Purpose to Create Podcast Natarsha Wright

When I work with clients, one of the most frequent pain points I hear about is writing for your business. There is So. Much. Writing. That needs to be done! Between captions, blog posts, your website, emails, client brochures… the list goes on and on!
So I thought I would go straight to the expert about creating authentic writing for your business, the incredible copywriter Rita Olds
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In this episode I talk all-things photography-business-related with Nathan Holritz, the creative genius behind numerous ventures including Photographer’s Edit, a photo-editing service, two podcasts, and the Miilu app. 
Nathan is full of so much wisdom about the business side of being a photographer. While he cherishes the craft, he wants photographers to save time and money so they can focus on those things that are most important outside of work: your family, your friends, and your self-care.
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You all are in for a real treat with this episode! Kim is a fellow brand photographer and strategist based in Florida. She and I were in a mastermind meeting when she shared one of her goals: to be on a podcast. So right then and there I knew I had to have her on!
Kim has such an incredible journey as a photographer, full of many pivots and changes in her career. But in each pivot, Kim found that she was becoming more and more herself, more authentic, and was able to find those clients she loved working with.
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Petronella—or as I call her, “P”—has been a friend and cheerleader from the start. Based in New York, Petronella is a wedding and family photographer serving multicultural, interracial, interfaith, and mixed couples. P is all about celebrating family and cultural heritage in her photography. She’s a blessing to know and I’m so hyped that you all get to hear from her in this episode.
Understanding your ideal client is essential in elevating your brand and business. You cannot be everything to everyone, and better yet, no one is expecting you to be or do all the things! 
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Tamera Darden is the creative genius behind Darden Creative, a content creation agency for beauty, wellness, and lifestyle brands. Tamera focuses primarily on product photography that’s been proven to generate leads and sales for her customers. 
She has created work for Macy’s, Harper’s Bazaar, Eden Bodyworks, and more big-name brands. So I knew she was the perfect person to come on the show to share about how you too can position yourself online as an expert in your craft.
It might surprise you to hear that the secret isn’t in getting all kinds of fancy gadgets to make yourself seem more legit or spending a bunch of money on advertising to try to generate leads. 
Here’s the real secret… it’s about finding what you’re good at and making sure people know you’re good at it.
It’s that simple!
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I’m talking to Adam of Mason Photography in this episode, a wedding photographer based in the Washington D.C. area. Adam’s infectious joy for both his craft and for people will have you more excited than ever to venture out and achieve that big dream you’ve been thinking of pursuing.
Fear is something that holds us all back. Whether that fear is in our personal lives or business. It will take some gumption and digging deep to eliminate fear—and you’ll probably still feel it from time to time—but with the advice Adam shares in this episode, you’ll be on your way to fearlessness in no time!
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