Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Courtney Elmer | PodLaunchHQ.com
  • 4,9 (186)
  • MARKETING
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This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.        Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).        So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.          Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.          Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting,  Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning

  1. HÁ 2 DIAS

    5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth

    Taylor Swift’s engagement dominated headlines, but the real story is what it revealed about fan psychology. To outsiders, it might look like an obsession. In reality? This "crazy" fan behavior all boils down to simple human psychology. And it’s the same psychology you can use to get your listeners binging your podcast every week. In this episode, I'm breaking down five simple but powerful shifts that will help you turn casual listeners into die-hard fans of your show. Plus, I’ll share easy ways to connect with your listeners both on and off the mic so they see you as more than a host, but a trusted friend whose advice they follow with their wallet. Ready to create fans who treat your show the way Swifties treat Taylor? Hit play and let's dive in. 3:12 – Why Some Podcasts Feel Addictive (and Others Are Forgettable) 6:46 – 3 Ways Consistency Creates Fan Attachment (Like Swifties Waiting for Tickets) 12:38 – The Fastest Way to Turn a Stranger Into a Loyal Fan of Your Show 17:30 – How to Use Easter Eggs and Callbacks to Reward Listener Loyalty 23:15 – What Actually Gets Listeners to Trust You  Other Episodes You’ll Love: Taylor Swift’s Engagement Just Handed Us The Biggest Podcast Marketing Lesson YetWhy Your Social Posts Aren’t Driving Podcast Growth    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    23min

  2. 10 DE SET.

    Taylor Swift’s Engagement Just Handed Us The Biggest Podcast Marketing Lesson Yet

    Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year. Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype, it’s human psychology. And nowhere do you have a bigger opportunity to tap into that exact same psychology than as a podcast host. It doesn’t matter if you’re a Swiftie or not: if you want to learn how to apply listener psychology to turn casual listeners into raving fans who binge your show and buy from you, hit play and let’s dive in. 1:23 – Why Loyalty, Not Reach, Is the Real Driver of Podcast Growth 4:36 – What Swifties Teach Us About Building Fierce Podcast Fans 8:44 – The Line Between Manipulation and Genuine Connection 10:49 – How Parasocial Relationships Make Your Podcast Binge-Worthy 13:42 – Why 1,000 True Fans Will Grow Your Show Faster Than 1M Casual Listeners  Other Episodes You’ll Love: 5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    11min

  3. 3 DE SET.

    Fix My Pod | Is Your Audience Too Broad to Grow? Here's How to Tell

    You’ve niched down (at least, you think you have). You’ve defined your ideal listener, picked a category, maybe even reworked your show description and cover art (twice). But deep down, you’re wondering… have I niched down too far? Or not far enough? In this Fix My Pod session, I help Anthony uncover the subtle red flags that were keeping listeners from hitting play on his content, and show you how to spot (and fix) the same signs in your own podcast so it’s impossible for your dream listeners to scroll past. So if you’ve ever wondered whether your podcast is “specific enough” to stand out (and secretly worried that it’s not), hit play and let’s dive in. 0:43 – 3 Telltale Signs Your Audience Is Too Broad to Grow 2:51 – The #1 Reason Listeners Don’t Think Your Show Is for Them 6:17 – The Secret to Making Your Show Feel Like It’s Made for Your Dream Listeners 11:02 – How to Nail Your Niche WITHOUT Limiting Your Reach (or Boxing Yourself In) 16:48 – How to Make Your Podcast Impossible to Scroll Past  Other Episodes You’ll Love: Why Your Podcast Isn’t Getting Found (and How to Fix It)The Dark Side of Video Podcasting (And Why Many Podcasters Regret It)    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    26min

  4. 27 DE AGO.

    Q + A | How Do You Make Listeners Care About Non-Trendy Topics?

    Hot topics get clicks. But what about the episodes you want to record, even if they’re not “trendy” or SEO-friendly? It's a smart question, and it begs an even bigger one: how do you make every episode sound like a must-listen so listeners can’t help but hit play, no matter what you’re talking about? In this episode, I’m answering both and showing you how to strike the right balance between trending topics and thought leadership content that sets your show apart—and how to package those less “obvious” topics so listeners instantly see why those episodes are worth their time, too. I’m breaking it all down in a simple framework you can steal right now so you can create a podcast you’re genuinely proud of (and never bored recording). So if you want every episode to earn its spot in your feed and get more listeners hitting play—hot topic or not—hit play and let’s dive in. 2:15 – Why Listeners Often Skip the Episodes You Care About Most  5:42 – How to Turn “Non-Trendy” Topics Into Must-Listen Episodes  7:58 – The Brain Cues that Drive Listeners to Hit Play  9:10 – The 3-Part Content Formula That Attracts Clicks and Builds Authority  13:48 – Why This Episode Mix Builds Loyalty and Long-Term Podcast Growth  Other Episodes You’ll Love: 3 Ways to Hook Your Listener Before They Ever Hit Play    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    16min

  5. 20 DE AGO.

