Purpose Built

Shelley Robinson
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  • Entrepreneurship
  • Updated Weekly

Purpose Built is a dialogue about identity, resilience, and the turning points that redefine us. Moving beyond polished bios and career milestones, this podcast explores the personal reckonings — the seasons of friction that strip life back to its foundation and reveal who we truly are. Through candid conversations and shared stories, we focus not on achievement, but on transformation.

Episodes

  1. 3d ago

    11 - The Curious Founder’s Guide to Staying Inspired in a Rapidly Changing World

    In this episode of Purpose Built with host Shelley Robinson https://www.linkedin.com/in/shelleylrobinson/, George Matelich https://www.linkedin.com/in/george-matelich-7468a5a7/ discusses his evolution as a founder, the importance of curiosity, handling rejection, and the role of resilience in startup success. Tune in for authentic insights on embracing change, maintaining curiosity, and building a values-driven business.Key Topics:- Early influences and traits that prepared George for entrepreneurship- The pivotal conversation with his wife that inspired the leap- How to identify and respond to the right opportunity in startup building- The significance of a customer-focused approach over perfection- Lessons learned from pivoting and navigating uncertainty- The importance of humility, curiosity, and self-trust in leadership- Strategies for managing stress, rejection, and maintaining motivation- The role of continuous learning and upskilling amidst AI advancements- Notable books: Endurance by Alfred Lansing, The Obstacle Is the Way, and The Four Agreements- The value of mentorship and encouraging startup risk-takingTimestamps:00:00 - Introduction and George’s early influences00:35 - The role of personal traits in entrepreneurial readiness01:06 - How a John Mayer quote shaped George’s mindset01:53 - The impact of a supportive partner in taking risk02:22 - The moment that pushed George to pursue his own business03:22 - How connecting with his co-founder sparked the startup journey03:51 - The original problem: site-level info retention in multifamily properties04:21 - Pivoting from initial ideas to a focused solution05:15 - Recognizing the importance of solving diligence transition processes06:25 - The aha moment: customer demand and market validation07:50 - Lessons from the “start over” moments and embracing uncertainty08:46 - Navigating seasons of change with humility and listening09:32 - How ego influences decision-making and growth10:28 - The importance of fulfilling commitments and self-discipline11:32 - The evolving definition of success and pride in meaningful work12:24 - Learning to trust oneself through difficult times12:54 - Embracing a beginner’s mindset and staying curious14:03 - How curiosity fuels product development and leadership16:05 - Approaching sales with curiosity and interest in others17:03 - Maintaining resilience through rejection and uncertainty18:02 - Daily routines for mental clarity and stress management19:37 - The ongoing desire to learn new skills and adapt21:30 - The impact of rapid technological change and AI on careers22:14 - The importance of resilience, curiosity, and upskilling23:41 - Reflecting on personal growth over five years24:26 - Lessons from reacting versus responding in leadership25:52 - Surprising insights from the founder journey27:08 - Aspiring to be a mentor and leave a positive legacy28:27 - Advice for new founders: embracing stress and volatility30:06 - Book recommendations: Endurance, The Obstacle Is the Way, The Four Agreements31:06 - The importance of risk-taking and self-encouragement32:24 - Final words: encouraging curiosity, resilience, and pursuit of growth🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

