Sunny Brands

Odd Notion

5.0 (5)
MARKETING
UPDATED SEMIWEEKLY

The Sunny Brands Show spotlights visionary businesses and organizations creating meaningful social and environmental impact. Each episode explores a brand that's transforming how we approach positive change. Join hosts Eleazar Ruiz, Sarah Holdeman, and Rebecca Goldcrump on an inspiring journey through stories of transformation and innovation.

07/31/2025

R.S. Wallace

In this episode of Sunny Brands, hosts Eleazar, Rebecca, and Sarah sit down with Adrienne from R.S. Wallace Construction to discuss what makes their brand 'sunny.' They delve into R.S. Wallace's deep commitment to caring for people, the planet, and their local community, driven by being a family-owned business. The conversation highlights their emphasis on sustainability in construction, particularly waste management and creating long-lasting structures. Adrian shares insights into their journey to becoming B Corp certified and future plans for enhancing their sustainability impact, with a focus on waste reduction and efficient resource use.

8 min
07/02/2025

Patagonia

In this episode of Sunny Brands, hosts Eleazar, Rebecca, and Sarah delve into the ethos and history of Patagonia, an apparel company revered for its unwavering commitment to environmental and social responsibility. The hosts discuss the company’s founding by rock climber Yvonne Chouinard, who started by innovating safer and less harmful climbing gear. They highlight Patagonia’s journey from its origins to becoming a leading B Corp, emphasizing their innovative practices, activism, and the establishment of a perpetual purpose trust to ensure long-term environmental impact. The episode also explores Patagonia's unique business practices, such as their transparent communication, internal education, and employee activism policies, making them a beacon for conscious capitalism. 00:00 Introduction to Sunny Brands Podcast 00:33 Excitement for Patagonia Discussion 01:48 Patagonia's Founding and Early Innovations 06:54 Patagonia's Activism and Community Engagement 15:39 Patagonia's Environmental Responsibility 21:02 Patagonia Provisions and Future Directions 25:00 Strategic Thinking and Continuous Improvement 25:25 Brands as Evolving Entities 26:38 Patagonia's Resilience and Business Philosophy 29:01 Steward Ownership and Long-Term Vision 31:55 Patagonia's Advocacy and Mission Lock 38:57 Positioning and Tone of Voice 46:26 Final Thoughts and Takeaways

50 min
06/19/2025

Warby Parker

The episode dives into an in-depth discussion about Warby Parker, covering its history, impact, and transparency as a B Corporation. The hosts recount Warby Parker's disruptive entry into the eyewear market and its initiatives, including eyewear products and vision services. They commend the company's mission of 'providing vision for all' and its initiatives like the buy-one-give-one program and Pupils Project. The episode scrutinizes Warby Parker’s latest impact report, highlighting areas of comprehensive transparency and growth along with criticisms for lack of clear and succinct data presentation. The conversation broadens to examine the challenges of maintaining B Corp values as a publicly traded company, citing Warby Parker's managing transparency, accountability, and reporting burdens. It concludes by discussing branding strategies, authenticity, and the overall importance of storytelling in impact reporting. 00:00 Introduction to Warby Parker 00:47 Warby Parker's Disruptive Business Model 01:46 Becoming a B Corp 03:01 Warby Parker's Mission and Impact 06:01 Critique of Warby Parker's Impact Report 09:30 The Importance of Transparency and Accountability 13:26 Debate on Impact Reporting 18:12 The Challenges of Being a Purpose-Driven Business 18:47 The Importance of Brand Messaging 19:14 Connecting Mission to Actions 22:34 Creating Impactful Reports 24:34 Warby Parker's Branding Success 27:04 The Complexity of Publicly Traded B Corps 32:19 The Burden of Transparency and Reporting 36:56 Final Thoughts and Commendations

39 min
06/03/2025

New Avenues Ink

In this episode of Sunny Brands, hosts Eleazar, Rebecca, and Sarah delve into the concept of social enterprises by highlighting New Avenues Inc., a Portland-based organization blending business with social impact. Founded to address youth homelessness, New Avenues Inc. produces branded products while providing paid internships and job training to at-risk youth. The hosts discuss the structure, impact, and unique model of the organization, also shedding light on the People Planet First verification, its importance and criteria. They explore the distinction between for-profits, non-profits, and social enterprises, offering insights into how businesses can integrate purpose into their operations effectively. 00:00 Introduction to Sunny Brands Podcast 01:03 Exploring New Avenues Inc. 01:36 The Business Model of New Avenues Inc. 03:09 Nonprofit and For-Profit Dynamics 07:39 Dream Night Initiative Discussion 12:40 Understanding Social Enterprises 17:50 The Purpose of Social Enterprises 17:59 Integration of Social Good in Business 19:18 People Planet First Movement 21:21 Impact Purchasing Pilot Program 23:43 New Avenues Inc. Internship Program 27:18 People Planet First Verification Criteria 31:31 Challenges and Support in Certification 33:28 Conclusion and Resources

