56 episodes

A purpose-driven business podcast for photographers and creatives who want to level up as they pursue their purpose to create. Through candid conversations about the creative journey you will get practical tips, tools, and resources that will connect, inspire, and impact you as you build and grow your business.

Purpose to Create Podcast Natarsha Wright

    • Business
    • 5.0 • 64 Ratings

A purpose-driven business podcast for photographers and creatives who want to level up as they pursue their purpose to create. Through candid conversations about the creative journey you will get practical tips, tools, and resources that will connect, inspire, and impact you as you build and grow your business.

    EP 54: Developing Your Signature Voice with Copywriter Rita Olds

    EP 54: Developing Your Signature Voice with Copywriter Rita Olds

    When I work with clients, one of the most frequent pain points I hear about is writing for your business. There is So. Much. Writing. That needs to be done! Between captions, blog posts, your website, emails, client brochures… the list goes on and on!
    So I thought I would go straight to the expert about creating authentic writing for your business, the incredible copywriter Rita Olds
    Stay connected on Instagram @purposetocreatepodcast

    • 26 min
    EP 53: Being Proactive in Your Business with Nathan Holritz

    EP 53: Being Proactive in Your Business with Nathan Holritz

    In this episode I talk all-things photography-business-related with Nathan Holritz, the creative genius behind numerous ventures including Photographer’s Edit, a photo-editing service, two podcasts, and the Miilu app. 
    Nathan is full of so much wisdom about the business side of being a photographer. While he cherishes the craft, he wants photographers to save time and money so they can focus on those things that are most important outside of work: your family, your friends, and your self-care.
    Stay connected on Instagram @purposetocreatepodcast

    • 35 min
    EP 52: How to Show Up Authentically in Your Business with Kimberly Romano

    EP 52: How to Show Up Authentically in Your Business with Kimberly Romano

    You all are in for a real treat with this episode! Kim is a fellow brand photographer and strategist based in Florida. She and I were in a mastermind meeting when she shared one of her goals: to be on a podcast. So right then and there I knew I had to have her on!
    Kim has such an incredible journey as a photographer, full of many pivots and changes in her career. But in each pivot, Kim found that she was becoming more and more herself, more authentic, and was able to find those clients she loved working with.
    Stay connected on Instagram @purposetocreatepodcast

    • 48 min
    EP 51:Understanding Your Ideal Client with Petronella Lugemwa

    EP 51:Understanding Your Ideal Client with Petronella Lugemwa

    Petronella—or as I call her, “P”—has been a friend and cheerleader from the start. Based in New York, Petronella is a wedding and family photographer serving multicultural, interracial, interfaith, and mixed couples. P is all about celebrating family and cultural heritage in her photography. She’s a blessing to know and I’m so hyped that you all get to hear from her in this episode.
    Understanding your ideal client is essential in elevating your brand and business. You cannot be everything to everyone, and better yet, no one is expecting you to be or do all the things! 
    Stay connected on Instagram @purposetocreatepodcast

    • 45 min
    EP 50:Positioning Yourself as an Expert Online with Tamera Darden of Darden Creative

    EP 50:Positioning Yourself as an Expert Online with Tamera Darden of Darden Creative

    Tamera Darden is the creative genius behind Darden Creative, a content creation agency for beauty, wellness, and lifestyle brands. Tamera focuses primarily on product photography that’s been proven to generate leads and sales for her customers. 
    She has created work for Macy’s, Harper’s Bazaar, Eden Bodyworks, and more big-name brands. So I knew she was the perfect person to come on the show to share about how you too can position yourself online as an expert in your craft.
    It might surprise you to hear that the secret isn’t in getting all kinds of fancy gadgets to make yourself seem more legit or spending a bunch of money on advertising to try to generate leads. 
    Here’s the real secret… it’s about finding what you’re good at and making sure people know you’re good at it.
    It’s that simple!
    Stay connected on Instagram @purposetocreatepodcast

    • 42 min
    EP 49: Eliminating Fear with Adam Mason of Mason Photography

    EP 49: Eliminating Fear with Adam Mason of Mason Photography

    I’m talking to Adam of Mason Photography in this episode, a wedding photographer based in the Washington D.C. area. Adam’s infectious joy for both his craft and for people will have you more excited than ever to venture out and achieve that big dream you’ve been thinking of pursuing.
    Fear is something that holds us all back. Whether that fear is in our personal lives or business. It will take some gumption and digging deep to eliminate fear—and you’ll probably still feel it from time to time—but with the advice Adam shares in this episode, you’ll be on your way to fearlessness in no time!
    Stay connected on Instagram @purposetocreatepodcast

    • 39 min

Customer Reviews

5.0 out of 5
64 Ratings

64 Ratings

NicoleRiccardo ,

A must-listen for creative entrepreneurs!

Love love love. Actionable tips and advice that you can hop off and implement. Thank you for creating such an incredible resource!

Bliss Culture ,

Always inspiring.

I looove that this podcast dives into the areas in business that I personally deal with and I always have amazing takeaways. No fluff, just straight valuable content

ARich Life -Alisha Richard ,

Amazing Podcast

So glad that I found out this podcast. It’s helped me to literally look at life from a different perspective. Thanks for thinking of this grand idea. I appreciate your willingness to show up in the world 🌎. Thanks

Top Podcasts In Business

Ramsey Network
NPR
iHeartPodcasts
Vox Media Podcast Network
Guy Raz | Wondery
Jocko DEFCOR Network