    34 min

  2. May 22

    10 - The Power of Seeing Potential In Others: A Journey from Ohio to the Ocean

    In this episode of Purpose Built, Jamie Gorski https://www.linkedin.com/in/jamiegorski/ shares her journey from a small-town Irish girl to a successful entrepreneur and ocean swimmer. Discover how mentorship, resilience, and purpose have shaped her career and life.Main Topics:- Jamie's early life and the importance of supportive families in overcoming adversity- The transformative power of mentorship in unexpected places- The parallels between swimming and leadership—pushing limits and finding purpose- Navigating career pivots and the significance of self-advocacy- Reimagining industry practices to prioritize people and purpose- The evolving definition of success beyond titles and pay- The impact of purpose-driven businesses and customer-first philosophies- Lessons learned from personal trauma and the importance of relationships- The joy of continuing to work and create in later stages of lifeTimestamps:00:35 - Introduction to Jamie Gorski and today's topic01:10 - Jamie's early life and childhood dreams01:45 - Growing up in Toledo, Ohio, and the importance of education funding02:11 - The significance of scholarships and breaking barriers02:33 - Personal reflections on hometown and aspirations02:58 - Family support systems and their role in personal growth03:56 - Navigating college as a first-generation student04:24 - Family's values around making opportunities happen05:08 - How mentorship came into Jamie’s life in college05:40 - Jim Montrello's influence and encouragement in swimming06:25 - How encouragement led Jamie to become a champion swimmer07:13 - The profound impact of being seen and supported08:21 - Connecting swimming principles to leadership and business09:24 - The challenges and euphoric rewards of ocean swimming10:19 - Adventures in Croatia and Greece, and lessons from open water swimming11:21 - The mental toughness gained from ocean swims11:49 - Applying water navigation principles to business strategies12:28 - Transitioning into entrepreneurial endeavors and consulting13:08 - Embracing continuous movement and learning14:01 - The importance of adapting industry practices around people14:49 - The industry’s need to re-focus on customer and employee experience15:19 - Supporting industry professionals through upskilling and reskilling16:00 - The mistake of layoffs without redeployment or support16:57 - The importance of valuing talent during organizational change17:24 - The cyclical nature of industry mistakes and improvements needed18:11 - The opportunity to lead change with certification and training19:17 - Customer-first approaches in construction and real estate20:34 - The value of taking risks and creating new opportunities21:07 - Insights from moving into new roles and the joys of hands-on work22:30 - How personal success has evolved beyond titles23:37 - Lessons from personal loss and family moments24:46 - The importance of relationships and personal fulfillment25:28 - Reflections on parenting and legacy26:03 - Retirement? Not for Jamie, as she finds purpose in ongoing impact27:23 - Balancing work, hobbies, and creative pursuits28:37 - Leaving a legacy: Helping others succeed and find happiness30:07 - Advice for young professionals: advocating for yourself32:37 - Gratitude and closing remarks🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#multifamily #entrepreneurship #multifamilyleadership #PurposeBuilt #purposedriven

    34 min

  3. Apr 24

    09 - Divergent Paths: Navigating Your Unique Pathway to Purpose

    Guillermo Salazar https://www.linkedin.com/in/1guillermosalazar/ shares his journey of purpose, pivots, and the role of language, technology, and intentionality in his life and career. Embrace the notion that purpose is fluid and often discovered through human connections and serendipitous opportunities. Cultivating a habit like consistent exercise can unlock clarity and drive impactful change in your life.Chapters00:00 Introduction and Guillermo’s Purpose Journey01:02 Milestone Celebration and Personal Planning03:04 Early Years and Cultural Background04:17 Language Skills and Mental Mapping05:34 Global Work Experience and Entrepreneurial Spirit07:10 Understanding When to Capitalize Opportunities08:04 Evolving Purpose and Self-awareness09:15 Fear, Uncertainty, and the Will to Figure It Out11:39 Pivots and Career Transitions12:37 Technology and Operations in Multifamily14:23 The 80/20 Rule and Fringes of Technology15:12 Purpose and Outcomes in Business16:08 Profit, Purpose, and Industry Impact18:57 Seasonal Reflections and Personal Growth19:09 The Impact of Purpose on Sleep and Well-being21:06 Aligning Personal and Company Purpose22:31 Filtering Choices for 10X Impact23:41 The Laws of Success and Authenticity25:39 The Power of Receptivity and Giving28:02 Purpose as a Choice and Being Open30:15 Serendipity and Opportunities32:19 Retrospection and Continuous Improvement32:54 Understanding Your Unique Path34:07 Letting Go and Evolving Purpose36:13 Helping Others Help Themselves37:10 Industry Readiness for Technology Adoption38:33 Defining Your Market and Focus38:43 Daily Practices for Impact and Clarity40:20 Closing Remarks and Final ThoughtsResources:The Go-Giver by Bob BurgUnstuck (book)🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

    42 min

  4. Apr 17

    08 - Empower, Connect, Thrive: A Journey of Mentorship

    In this inspiring interview, Tara Samuels https://www.linkedin.com/in/themultifamilymentormatchmaker/ , Founder of Multifamily Mentor Matchmaking https://www.linkedin.com/company/multifamily-mentor-matchmaking/, shares her unconventional journey into multifamily to becoming a passionate mentor and advocate for authenticity, vulnerability, and self-growth. Her insights reveal the power of connection, resilience, and self-awareness in transforming not only careers but lives.Tara and Shelley discuss vulnerability, using your voice, and trusting that seasons of change bring new opportunities for success and fulfillment.Chapters00:00 Introduction to Purpose and Passion05:28 Early Career and Influences10:33 Finding a Mentor and Overcoming Challenges15:27 The Journey into Multifamily Real Estate20:30 The Importance of Mentorship and Community25:33 The Journey of Self-Discovery30:43 Daily Practices for Mental Clarity37:37 The Power of Speaking Up🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#PurposeBuilt #Multifamily #personalgrowth #careergrowth #PurposeDriven#CareerClarity #LeadershipTransformation

