You’re ready to make real money in your business — but without an offer that feels solid, it still feels like an expensive hobby. You’re overthinking your offers. Going back and forth about what your “thing” should be — only to end up not putting anything out there consistently. Deep down, you’re wondering: How do I actually create something that’s valuable? Something people would happily pay for — and I’d feel good delivering? In this episode, I share the one strategic shift I made that helped me stop second-guessing, start creating real results, and confidently sell $3.5K coaching packages without feeling icky. You’ll learn: * Why you can’t just rely on mindset work to build true confidence * The exact steps I took to build a clear, aligned offer that I could confidently sell. * How to create an offer that’s rooted in real value — not fluff or guesswork If you’re ready to stop overthinking and finally create an offer that feels grounded, transformational, and ready to sell — hit play on this episode now. I was scared to sell $3-$5k coaching packages There was a time in my business when I felt uneasy on every sales call. Even when someone said yes, my chest would tighten.Shoot. Now I have to deliver.What if I can’t get them results?What if they regret working with me? Or even worse…. what if they think it’s a waste of money. Sometimes the fear was so strong that I would talk people out of buying.If they had any hesitation, I’d tell them, “Yeah, maybe it’s not the right time.” And while I deeply wanted to sell packages for $3-$5k and run a thriving business…I couldn’t back my own work. It wasn’t because I had unhappy clients—no one ever told me my coaching sucked.But the results my clients experienced weren’t consistent. Some clients had massive breakthroughs and tangible shifts. Quitting their job. Starting a business. Landing a dream job.Others just “felt better” at the end. I never knew which way it would go and that uncertainty gnawed at me.It made me second-guess my offers, my content, my sales calls. I didn’t feel like I could confidently say, “This is what I do and here’s the transformation you’ll get.” For a long time, I tried to mindset my way through it.I repeated affirmations.I hyped myself up.I worked on worthiness. But deep down, I knew the truth: I didn’t fully believe in the value of my work because it wasn’t consistently valuable yet. Creating my six-figure curriculum Everything changed when I made one shift:I created a signature transformational curriculum. Instead of relying on one-off sessions or hoping each client would “get something out of it,” I built a repeatable process—what eventually became my first program, the Career Fulfillment Formula. This was the turning point in my business. Having one clear, transformational process gave me: * A framework I trusted * Consistent, repeatable results for my clients * Confidence to sell high-ticket offers without feeling like a fraud It became the foundation for my six-figure business. Step One: Commit to One Result The first thing I did was commit to one specific result. I distilled my coaching down into a “caveman phrase” of just a few words:Find work you love. Before this, my message was vague: “Follow your dreams,” “Live your best life,” “Unlock your potential.” But how do you create or measure results around things like that. When I got clear on helping people specifically find work they love—their path to fulfillment—everything started to come together. I wasn’t just “a life coach.”I was someone who could help people clarify their career direction and find purpose through identifying the work they loved. Step Two: Create the Curriculum With my one result in mind, I outlined a step-by-step process to help people get there. This wasn’t about locking myself in a room and perfecting it for months before showing it to another living soul.I created it through: * Real conversations and market research * My lived experience of finding work I loved * My own zone of genius (mindset, inner work, purpose—not résumés or job applications) The first version of the Career Fulfillment Formula was just an outline.I knew where my ideal clients were starting, and I knew where they wanted to go.So I mapped out how to get them there. Step Three: Test It in Real Time The truth is, I couldn’t sell the program at first. I tried launching it, and no one bought. But instead of scrapping it entirely, I found the perfect pro bono client—a friend who was exactly my ideal client.We agreed: she’d show up fully for the entire program and in return I’d get her feedback and testimonial. Every week, I created a short video, gave her worksheets, coached her through the material, and refined as we went. By week two or three of putting my pro bono client through the process, new paying clients started signing up.Suddenly I had people going through the program in real time, giving me feedback, and getting results. And this is where everything shifted. The breakthroughs became consistent.The testimonials started flooding in.I could see with my own eyes: this process works. Confidence Through Evidence Once I had a process that consistently worked, I no longer needed to hype myself up before sales calls.I didn’t have to do affirmations or mantras to “believe in the value of my work” I had evidence. Clients were moving from point A to point B.Their lives were changing.And I could confidently say, “This is the result I help you create.” That evidence built unshakable confidence—something mindset work alone could never give me. What This Means for You If you’re struggling to sign clients consistently, or if you secretly doubt the value of your work, it might not be a mindset issue. It might be that you don’t yet have a signature process. A transformational curriculum that: * Delivers repeatable results * Aligns with your genius and lived experience * Gives you confidence because you know it works You don’t build confidence by reciting mantras.You build it by creating a transformational process that works. By putting people through your process, and seeing the results over and over again. That’s how you create an offer you can stand behind.That’s how you build a business on solid ground. And that’s how you finally start “believing in the value of your work.” If you’re struggling to believe in the value of your work, here’s the truth:It’s so much easier to back your offers when they’re built from your genius. When you understand your unique strengths—and how they translate into real results for your clients—you stop second-guessing yourself. You stop spinning on “What should I sell?” and start creating offers that actually feel like you. That’s exactly what my toolkit, Map Your Genius, is designed to help you do. Inside, you’ll learn how to: * Identify the strengths you’ve been overlooking * Pinpoint your unique “genius” (the intersection of your gifts + the value they bring to others) * Turn your genius into aligned offers that deliver real transformation You’ll walk away with a clear map of how to use your genius to help clients get results—and clarity on the offer that’s best for you right now. 👉🏽 Start here: Map Your Genius. Because the easiest offers to sell are the ones rooted in who you already are. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit spirituallyambitious.substack.com/subscribe
