Purposeful Branding

Verô
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  • ENTREPRENEURSHIP

A podcast that gives you an inside look into the world of brand design and strategy. Hosted by Verô, a seasoned branding expert, this podcast will provide valuable insights and tips on how to create a strong brand that stands out in today's crowded market. From the basics of color theory and typography to advanced strategies for building a brand that resonates with your target audience, "Purposeful Branding" has got you covered. Each episode features special guests, industry experts, and real-life case studies that will inspire and inform you on your branding journey.

Episodes

  1. 07/20/2023

    Branding Yourself: Unleash Your Unique Voice with Personal Branding

    Today we're diving headfirst into the fascinating world of personal branding. If you're a small business owner or an entrepreneur who is the main voice behind your brand, this one's especially for you! Personal branding is all about channeling your passions, experiences, and vision into a distinctive brand that stands out in the market. But how exactly do you achieve that? Today, we're breaking down the 5 key steps you should follow to create an effective personal brand - from defining your brand strategy to maintaining brand consistency. Get started with your personal brand journey:👉 Get in touch with me: https://www.verobranding.com/workwithvero👉 Or explore my free training - Get Your Brand Together: https://www.verobranding.com/getyourbrandtogether

    2 min

  2. 07/13/2023

    Transform Your Business: The Power of Hiring a Brand Designer

    If you're tired of wrangling the world of DIY brand design and crave a professional touch, this video is a must-watch! Work with Verô ↘️ https://www.verobranding.com/workwithvero Get Your Brand Together ↘️ https://www.verobranding.com/getyourbrandtogether Tune in to hear all about the magic that happens when you trust a professional brand designer with your visual design. Drop me a comment or like to let me know your thoughts, and don't forget to subscribe for more brand design goodness.

    3 min

  3. 07/06/2023

    Brand Authenticity: Creating a Unique Identity for Your Business

    Wondering how to build a unique and authentic brand identity for your business? In this video, I guide you through the process. We'll also explore how to let your brand's authenticity shine through in your visuals. Get started on your journey to building an authentic brand with my free training: Get Your Brand Together. 💗

    1 min

  4. 06/15/2023

    How to choose colors for website design: Stand out with color psychology

    Discover how to choose colors for website design and the power of color in web design + how it shapes your brand's perception! Learn how to select the perfect color palette that aligns with your brand's personality and mission. Plus, top tips for creating a harmonious palette and examples of effective color use in real-world brands.   More visual examples in the blog: How to choose colors for website design ↘️ https://www.verobranding.com/blog/how-to-choose-colors-for-website-design   Get Your Brand Together: ↘️ https://www.verobranding.com/getyourbrandtogether

    2 min

  5. 06/08/2023

    Perfectly align brand colors with your brand personality

    Get Your Brand Together↘️ https://www.verobranding.com/getyourbrandtogether Courtney's Case Study↘️ https://www.verobranding.com/courtney-big-picture-copywriting Did you know that colors can deeply influence how people perceive and connect with your brand? Join Verô in this video as she explores the profound impact of color in creating a memorable brand identity and website design. Discover how color choices can evoke emotions and convey specific brand attributes. Get inspired by Verô's client, Big Picture Copywriting - Courtney's captivating case study, where her brand attributes shine through her website design.

    1 min

  6. 05/10/2023

    What Makes a Brand Look Trustworthy? Verô's Visual Brand Strategies

    Purposeful brand designer Verô, uncovers the secret sauce to crafting a visual brand that your audience can trust. Discover the key elements of a trustworthy brand, such as consistency, transparency, and brand personality, and how they can be conveyed through visual design. With research showing that it only takes 50 milliseconds for people to form an opinion about a website based on its design, first impressions count. Learn the visual branding cues you want to follow to make your brand look more trustworthy and authentic.   Blog post with more tips: ↘️ https://www.verobranding.com/blog/what-makes-a-brand-look-trustworthy   Verô’s Get Your Brand Together: ↘️ https://www.verobranding.com/getyourbrandtogether   Work With Verô: ↘️ https://www.verobranding.com

    4 min

  7. 04/26/2023

    Creating a Stand-Out Logo with a Long Name: 10 Tips

    If you're a business owner with a long brand name, creating a logo that stands out can be a challenge. But fear not, today Verô shares 10 expert tips for designing a professional and unique logo with a long name that will catch your audience’s attention. Your logo is often one of the first impressions customers have of your brand, so it's essential to make it as eye-catching, easy-to-recognize, and impactful as possible. Don’t forget to check out examples of famous logos with long company names to inspire you with good design ideas. Grab your notepad and let's get started!   Blog post & examples: ↘️ https://www.verobranding.com/blog/logo-with-long-name   Verô’s portfolio work: ↘️ https://www.verobranding.com

    5 min

  8. 04/25/2023

    Sub Brands 101: What They Are and When to Use Them

    Are you a small business owner or solopreneur looking to expand your reach and target a new audience? Then sub brands might be just what you need!  Today I'll explain what sub brands are, how they differ from your main brand, and when to create one. Plus, I'll give you some awesome examples of successful sub brands to inspire you in the blog. Sit back, relax, and let’s dive into the world of sub brands!   Blog post & examples: ↘️ https://www.verobranding.com/blog/what-is-a-sub-brand   Brand Strategy & Design Services: ↘️ https://www.verobranding.com/   Get Your Brand Together: ↘️ https://www.verobranding.com/getyourbrandtogether

    4 min

  9. 04/24/2023

    10 Tips for Introducing Your New Logo on Instagram

    Ready to introduce your new logo to the world? Instagram is the perfect platform to get the buzz going! In this video, Verô shares 10 expert tips to help you successfully launch your new logo on Instagram. Your logo is more than just an image - it's the face of your business and a crucial tool for marketing your brand. With over one billion active users, Instagram offers an incredible opportunity to reach a wider audience and make a lasting impression. Don't miss out on these tips to make your logo launch a success!   Blog post & examples: ↘️ https://www.verobranding.com/blog/introduce-new-logo-on-instagram   Instagram Rebrand & Launch Guide: ↘️ https://www.verobranding.com/instagram-rebrand

    5 min
  10. How To Rebrand Your Instagram: 5 Essential Steps

    11/04/2022

    How To Rebrand Your Instagram: 5 Essential Steps

    You’ve been thinking about this for months now and finally made a decision, it’s time to give your small business or personal brand a visual makeover. Hello to rebranding your business and your social media accounts!   It can feel a bit daunting and even risky to change the entire look of your personal brand Instagram account and even figure out your social media marketing from there. But, fear not! Rebranding your small business or personal brand online is not as scary as it looks.   Tune in and follow along the blog article to learn how to rebrand your IG: ↘️ https://www.verobranding.com/blog/how-to-rebrand-your-instagram

    14 min
  • 10 Episodes

About

A podcast that gives you an inside look into the world of brand design and strategy. Hosted by Verô, a seasoned branding expert, this podcast will provide valuable insights and tips on how to create a strong brand that stands out in today's crowded market. From the basics of color theory and typography to advanced strategies for building a brand that resonates with your target audience, "Purposeful Branding" has got you covered. Each episode features special guests, industry experts, and real-life case studies that will inspire and inform you on your branding journey.

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