Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Ashlee Sang

Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com

  1. 2 DIC

    Designing My Ever-Evolving Offer Ecosystem

    Today we’re talking about my offer ecosystem—how it’s designed to feed into itself, how it’s evolved over the past nearly 7 years, and who it’s for. And we’re talking about this for 2 main reasons: as always, so that you can put some fresh perspective and inspiration as you reimagine your own offer suite. And so that you know how it might look and feel to work with me on your values-aligned messaging, marketing, and decision-making.  PS: This is the last episode, either forever or for an indeterminate amount of time. Thanks for listening. Stay connected. And wishing you all the best of luck and tons of confident, meaningful action, now and in the months and years to come. For the full show notes, visit https://www.ashleesang.com/episode104   RESOURCES MENTIONED: Listen to Episode 55—Reimagining The Podcast: https://www.ashleesang.com/episode55 Listen to Episode 92—Reckoning With My Why (+ 14 Prompts To Connect You With Yours): https://www.ashleesang.com/episode92 Book a Private About You Audit: https://www.ashleesang.com/audit Check out the next public About You Audit: https://ashleesang.com/aboutyou Listen to Episode 95—First Impressions “About You Audit” Feedback with Angelica Evilsizor: https://www.ashleesang.com/episode95 Book a Quick Win Consulting Call: http://www.ashleesang.com/quickwin Book a month of Messaging Momentum: https://www.ashleesang.com/month Learn more about the Messages That Matter Intensive: https://www.ashleesang.com/vip Listen to Episode 58—Betting On Yourself with Jordan Gill: https://www.ashleesang.com/episode58 Join Conscious Marketing, Curated: https://www.ashleesang.com/curated Download these conscious marketing templates: https://www.ashleesang.com/resources Listen to Episode 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72 Try your own Empathy Map: https://medium.com/@davegray/updated-empathy-map-canvas-46df22df3c8a Listen to my Episode 5—Imagining Your Dream Work Life with Lexi Merritt: https://www.ashleesang.com/episode5 Chat with me in a 15/15 Advise & Ask session: https://www.ashleesang.com/1515 Listen to Episode 22—Outsourcing for a Sustainable Business with Davey and Daphnah (The Eco Helper): https://www.ashleesang.com/episode22 Check out all my current services: https://www.ashleesang.com/services   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit  Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

    27 min
  2. 18 NOV

    Normalizing Peace & Profit For Women Founders with Emily Dean

    I’m so excited to chat with Emily Dean, Messaging Strategist & Founder of Bolt & Bloom. She’s on a mission to get more women founders to the $1 million mark—without burning out. And she’s doing it by combining her corporate marketing chops with a deep belief that women should put themselves first. We talk about messaging being your brand’s soul and DNA personified, wellbeing as a core KPI, and the power of brevity. It’s a conversation that mixes work with woo in all the best, most actionable ways. For the full show notes, visit https://www.ashleesang.com/episode103   RESOURCES MENTIONED: Check out Bolt & Bloom: https://www.boltandbloom.com Join Ladies Who Strategize: https://lws.community Listen to Episode 17—Challenging The Status Quo with Arden Evenson: https://www.ashleesang.com/episode17 Check out Emily’s Brand Edge Map: https://boltandbloom.thrivecart.com/brand-edge-map/ Read my thoughts around “why” and “to what end” exercises: https://ashleesang.com/making-your-mission-tangible-when-the-big-picture-feels-too-bigmaking-your-mission-tangible-when-the-big-picture-feels-too-bigmaking-your-mission-tangible-2 Check out Megan Hale’s money programs: https://meganhale.co/programs Read Company of One: https://www.goodreads.com/book/show/37570605-company-of-one Connect with Emily on LinkedIn: https://www.linkedin.com/in/emilyjdean Follow Emily on Instagram: https://www.instagram.com/mledean   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang  Send me a voice memo: https://www.speakpipe.com/AshleeSang  Email me: mailto:hello@ashleesang.com

    51 min
  3. 4 NOV

    Showing Your Personal Side Without Sacrificing Your Privacy

    It can be really tricky finding the balance between the private and public parts of yourself in an online business or any sort of personal brand. The good news is, there’s a way (or a million different ways) to show your personal side WITHOUT sacrificing your privacy. And that personal touch, that human element is SO essential when it comes to empathetic, conscious, human-first marketing and business. For the full show notes, visit https://www.ashleesang.com/episode102   RESOURCES MENTIONED: Sign up for Conscious Marketing, Curated: https://www.ashleesang.com/curated Listen to Episode 56—Daring To Do Things Differently with Mai-Kee Tsang: https://www.ashleesang.com/episode56 Listen to the Values-Aligned Money playlist: https://open.spotify.com/playlist/5qTleeW7ckPtQJ1UWjZNWv   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit  Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