    The One Thing Every Podcast Needs to Make New Listeners Hit Play | Kristi Mayfield

    Think your podcast doesn’t need to solve a problem? In this episode, fellow podcast host and wine educator Kristi Mayfield shares how uncovering the problems her listeners cared about turned her “just for fun” show into a Top 100 podcast that’s now positioned to drive real revenue—and how you can do the same. We’re breaking down how to find the problems your show solves, why they don’t have to be deep or life-changing to hook listeners, and why this one thing matters more than your audio quality, episode length, or even your guest lineup. So if you want your podcast to stop being an expensive hobby and start positioning you for paid speaking gigs, clients, and revenue, hit play and let’s dive in. 0:45 – How to Stop New Listeners from Scrolling Past Your Show 2:08 – What “Solving a Problem” Means for Every Podcast (Yes, Even Entertainment and Community-Based Shows) 4:46 – The Fastest Way to Find the Problems That'll Make Your Listeners Hit Play 10:33 – Why Solving Small, Relatable Struggles Makes Your Podcast Instantly Addictive 15:00 – How to Frame Problems So Listeners Feel Seen (and Stick Around) 20:06 – How Clarifying Listener Problems Helped Kristi’s Podcast Break the Top 15   Episode Links: Check out Kristi’s podcast: Everyday Sommelier Connect with Kristi: Website | LinkedIn  Other Episodes You’ll Love: The Secret to a Podcast People Can’t Stop Talking About  → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    24min

  6. 14 DE AGO.

    3 Tests Every Podcaster Should Run Before Their Next Episode Airs | Jay Nachlis

    It’s great to hear “I love your podcast!” from friends and fans — but let’s face it, we BOTH know that this kind of feedback won’t tell you why new listeners stop listening after one episode (or worse, why they aren’t hitting play to begin with). That’s why Jay Nachlis, VP at Coleman Insights (the research powerhouse behind some of today’s most listened-to shows), joins me back inside this episode to share the surprising patterns behind what makes listeners hit play or scroll past a show. Plus, you’ll learn three quick tests you can run on your podcast right now that will show you what’s working (and what’s not) before you hit “publish” on your next episode. Ready to find out why new listeners actually choose ( or skip ) your show? Hit play and let’s dive in. 0:43 – What First-Time Listeners Notice That Loyal Listeners Won't 2:38 – The Key Elements That Make or Break Your Podcast's First Impression 4:02 – How Often Should You Test Your Podcast to Stay Relevant? 7:28 – How to Turn Outside Feedback Into Podcast Decisions That Drive Growth 10:52 – 3 Quick Tests to Run Before Your Next Episode Airs    Episode Links: Connect with Jay: LinkedIn | WebsiteWant to know what first impression your podcast is really making? Test it with PodPredictor  Other Episodes You’ll Love: How to Find Out What Listeners Really Want From Your Podcast     → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    19min

  7. 13 DE AGO.

    How to Find Out What Listeners Really Want From Your Podcast | Jay Nachlis, Coleman Insights

    Most podcasters rely on feedback from listeners and fans to figure out whether their podcast is good—and it’s costing them hundreds (even thousands) of potential new listeners who decide within seconds if your show is worth their time. In this episode, Jay Nachlis, VP at Coleman Insights, joins me to reveal why this kind of surface-level feedback gives you a false sense of success, the blind spots that make new listeners tune out in the first 7 seconds, and how to get reliable input from real podcast listeners who don’t know you (and don’t already trust you)—so you can see exactly what first impression your show is making and what to refine so your show hooks new listeners right from the start. So if you’ve ever logged into your podcast dashboard and wondered why your downloads still aren’t moving, this episode will give you answers you won’t find in your analytics. Hit play and let’s dive in. 0:32 – Why Friends’ Feedback Won’t Grow Your Podcast 1:39 – What Loyal Listeners Won’t Tell You (But New Listeners Will) 4:25 – The A/B Test That Shows Why People Hit Play 9:36 – The Surprising Feedback That Unlocked 100K+ Views on YouTube 15:15 – How to Find Out What Listeners Actually Want From Your Show  Episode Links: Connect with Jay: LinkedIn | WebsiteWant to know what first impression your podcast is really making? Test it with PodPredictor  Other Episodes You’ll Love: 3 Tests Every Podcaster Should Run Before Their Next Episode    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    20min

  8. 6 DE AGO.

    The Guest Booking Strategy That Saves You From Boring Guests

    Ever finished an interview and thought, “Well, that sucked”? Your audience felt that too — and one boring, rambling guest can make even your most loyal listeners question if they should ever hit play on your show again. But when your guests deliver specific strategies and bold takes they can’t get anywhere else, listeners finish the episode, tell a friend, and trust you more with every listen. We're breaking down why “good on paper” guests don’t guarantee bingeworthy interviews, the four red flags to look for in guest pitches that scream “don’t book me,” and the guest vetting filter you can start using today to make sure every interview earns its place in your feed. So if you’re done booking guests who *look* like a home run (only to yawn through their interview and later air it out of obligation) this episode shows you exactly how to fix it. Hit play and let’s dive in. 1:17 – 3 Guest Booking Mistakes That Cost You Listener Trust (and How to Avoid Them) 6:35 – Why “Good on Paper” Guests Don’t Guarantee a Bingeworthy Episode 8:52 – 4 Red Flags in Guest Pitches That Lead to Forgettable Episodes 14:30 – Why Your Guest Prep Needs to Go Deeper Than ChatGPT 17:30 – How to Prep First-Time Guests So They Sound Confident 22:05 – How to Get Seasoned Guests Off Autopilot (So Your Interviews Stand Out)  📘 My Go-To Books on Leading Better Interviews: Talk to Me by Dean NelsonStop Asking Questions by Andrew Warner  Other Episodes You’ll Love: The 3 Biggest Reasons Your Listeners Tune Out During Your Guest EpisodesHow to Lead Guest Interviews That Make Listeners Want to Binge Your Show    → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

    21min
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Sobre

This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.        Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).        So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.          Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.          Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting,  Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning

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