Rabbit, Rabbit

OOO-Marketing

Welcome to Rabbit, Rabbit: REDEFINING WORK & LIFE Host Kristine Scichilone has built the career, chased the title, and scaled the business. She's also unraveled, questioned everything, and rebuilt with more intention. This show is where that experience meets the conversations she wishes she'd had sooner, about how to live, work, and lead on your own terms. Each episode explores the intersection of ambition and alignment, through sharp marketing insight, honest founder reflection, and the real stories behind success (the kind that don't make it to LinkedIn). Whether you're scaling, starting over, or simply questioning the pace you're running, this podcast is your prompt to pause. Not to slow down for the sake of it, but to move with more precision and less performance. Part marketing mentor, part mindset coach. Always zero fluff. You'll get grounded strategy, personal truth, and the occasional poetic gut punch. For founders, creatives, and corporate pros who care about ambition and alignment.

  1. E143 Stop Posting Like an Influencer When You're Trying to Build Something Real

    MAY 6

    E143 Stop Posting Like an Influencer When You're Trying to Build Something Real

    div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> Stop Posting Like an Influencer When You're Trying to Build Something Real If showing up online feels exhausting, it's not because you're bad at it; it's because you're following advice built for people whose full-time job is being visible. And you? You're trying to run an actual business. In this episode, I'm breaking down why most visibility advice doesn't work for founders, consultants, and people building real businesses. We're talking about the difference between performing for the algorithm and actually making it easy for the right people to find you. I'll walk you through my own messy attempts at social media—from launching a professional Instagram out of panic (visibility without clarity is exhausting), to realizing OOO Marketing's aesthetic content wasn't actually doing anything, to rebuilding our entire Instagram strategy around our new product, Co-Pilot. You'll hear: Why "just post more" is terrible advice when you're already doing the actual work The difference between visibility for influencers vs. visibility for problem-solvers What actually matters: a point of view, a specific audience, and real consistency (not algorithmic anxiety) Permission to build in private, pick one platform, and sound like yourself Where I am now with OOO's Instagram and the shift from aesthetic content to building in public Resources mentioned: From Idea to Action workshop, 90 minutes, $27, gives you actual clarity instead of more "post daily" advice. Grab it at ooo-marketing.com/bootcamp CONNECT Website: OOO-Marketing.com 📸 Instagram: @outofofficemarketing GOING SOLO AND NEED A MARKETING CO-PILOT OOO-Marketing.com/copilot

    30 min
  2. E140 The Otrovert: Have They Finally Identified Me? A Lesson In Leadership

    MAR 24

    E140 The Otrovert: Have They Finally Identified Me? A Lesson In Leadership

    The Otrovert: Have They Finally Identified Me? A Lesson In Leadership You took the quiz. It said extrovert, because you light up rooms, command meetings, own a stage. But then you went home and needed 24 hours of silence. And you thought: something must be off with me. Nothing is off with you. You just didn't have the word yet. In this solo episode, Kristine introduces the concept of the Otrorvert, the person who lives between introvert and extrovert, who can show up fully and needs to fully disappear afterwards. The person who is situationally social, not chronically social. The person whose best ideas never come in the noise, they come in the pause after it. This episode explores why the introvert/extrovert binary never fit, what research reveals about ambiverts in leadership, and how understanding your energy patterns can completely reshape how you build your career and schedule your life. In this episode: Why most people actually sit somewhere in the middle of the personality spectrum How "situationally social" differs from "chronically social" and why it matters Why ambiverts often outperform both introverts and extroverts in leadership roles The hidden cost of performing as a full-time extrovert when you're not wired that way Practical strategies for designing your work life around your actual energy cycles Why visibility without reflection leads to noise, not strategy This episode is for anyone who has spent years performing a version of leadership that wasn't quite built for them. And for anyone who is ready to stop apologizing for needing the quiet. Because your quiet isn't a gap in your leadership. It's the source of it. GET: LAUNCH LIKE A BOSS CONTENT MARKETING CHECKLIST & MORE RESOURCES TO ELEVATE YOUR WORK & LIFE ✨ ooo-marketing.com/digitalshop MORE CONNECTS Website: OOO-Marketing.com 📸 Instagram: @outofofficemarketing 💼 LinkedIn: @OOO-Marketing | Kristine Scichilone

    20 min
  3. E139 Reinvention as a Return: How to Evolve Without Burning It All Down

    MAR 11

    E139 Reinvention as a Return: How to Evolve Without Burning It All Down

    We're in Life Design Mode for this Episode There's a season where nothing is technically wrong, but the old rules stop working. You're still capable. Still producing. Still holding it together. But it doesn't feel like you anymore. In this episode of Rabbit, Rabbit, we explore reinvention not as a glow-up or a rebrand—but as a return to self. Kristine and Danielle are joined by Jane Stewart of Inspired with Jane, a Western fashion creator and storyteller who proves that reinvention doesn't have an expiration date. Jane shares her journey from decades in corporate life to a quieter, steadier version of success, one rooted in presence, self-trust, and lived experience. Together, we talk about: Why reinvention doesn't have to be loud or dramatic What it really means to "come home to yourself" The quiet work of unlearning old belief systems Why being a beginner again is often the bravest move How grief, identity shifts, and life transitions can become teachers, not failures The difference between visibility as performance vs presence If you've felt the pull to change, but don't want to burn everything down, this episode is your permission to move slowly, honestly, and on your own terms. 🎙 Rabbit, Rabbit is the podcast for redefining work, life, and success, one honest decision at a time. CONNECT OOO-Marketing.com 📸 Instagram: @outofofficemarketing 💼 LinkedIn: @OOO-Marketing | Kristine Scichilone RESOURCES TO ELEVATE YOUR WORK & LIFE ✨ Download resources + guides: ooo-marketing.com/digitalshop GOING SOLO AND NEED A MARKETING CO-PILOT OOO-Marketing.com/copilot CO-HOST: Danielle IG: @happiestinheels GUEST: Jane Stewart @inspiredwithjane

    31 min
4.9
out of 5
14 Ratings

About

Welcome to Rabbit, Rabbit: REDEFINING WORK & LIFE Host Kristine Scichilone has built the career, chased the title, and scaled the business. She's also unraveled, questioned everything, and rebuilt with more intention. This show is where that experience meets the conversations she wishes she'd had sooner, about how to live, work, and lead on your own terms. Each episode explores the intersection of ambition and alignment, through sharp marketing insight, honest founder reflection, and the real stories behind success (the kind that don't make it to LinkedIn). Whether you're scaling, starting over, or simply questioning the pace you're running, this podcast is your prompt to pause. Not to slow down for the sake of it, but to move with more precision and less performance. Part marketing mentor, part mindset coach. Always zero fluff. You'll get grounded strategy, personal truth, and the occasional poetic gut punch. For founders, creatives, and corporate pros who care about ambition and alignment.