Levels Podcast - Scaling B2C Startups

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Jason and Charlie chat with founders of some of the fastest-growing B2C startups and hear all about how they started and scaled their businesses.

  1. 22 de jun.

    Rut Galar (MonkeyTaps): Growing to 600K MAUs using gamification

    Rut Galar is a Senior Product Manager at Monkey Tabs, a company focused on building simple mobile apps for positive thinking and personal growth. In this episode, Rut discusses the growth and development of Vocabulary, an app to help people improve their vocabulary every day, which has seen a significant increase in users from 150k to 600k MAUs in 3 years. The discussion covers various strategies employed to enhance user engagement, including gamification, user retention techniques, and the importance of feedback mechanisms. Rut shares insights on experimentation and A/B testing, as well as future plans for incorporating leaderboards and social features into the app. The conversation highlights the importance of understanding user behavior and the challenges of gathering meaningful feedback. Links Rut GalarMonkey Taps Powered By Trophy - the gamification layer for consumer apps.

    51 min

  2. 1 de fev.

    Ji Woong Jang (Teuida): Growing to 500K MAUs & 3X LTV in 12 months

    Summary In this conversation, Ji Woong Jang discusses Teuida, a language learning app that emphasizes interactive speaking practice with native speakers. The app transitioned to a subscription model, significantly improving user retention and revenue. Ji Woong highlights the importance of community engagement, gamification strategies like streaks, and the introduction of missions for real-life practice. He also shares insights on marketing strategies, the balance between organic growth and paid advertising, and the future potential of AI in language learning, while maintaining a focus on cultural understanding as a key component of effective communication. Links TeuidaJi Woong Jang Presented By Trophy Ship gamification features that power growth with Trophy.

    40 min

  3. 17/12/2025

    Marcus Gners (Lifesum): The future of health and wellness

    In this conversation, Marcus Gners, Chief Growth Officer and Co-Founder of Lifesum, discusses the evolution of the brand and its mission to help users improve their health through better nutrition. He emphasizes the importance of user experience, personalization, and the role of AI in enhancing the platform's functionality. The discussion also covers marketing strategies, partnerships, and the connection between nutrition and mental health, highlighting Lifesum's commitment to delivering value to its users. Links LifesumMarcus Gners Presented by Trophy Trophy is a toolkit for building gamified product experiences like achievements, streaks and leaderboards in days not months.

    47 min

  4. 03/12/2025

    Steve Hoyek (Journable): Building an AI calorie tracker app to over 600,000 users

    Summary In this conversation, Steve Hoyek discusses the journey of Journable, an AI calorie tracker app, focusing on user acquisition, retention strategies, and the importance of gamification. He shares insights on monetization, pricing models, and the challenges of bootstrapping a business in a competitive market. The discussion highlights the significance of user experience and the role of AI in personalizing the app for users' needs. Links Steve HoyekJournable Presented by Trophy Trophy is a pre-built toolkit for building gamification features like achievements, streaks, points and leaderboards in web and mobile apps.

    59 min
  5. Punit Jajodia (Programiz): Building a global coding education platform

    20/11/2025

    Punit Jajodia (Programiz): Building a global coding education platform

    Summary In this conversation, Punit Jajodia, co-founder and CEO of Programiz, shares the journey of the edtech platform from its inception to its current state. He discusses the challenges faced in monetization, the impact of AI on coding education, and the importance of building a community around learning. Punit emphasizes the need for gamification strategies that reduce loneliness and enhance user engagement. He also outlines future plans for Programiz, focusing on empowering users to become builders in a rapidly changing tech landscape. Links ProgramizPunit Jajodia Trophy The Levels Podcast is brought to you by Trophy - add gamification features to your app in days not months, increase retention and customer lifetime value.

    58 min
  6. Barak Glanz (Coddy): Making code learning a daily hobby

    29/10/2025

    Barak Glanz (Coddy): Making code learning a daily hobby

    Summary In this conversation, Barak Glanz, co-founder and CMO of Coddy, shares insights into the rapid growth of his coding education platform, which achieved one million in annual recurring revenue (ARR) within a year. He discusses the importance of influencer marketing, the challenges of user retention versus monetization, and the development of a mobile app. Barak also emphasizes the significance of hiring the right team and the complexities of managing a B2C product that impacts users' daily lives. Links CoddyBarak Glanz Powered By Trophy The Levels Podcast is powered by Trophy - add gamification features to your app in days not months, increase retention and LTV.

    48 min
  7. Sanjam Kholi (Chefadora): AI Cooking Assistant

    13/10/2025

    Sanjam Kholi (Chefadora): AI Cooking Assistant

    In this episode of the Levels Podcast, Jason and Charlie speak with Sanjam Kohli, co-founder and CEO of Chefadora, a cooking platform that leverages AI to provide personalized cooking recommendations.They discuss the founding story of Chefadora, its growth trajectory, and the unique features that set it apart from other cooking sites.Sanjam shares insights on engaging creators, retaining users, and the future plans for the platform, including multilingual capabilities and community events.Add gamification to your app in days not months: https://trophy.so

    31 min
  8. Guillermo Martinez (Buen Provecho): Tackling Food Waste In Latin America

    06/10/2025

    Guillermo Martinez (Buen Provecho): Tackling Food Waste In Latin America

    In this episode, Guillermo Martinez, COO and co-founder of Buen Provecho, discusses the journey of his startup, which connects stores with surplus food to consumers in Latin America. He shares insights on the challenges of international expansion, the importance of community engagement, and strategies for balancing supply and demand. The conversation also delves into marketing tactics, user acquisition, and the potential for gamification in enhancing user experience. Presented by Trophy: Build gamification features that retain users.

    1h
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Jason and Charlie chat with founders of some of the fastest-growing B2C startups and hear all about how they started and scaled their businesses.

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