35 min
05/21/2025

818 Tequila

In this episode of Sunny Brands, hosts Eleazar Ruiz, Sarah Holdeman, and Rebecca Goldcrumb delve into the surprising B Corp certification of Kendall Jenner's 818 Tequila. Despite preconceived notions about celebrity alcohol brands, the hosts uncover impressive sustainability efforts, such as using agave by-products to create building bricks, partnering with local communities through the Sacred nonprofit, and committing to renewable energy and sustainable packaging. They discuss the complexities of alcohol companies achieving B Corp status and the importance of authentic storytelling and strategic partnerships in making a positive impact. The episode concludes with insights on brand strategy and the importance of aligning business practices with community needs. 00:00 Introduction to Sunny Brands Podcast 00:42 Introducing 818 Tequila 01:45 Initial Impressions and Preconceived Notions 04:24 Sustainability Efforts of 818 Tequila 06:10 Community Impact and Partnerships 19:24 Controversies and Cultural Sensitivity 21:08 Branding and Storytelling Analysis 26:17 Final Thoughts and Takeaways 28:03 Closing Remarks and Contact Information

29 min
05/06/2025

David Ngene: Pacmodo

In this episode of Sunny Brands, hosts Eleazar Ruiz, Rebecca, and Sarah sit down with David Ngene, co-founder of Pacmodo, to discuss his innovative approach to creating sustainable and functional backpacks. David shares his background, from his upbringing in Houston, Texas, to his educational journey in mechanical engineering and design, and his time at Nike as an innovation director. He talks about the vision behind Pacmodo, emphasizing a 'no more checked bags' philosophy aimed at making travel more seamless and environmentally conscious. The conversation touches on the challenges and opportunities in product design, sustainability, the importance of intentionality in business decisions, and the future plans for Pacmodo. 00:00 Introduction to Sunny Brands Podcast 00:34 Meet David Ngene: Co-Founder of Pacmodo 00:47 The Birth of Pacmodo: From Backpacks to Innovation 01:59 David's Journey: From Houston to Oregon 03:14 From Football to Design: David's Career Path 05:38 Landing at Nike: A Designer's Dream 11:13 The Vision Behind Pacmodo 18:45 Challenges and Opportunities in Building Pacmodo 19:34 The Importance of Sustainability in Design 21:54 Surprising Insights in Building a Business 23:41 Funding Pacmodo: The Kickstarter Experience 24:13 Kickstarter Beginnings: The Wild West Era 24:46 Back to Basics: Launching with No Budget 25:49 Market Testing and Feedback 26:20 Unexpected Success and Investor Interest 26:58 The Origin of the Name 'Pacmodo' 28:17 Design Philosophy and Market Appeal 31:06 Sustainability and Business Vision 34:25 Team Dynamics and Growth 35:07 The Future of Pacmodo: Sustainability and Innovation 43:55 Art and Design: A Personal Journey 46:45 Final Thoughts and Upcoming Launch

48 min
04/21/2025

Nespresso

This episode delves into the controversial B Corp certification of Nespresso, examining the environmental and ethical challenges the company faces, including issues related to child labor, environmental damage, and worker rights abuses. The discussion highlights the broader implications for the B Corp movement and its standards, the concept of greenwashing, and the challenges of maintaining brand equity in the light of such certifications. Additionally, the episode explores the evolution of B Corp standards and the potential impact of upcoming stricter requirements on companies seeking certification. 00:00 Introduction to Nespresso and Today's Topic 01:08 Nespresso's Controversial B Corp Certification 02:11 Defining Greenwashing and Its Implications 03:53 Nespresso's Ethical Challenges and B Corp Standards 07:03 The Debate on Nespresso's B Corp Certification 17:14 The B Corp Movement and Certification Process 20:57 Global Reach of B Corps 21:36 Timelines Converging: Standards and Feedback 22:31 Nespresso's Certification and Industry Reactions 24:24 New Standards and Minimum Requirements 26:07 Operational Points vs. Impact Business Models 29:08 Challenges and Contexts in Certification 32:08 Brand Equity and Certification Impact 38:29 Future of B Corp Standards and Certification 39:21 Conclusion and Podcast Information

41 min
04/07/2025

Lego

In this episode of Sunny Brands, we examine LEGO's journey toward sustainability and its commitment to making a positive impact on the world. The discussion revolves around LEGO's family-owned history, its mission to inspire children through play, and its innovative strategies to reduce environmental impact. While LEGO embraces responsible business practices, the hosts analyze the integration of purpose into the brand's framework and explore LEGO's adherence to environmental and social governance standards. Key topics include the company's transition to renewable energy, sustainable packaging, and systematic impact assessment, emphasizing LEGO's dedication to both quality and sustainability. 00:00 Introduction to Sunny Brands Podcast 00:35 Exploring the Impact of Lego 01:24 Lego's Mission and Fun Facts 04:58 Lego's Impact on Children 09:23 Governance and Accountability at Lego 19:43 Lego's Environmental Initiatives 23:51 Lego's Environmental Commitment 24:51 Greenpeace and Shell Oil Controversy 28:09 Renewable Energy Initiatives 32:10 Sustainable Materials and Packaging 36:35 Lego's Brand Framework 44:48 Final Takeaways and Conclusion

48 min

5

out of 5

5 Ratings

The Sunny Brands Show spotlights visionary businesses and organizations creating meaningful social and environmental impact. Each episode explores a brand that's transforming how we approach positive change. Join hosts Eleazar Ruiz, Sarah Holdeman, and Rebecca Goldcrump on an inspiring journey through stories of transformation and innovation.

Creator

Odd Notion
Years Active

2024 - 2025
Episodes

17
Rating

Explicit
Copyright

© 2024 Odd Notion
Show Website

Sunny Brands
Provider

LAZARUS STUDIO LLC