    40 min

  5. Apr 10

    07 - The Truth About Entrepreneurship: Failure, Pivots, and AI Disruption

    In this inspiring interview, Zlatko Bogoevski https://www.linkedin.com/in/zlatkobogoevski/ shares his entrepreneurial journey, from early days in Macedonia to leading innovation in PropTech with BetterBot https://www.linkedin.com/company/betterbot/. Discover insights on resilience, pivoting, and harnessing AI to reshape the multifamily industry.Chapters00:00 Introduction to Zlatko and Early Influences03:45 The Importance of Resilience in Entrepreneurship06:33 Navigating the 'Work in the Dark' Phase09:44 Personal Growth Through Failure and Reinvention12:29 Defining Priorities After a Personal Crisis16:37 The Role of Support Systems in Entrepreneurship20:26 Intentionality and Focus in Business25:35 The Evolution of BetterBot and AI's Impact30:31 Navigating Change and Embracing Pivots33:34 Final Thoughts and Daily PracticesThis episode is a must-listen for entrepreneurs, tech enthusiasts, and anyone interested in how AI is shaping the future of industries and society.🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#multifamily #AI #proptech #PurposeBuilt

    43 min

  6. Apr 3

    06 - Turning Setbacks Into Stepping Stones

    George Burchlaw https://www.linkedin.com/in/george-burchlaw/ shares his journey from architectural engineering to real estate analytics, highlighting key pivots, lessons learned, and the importance of resilience, networking, and purpose in building a successful business.Chapters00:00 Introduction to George Burchlaw01:06 Early Influences and Passion for Architecture03:44 Navigating Career Paths and Pivots08:31 Transitioning to Business School10:06 The Entrepreneurial Journey Begins14:04 Developing a New Platform for Real Estate17:32 Building a Niche in Real Estate Analytics21:15 Resilience and Lessons Learned in Startups21:52 Embracing Rejection and Feedback22:52 Redefining Success and Purpose25:04 The Journey of Entrepreneurship27:07 The Importance of Problem Solving29:17 Leveraging AI in Business31:24 Building a Legacy and Mentorship33:23 Networking and Relationship Building35:59 Daily Practices for Success38:04 Opportunities in Real Estate and Innovation🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

    41 min

  7. Mar 27

    05 - Why Chasing Perfection Can Paralyze Innovation—And What to Do Instead

    Gustavo Sapiurka https://www.linkedin.com/in/gsapiurka/ shares his inspiring journey from childhood in Uruguay to becoming a successful entrepreneur in the US. He discusses lessons learned from his father, the importance of values, embracing failure, and the impact of COVID on personal growth.Chapters00:01 Childhood Influences and Early Lessons07:25 Entrepreneurial Journey and Career Shifts15:05 Letting Go of Perfectionism18:09 Redefining Success21:21 Navigating Challenges and Personal Growth30:12 Post-COVID Reflections and New Beginnings🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#PurposeBuilt #Multifamily #purposedriven #EntrepreneurMindset #MultifamilyLeadership

    39 min

  8. Mar 24

    04 - How Letting Go of Being "Indispensable" Unlocks Your Authentic Power

    In this inspiring conversation Tony Coyne https://www.linkedin.com/in/tonycoyne/ shares his journey from aspiring Major League Baseball player to a life of reflection, resilience, and purpose. Discover how he navigated setbacks, found his true calling, and the powerful lessons he learned about leadership, authenticity, and the importance of relationships.Chapters00:00 Introduction to Toni Coyne00:43 Early Dreams and Influences02:44 Navigating Life's Detours05:44 Finding Direction After Loss07:55 A Life-Changing Epiphany11:45 Letting Go of External Validation15:15 The Journey of Writing a Book19:51 Lessons for Young Athletes24:03 Embracing Failure and the Journey of Writing25:52 The Therapeutic Process of Writing and AI Integration28:56 Self-Discovery Through Writing and Public Engagement32:12 Me Search: Personal Growth and Spiritual Exploration36:08 Legacy and Mentorship: Impacting Future Generations🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#ResilienceJourney #SelfLeadership #PurposeBuilt #Multifamily#personalgrowth #careergrowth #PurposeDriven #CareerClarity#LeadershipTransformation

