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What’s currently on my mind, what I’d like to tell you “in between,” and self-read texts.

Episodes

  1. Sneak Peek: Can Paid Podcasts Drive Digital Subscriptions?

    3d ago

    Sneak Peek: Can Paid Podcasts Drive Digital Subscriptions?

    working on the next issue of pv digest (just a short glimpse over my shoulder)

    2 min
  2. The Rarest — and Perhaps Cheapest — Digital Subscriber Benefit

    Jun 10

    The Rarest — and Perhaps Cheapest — Digital Subscriber Benefit

    A simple idea from Le Monde: make time a premium feature. What delayed access can teach us about digital subscription value.

    3 min
  3. The Subscription Offer So Many People Misunderstand

    Jun 4

    The Subscription Offer So Many People Misunderstand

    Many publishers still see long introductory offers as little more than aggressive discounting. I think that's a mistake. A $1-for-12-months offer is not primarily about price — it's about time. Time to build habits, create engagement, and ultimately convert readers into long-term subscribers. In this episode, I explain why some of the cheapest subscription offers can become the most valuable customer acquisition tools. 00:00 Intro (impressions from Marseille) 00:35 the topic of this podcast 01:10 the fundamental misunderstanding (and thunderstarting to roar during my recording 😉) 02:00 what time changes 02:35 the paradox 03:10 the true reasoning of long lasting trials offers 03:50 ample practical evidence 04:50 it works also for local publishers 05:10 invitation to disagree 05:30 simple advice

    6 min
  4. The Local News Paradox II

    May 28

    The Local News Paradox II

    I received some fascinating feedback on my last episode, 'The Local News Paradox' — including an alternative theory I don’t want to keep from you. Although, when it comes to the US, I still have a few questions about it…

    5 min
  5. The Local News Paradox

    May 25

    The Local News Paradox

    Why do national media succeed with paid content far more often than local publishers — even though local news should matter more to people’s everyday lives? Some thoughts and a big unanswered question about the future of local journalism.

    4 min
  6. The Hidden Superpower of AI Phone Agents

    May 19

    The Hidden Superpower of AI Phone Agents

    A presentation at a German reader revenue conference sparked a thought about AI voice technology: even when AI conversations are slightly worse than human ones, they may still outperform humans overall by removing the limits of scale and timing.

    4 min
  7. The Half-Million Subscriber Bet

    May 13

    The Half-Million Subscriber Bet

    In this episode, I reflect on the departure of Andrew Morse from the The Atlanta Journal-Constitution and on a digital transformation strategy that, in my view, deserved a much bigger chance.

    3 min
  8. Super-Plus-Premium-Subs

    May 11

    Super-Plus-Premium-Subs

    In this episode, I explore the rise of “Super-Plus” premium subscriptions in digital publishing. Across Germany and internationally, more and more publishers are launching higher-priced subscription tiers above their regular digital plans — often bundled with features like family accounts, article gifting, exclusive content, games, or access to additional products. I looked at how these offers are structured, what publishers charge for them, and whether the strategy actually works in practice. One key takeaway:For many publishers, these premium tiers seem to be becoming an increasingly effective way to increase reader revenue without simply raising the base subscription price. 00:00 Intro01:02 the sample I've looked at01:45 what do Super-Plus-Premiums subs offer?02:52 do they work? (data from a real world example)03:49 the takeaway

    4 min

  9. May 11

    Intro

    What is this about?

    1 min
  • 9 Episodes

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What’s currently on my mind, what I’d like to tell you “in between,” and self-read texts.

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