    21 min
  4. 21 OCT

    Being Perfect & Leaving Space For Better with Angelica Evilsizor

    I’m so excited to chat with Angelica Evilsizor. If ever there was a case for taking the time to increase your self-awareness, this episode is it. Angelica shares vulnerable stories, useful prompts, and a beautiful way of viewing life and business. And she gives herself and everyone in her orbit permission to be perfect here and now, while leaving space for “better”. For the full show notes, visit https://www.ashleesang.com/episode101   RESOURCES MENTIONED: Check out Perfectly Better: www.perfectlybetter.co Listen to my live About You Audit with Angelica: https://www.ashleesang.com/episode95 Grab her Menstrual Tracker: https://perfectlybetter.co/collections/all Follow Angelica on Instagram: https://www.instagram.com/perfectly_better Connect with Angelica’s VA & Coaching Business: https://www.instagram.com/techy.girl.magic Listen to my interview with Yellow Co Founder Joanna: https://www.ashleesang.com/episode29   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang  Send me a voice memo: https://www.speakpipe.com/AshleeSang  Email me: mailto:hello@ashleesang.com

    1 h y 6 min
  5. 7 OCT

    Prompts To Take Values-Aligned Action (For Overthinkers & Verbal Processors)

    In this interactive episode for overthinkers and verbal processors, I’m inviting you to think your ideas out loud (or at LEAST on paper) so that you can take action.  Because caring, thinking, and feeling deeply is only detrimental when it prevents us from taking action. When we conflate the thinking and the researching and the planning with the actual doing. The best idea that’s never tested or shared doesn’t make an impact. It doesn’t change anyone’s life, including your own. And it doesn’t create a lasting legacy.  So, let’s do something about that overthinking loop, together. Go on a walk, pull out your voice memos, open a journal, or grab a group you trust to reflect, then act in alignment with your values. For the full show notes, visit https://www.ashleesang.com/episode100   RESOURCES MENTIONED: Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50 Listen to Episode 99—Reclaiming Perfectionism (Not Recovering From It): https://www.ashleesang.com/episode99 Join our Conscious Marketing Circle: https://www.ashleesang.com/circle Check out Conscious Marketing, Curated: https://www.ashleesang.com/curated Read Sahil Bloom’s Curiosity Chronicle: https://www.sahilbloom.com/newsletter   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit  Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

    16 min
  6. 30 SEP

    Reclaiming Perfectionism (Not Recovering From It)

    We can lean into and celebrate our perfectionism wherever and however it brings us joy. Forget about recovering from something that inherently drives us. Instead, we can reclaim the fact that we love closing the gap between reality and the ideal.  I unpack a potentially life-changing book about perfectionism, synthesizing big-picture themes and, of course, drawing parallels to values-aligned business and decision-making. For the full show notes, visit https://www.ashleesang.com/episode99   RESOURCES MENTIONED: Read The Perfectionist’s Guide To Losing Control: https://www.katherinemorganschafler.com/thebook Listen to my interview with Cate: https://www.ashleesang.com/episode51 Read all my favorite quotes and passages from the book: www.ashleesang.com/episode99 Check out Katherine’s other work: https://www.katherinemorganschafler.com   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit  Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

    26 min
  7. 16 SEP

    Audience-Centric Design That Goes Beyond A Basic Logo with Calvina Nguyen

    I’m so excited to chat with Calvina Nguyen—Founder, CEO, and Creative Director of Your Brand Spark. She approaches design with a highly adaptive, audience-centric, values-forward take. And she ditches the traditional design agency process along the way. For the full show notes, visit https://www.ashleesang.com/episode98   RESOURCES MENTIONED: Check out Your Brand Spark: https://yourbrandspark.com Listen to my interview with Yellow Co Founder Joanna Waterfall: https://www.ashleesang.com/episode29 Book a call with Calvina: https://yourbrandspark.com/connect Connect with Calvina on LinkedIn: https://www.linkedin.com/in/calvinanguyen Follow Calvina on Instagram: https://www.instagram.com/yourbrandspark   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang  Send me a voice memo: https://www.speakpipe.com/AshleeSang  Email me: mailto:hello@ashleesang.com

    59 min
  8. 2 SEP

    Flexible Consistency to Evolve Your Brand Without Losing Your Voice

    Brands, founders, and audiences aren’t static—they grow and change. In this episode, we explore the sweet spot between staying consistent and being flexible. We get into the nitty gritty of how values and audience alignment can guide your decision-making and keep you consistent, no matter the context.  For the full show notes, visit https://www.ashleesang.com/episode97   RESOURCES MENTIONED: Listen to Episode 61—Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61 Listen to Episode 59—Living Out Your Brand Values: https://www.ashleesang.com/episode59 Listen to Episode 65—Leaning Into Your Values For Unconventional Impact: https://www.ashleesang.com/episode65 Download the Live Out Your Brand Values Guided Workbook: https://www.ashleesang.com/valuesworkbook Original email from Seth Godin: https://p.feedblitz.com/r3.asp?l=200664803&f=1081591&c=11726078&u=75761537 Book a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin Listen to Episode 24—Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24 Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona Download the Consistency Checklist: https://www.ashleesang.com/consistency   CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit  Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie  Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/  Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: http://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

    17 min
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Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com