    41 min

  9. Mar 18

    03 - How a Midwest Mom Leveraged Defying Expectations to Launch a VC-Backed Startup

    In this inspiring interview, Andrea Taylor https://www.linkedin.com/in/andreamhumanic/ shares her journey from political science student to successful entrepreneur in real estate technology. Discover her insights on overcoming rejection, embracing reinvention, and building a meaningful life and business.Chapters03:36 Career Path and Transition to Entrepreneurship06:31 Aha Moments and Realizations09:31 Building a Team and Company Culture12:37 Balancing Personal and Professional Life15:36 Challenges as a Female Founder18:44 Overcoming Personal Barriers and Growth21:04 Embracing Rejection as Growth21:56 Evolving Perspectives on Success23:52 Navigating the Dark Moments of Entrepreneurship26:25 The Power of Gratitude and Positive Thinking28:18 Establishing Healthy Boundaries as a Founder31:02 The Importance of Self-Care in Entrepreneurship32:19 The Humbling Journey of Reinvention34:12 Finding Purpose Beyond Success36:20 Lessons from the Journey39:16 Empowering Others Through Your Journey🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#Multifamily #PurposeBuilt #personalgrowth #careergrowth #proptech #PersonalSuccess #TransformativeDecisions #LifeLessons

    41 min

  10. Mar 10

    02 - The One Thing I Wished I Knew at 25 That Could Have Saved Me Years of Detours

    Join Shelley Robinson, https://www.linkedin.com/in/shelleylrobinson/, in an inspiring conversation with James Hilliard https://www.linkedin.com/in/thejamesahilliard/ as they explore the essence of purpose, the journey of self-discovery, and the importance of authenticity and health in achieving fulfillment. Gain real, actionable insights on decision-making, identity transformation, and living a life aligned with your true self.Chapters00:00 Introduction to Purpose and Clarity03:30 The Role of Parents in Shaping Purpose06:27 Resilience and Resourcefulness from Childhood09:32 Realizing the Path Isn't Straight12:45 The Illusion of Success and Identity Crisis15:35 Letting Go of Indispensability18:30 Health as a Catalyst for Change21:34 Morning Rituals and Mindset Transformation23:45 Embracing Gratitude and Unique Gifts25:21 Redefining Success and Personal Fulfillment27:37 The Pursuit of Joy and Healthy Relationships30:32 Navigating Life's Pivots and Decisions36:32 The Importance of Lifelong Learning and Growth🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#Multifamily #PurposeBuilt #AuthenticLiving #LifeCoach#PersonalSuccess #TransformativeDecisions #LifeLessons #PurposeInJoy

    44 min

  11. Mar 2

    Finding Purpose in Entrepreneurship

    In this inaugural episode of the Purpose Built podcast, host Shelley Robinson engages in a deep conversation with Ryan Freed https://www.linkedin.com/in/ryanfreed1/ , founder of Public Grid. They explore Ryan's early life, the impact of his mother's illness, and his entrepreneurial journey. The discussion delves into the importance of purpose in business, the challenges of leadership, and the significance of personal growth. Ryan shares his experiences with grief, the lessons learned from building companies, and the drive to create a sustainable future for his children. The episode concludes with reflections on mentorship, legacy, and the human experience. Chapters: 01:45 Early Life and Influences08:22 The Entrepreneurial Journey Begins09:49 Moments of Reflection and Purpose10:39 Navigating Grief and Business18:25 Aha Moments in Entrepreneurship24:51 Navigating Personal Loss and Growth28:06 The Importance of Reflection and Aha Moments30:40 Finding Purpose in Leadership and Innovation33:26 Building a Supportive Team Culture36:16 Balancing Family Life and Entrepreneurship38:34 Self-Discovery and Personal Growth43:13 The Impact of Literature on Life Perspectives44:54 Embracing Humanity in the Entrepreneurial Journey Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! Sign up at https://multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

    46 min
  • 11 Episodes

About

Purpose Built is a dialogue about identity, resilience, and the turning points that redefine us. Moving beyond polished bios and career milestones, this podcast explores the personal reckonings — the seasons of friction that strip life back to its foundation and reveal who we truly are. Through candid conversations and shared stories, we focus not on achievement, but on transformation.

Information

  • Creator
    Shelley Robinson
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Shelley Robinson
  • Show Website
    Purpose Built