R_C_Squared

Robert Chain
  • 5.0 (3)
  • MARKETING

R_C_Squared also known as Random Categories with Robert Chain is an audience driven podcast focused on experiential marketing, live events, and lifestyle elements.

  1. Ep.31 - Developing a Digital First Marketing Strategy ft Shana Prymicz, Founder & CEO of S.Marc & Head of Production at Tony P's Networking Events

    12/23/2020

    Ep.31 - Developing a Digital First Marketing Strategy ft Shana Prymicz, Founder & CEO of S.Marc & Head of Production at Tony P's Networking Events

    How do you personalize marketing messages to make an impact? What can you learn about the future of events by hosting small gatherings in 2020? This week, I am so excited to be joined by the CEO and Founder of S. Marc Management, Shana Prymicz. Shana shares her insights on market segmentation and the opportunity that exists with producing digital-first experiences.  Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join**

    27 min
  2. Ep.30 - NFP Fundraising in a Digital Age ft. Guy Assedou, Director of Product Management at MobileCause

    12/17/2020

    Ep.30 - NFP Fundraising in a Digital Age ft. Guy Assedou, Director of Product Management at MobileCause

    How can NFPs drive fundraising without live events? Can you have the same success in a digital first world?  This week, I am so excited to be joined by the Director of Product Management at MobileCause, Guy Assedou. Guy, share his insights on how NFPs are having success driving revenue and fundraising through virtual engagements, and dives deep into the framework he uses to help organizations reduce churn. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join**

    30 min
  3. Ep.29 - Your Audience Is Your Content ft. Simon Burton, Co-Founder of Virtual Events Institute, Author, and Event Storyteller Simon Burton

    12/10/2020

    Ep.29 - Your Audience Is Your Content ft. Simon Burton, Co-Founder of Virtual Events Institute, Author, and Event Storyteller Simon Burton

    How do we best connect with our community beyond key pillar events throughout the year? Why are those who are innovative and first to act today, most likely to succeed? This week, I am so excited to be joined by the Co-Founder of Virtual Events Institute, Author, and Event Storyteller Simon Burton. Simon shares his vision of the industry as a whole, and where he would invest his money today (Hint: it is not a platform). Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:03 - Passions surrounding the creative & events industry @3:00 - What are the best frameworks you can ideate challenges through @5:30 - What is Hybrid, and how can our industry develop @7:30 - Your community is your content @11:40 - What are you seeing as a differentiating factor across the industry @14:15 - Where would you invest in the space today @16:00 - Final 4

    19 min
  4. Ep. 28 - Growing into a Hybrid World ft. Max Fellows, Growth Specialist, Consultant & Co founder of Virtual Events Directory

    12/03/2020

    Ep. 28 - Growing into a Hybrid World ft. Max Fellows, Growth Specialist, Consultant & Co founder of Virtual Events Directory

    How do you create a sustainable business model in a virtual and hybrid events world? This week, I am so excited to be joined by Growth Specialist, and Co-Founder of The Virtual Events Directory and Elevate Mentoring, Max Fellows. Max shares his insights on what he is seeing work across the industry, and how to take a entrepreneurial mindset to the opportunity which hybrid provides. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:03 - The start in the creative/agency world @4:15 - How are certain organizations in the creative industry separating themselves from the pack today @10:04 - How are you engaging your audience @15:20 - Thoughts on 'the napster moment' @22:00 Virtual Events Directory  @27:50 Final 4

    38 min

  5. 11/25/2020

    Ep. 27 - Tying Consumed Content Directly To Revenue ft. Johan Abadie, VP of Digital Marketing & Analytics @ Mediafly

    Which KPIs matter the most? This Week, I am so excited to be joined by Marketing and Anylitics Guru, Johan Abadie. Johan shares his insights on why marketing metrics should be directly tied to revenue, as well as way to hyper personalize messaging and avoid siloed teams. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:02 - Background, and demand Gen focuses @1:50 - How the human element of sales, only a small portion of the entire cycle @4:30How to avoid siloed teams @6:20 How to efficiently hyper personalize messaging @9:30 How to track the customer journey from the very first click @13:00 Modern day SEO @15:30 At the end of the day, what really maters in marketing Sponsorships: on for t

    22 min
  6. EP.26 - Becoming an Exhibitions Master ft. Steve Lloyd, Founder andManaging Director of Exhibitions Mastery

    11/19/2020

    EP.26 - Becoming an Exhibitions Master ft. Steve Lloyd, Founder andManaging Director of Exhibitions Mastery

    How do you optimize ROI when attending a trade event or conference? Why is this more challenging at Virtual Events, and how do we put in the necessary effort to be successful. This Week, I am so excited to be joined by a UK based industry expert, fellow ETT Think tank member, and the Founder and Managing Director of Exhibitions Mastery Steve Lloyd. Steve shares his thoughts on how exhibitors can increase their ROI by focusing on the often neglected pre/post portions of the event.  He also touches on his vision for virtual experiences moving forward and as we move into this era of Hybrid how exhibiting companies could potentially see an even greater return. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:44 What is exhibitions mastery @5:40 - Transitioning to virtual & importance of content delivery @7:05 - What is missing today in virtual @1207 - Common mistakes when exhibiting @1600 - Influencer based exhibiting at virtual events (QVC/Twitch) @22:00 - How to get ROI from an exhibit from all stages of the funnel @2630: Final 4

    30 min
  7. Ep.25 - Content Is King, But Experience Has To Be The Queen ft. Gordon Stake, Managing Partner @ Event Marketing Partners

    11/11/2020

    Ep.25 - Content Is King, But Experience Has To Be The Queen ft. Gordon Stake, Managing Partner @ Event Marketing Partners

    How do you drive sponsor and exhibitor engagement online? Can you build a business model for virtual only events? This week I am so excited to be joined by Gordon Stake, Managing Partner @ Event Marketing Partners. Gordon shares his insights from first hand managing key virtual experiences, and shares his thoughts on how our industry will evolve as a whole. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:10 - Speaking at Virtual Events & Better Connecting with Audiences @4:00 Taking a More Strategic Approach to Virtual Experiences @7:30 - How to Enhance Exhibitor Reactions & New Ideas to Test @12:30 - Media Company Investment to the Space @15:10 - How will the Industry Evolve @16:50 - Is Content King @20:30 - How to Build a Business Model for Virtual @22:00 Hyper Targeting Audiences @25:00 - Final 4

    29 min
  8. Ep. 24 - Amplifying the Voice which Matters Most ft. Courtney Stanley, Keynote Speaker, Event Emcee, & Career Coach @ CS Consulting

    11/04/2020

    Ep. 24 - Amplifying the Voice which Matters Most ft. Courtney Stanley, Keynote Speaker, Event Emcee, & Career Coach @ CS Consulting

    How do you use empathy as a leader to become more inclusive? What can you do to amplify your voice?  This week I am so excited to be joined by Courtney Stanley, Keynote Speaker, Event Emcee, & Career Coach @ CS Consulting. Courtney share her insights, and personal experiences on ways to amplify your voice (even in a digital first world) as well as key strategies for successful team building and development within the experiential and events industry.  Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:10 New ways to connect with audiences in a virtual environment @4:20 How do you build the most effective team @9:30 -How do you have your voice heard @15:30 - Why is it important to avoid homogenous groups  @18:30 - Ways to use empathy as a leader to be inclusive @20:40 - Dare to Interrupt Podcast & Keynote Ppeaking @23:15 - Final 4

    27 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

R_C_Squared also known as Random Categories with Robert Chain is an audience driven podcast focused on experiential marketing, live events, and lifestyle elements.

Information

  • Creator
    Robert Chain
  • Years Active
    2K
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © Robert Chain
  • Show Website
    R_C_Squared