22 episodes
Rainbow Reflections Alex McGinness | Arcoíris Design Studio
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5.0 • 1 Rating
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Rainbow Reflections is hosted by Alex McGinness of Arcoíris Design Studio. The show dives into the magical blend of creativity, intentional living, and business insight for conscious creative entrepreneurs. Alex empowers listeners to elevate their business and personal life, weaving magic and practicality to ultimately make the world a better place. Join us to unlock your brand's potential, one episode at a time. Support this podcast: https://podcasters.spotify.com/pod/show/rainbowreflections/support
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22: Why You Need Branding Before You Need a Website
“Branding is your lighthouse, it is how you will shine amongst other people doing the exact same thing as you. Branding distinguishes you from your competitors, highlighting what makes your business unique. Whether it's your approach, your values, or the way you solve problems, your brand showcases your new unique selling points.”
Have you ever felt lost in the vast digital landscape, trying to make your brand's voice heard? Our host Alex McGinness breaks down her seven transformative years (and counting) in design that taught her the undeniable power of branding in web design. Branding goes much deeper than color schemes and logo designs; Alex digs deep into the strategic bedrock that supports them: understanding your audience, defining your business mission, embracing your core values, and fine-tuning your brand voice. Branding is the heartbeat of your online presence, and your business as a whole.
Discover how a well-crafted brand strategy can be your lighthouse, guiding your business through the competitive ebb and flow, and cementing your place in the market with a unique selling proposition. Alex shares compelling stories and provides actionable advice, aiming to turn the casual browser into your most devoted client, and how strategic groundwork, not visual design, should be the first stroke of your digital paintbrush. Join in for a riveting discussion that will change the way you think about branding and help you leave a lasting legacy beyond the aesthetics.
Key Topics:
Why You Need Branding Before You Need a Website (01:22)
Breaking Down the Elements of Branding (03:59)
Branding: Visual Identity, Communication Style, Differentiation, and Emotional Resonance (07:12)
The Importance of Branding for Businesses in Today’s Digital Space (13:13)
Brand Strategy Development (19:19)
Aligned Branding for Your Business Growth (26:16)
Submit a Holographic Hotline Question:
info@arcoiris.design
Support the Show:
Buy Alex a Coffee
Sign Up for the Companion Newsletter:
Subscribe Now
Connect with Alex:
Arcoíris Design Studio Website
Arcoíris Design Studio Instagram
Arcoíris Design Studio Resource Page
Astrology Squarespace Templates
The Desert Oracle Deck
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Support this podcast: https://podcasters.spotify.com/pod/show/rainbowreflections/support -
21: The Arcoíris Approach to Creativity
“I really treat design like a science experiment. It's not just a one-and-done type thing.”
Have you ever paused to ponder where creativity truly begins? Today, on Rainbow Reflections, our host Alex McGinness walks us through her design process and the possibility that originality, as we know it, might be nothing more than a seductive myth. Alex pulls inspiration from Kirby Ferguson's riveting documentary "Everything is a Remix" to spark a conversation that challenges the very core of our creative beliefs.
This episode is not just a journey through the design process, but a deep dive into the ethics of creativity and the blurred lines between homage and outright imitation. Alex shares tales from her personal treasure trove of design experiences, where the magic often emerges from a mix of patience, unexpected inspiration, and those serendipitous moments that all creators crave. She dissects the notion of creative copying, its role as a stepping stone in learning, and the subsequent leap toward true creative innovation—a leap that defines our integrity and value in the ever-evolving tapestry of the design world.
Key Topics:
Intro and Updates! (00:11)
Nothing is an Original Idea (04:25)
Kirby Ferguson & Everything is a Remix (05:53)
Walkthrough of How a Design Project Works at Arcoíris (07:25)
Remixes Upon Remixes of Other Ideas in the World (12:50)
The Mood Boarding Phase (13:14)
Inspiration vs. Copying and Letting Ideas Ideas Marinate (15:55)
Giving Space for Ideas and Creativity to Bloom (18:45)
Technology and Blatant Copying (22:13)
Wrap-Up (24:33)
Resources:
Rainbow Reflections Episode 6: 4 Lessons to Learn From Creating The Desert Oracle Deck
Kirby Ferguson: Everything is a Remix
Submit a Holographic Hotline Question:
info@arcoiris.design
Support the Show:
Buy Alex a Coffee
Sign Up for the Companion Newsletter:
Subscribe Now
Connect with Alex:
Arcoíris Design Studio Website
Arcoíris Design Studio Instagram
Arcoíris Design Studio Resource Page
Astrology Squarespace Templates
The Desert Oracle Deck
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Support this podcast: https://podcasters.spotify.com/pod/show/rainbowreflections/support -
20: Rainbow Reflections is Back!
"I feel like for a long time, I've kind of veered away from leaning on my expertise, I really have a hard time acknowledging how much I know about the things I know. And for a while, I didn't want my podcasts to be about branding and web design. But that is what I know. So why isn't it about that?”
Embark on a journey with our host, Alex McGinness of Rainbow Reflections where authenticity in entrepreneurship shines bright and personal growth takes center stage. Alex unveils a treasure trove of insights from her own evolution, the new direction of the podcast, and a brand-new companion newsletter that's set to bring these stories to life like never before. With bi-weekly episodes, this season is a dedication to the authentic pulse of your business’ heart.
Alex recounts a season of recharging, filled with screen-free escapades and strategic planning under the Capricorn sign's industrious influence. From her engagement anniversary to Valentine's Day, we’re reminded how life's moments can invigorate our professional journeys. Welcome to this new, reimagined season of Rainbow Reflections!
Key Topics:
Podcast Updates and the New Companion Newsletter (00:10)
Personal Updates and Happenings in Alex’s World! (03:24)
Taking Breaks, Capricorn Season, and Personal Growth (09:40)
Astrology as it Relates to Business and Networking (15:43)
Business Intentionality and Profitability (22:34)
Wrap-Up and Working with Alex (24:53)
Submit a Holographic Hotline Question:
info@arcoiris.design
Support the Show:
Buy Alex a Coffee
Sign Up for the Companion Newsletter:
Subscribe Now
Connect with Alex:
Arcoíris Design Studio Website
Arcoíris Design Studio Instagram
Arcoíris Design Studio Resource Page
Astrology Squarespace Templates
The Desert Oracle Deck
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Support this podcast: https://podcasters.spotify.com/pod/show/rainbowreflections/support -
19: What's Next For the Show
We're going on sabbatical! In this episode, I explain why I'm taking a break from Rainbow Reflections, what my plan is to do while I'm on sabbatical and the changes you can expect when I come back for Season 2.
Submit a Holographic Hotline Question:
info@arcoiris.design
Connect with Alex:
Arcoíris Design Studio Website
Arcoíris Design Studio Instagram
Arcoíris Design Studio Resource Page
Astrology Squarespace Templates
The Desert Oracle Deck
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Support this podcast: https://podcasters.spotify.com/pod/show/rainbowreflections/support -
18: Healing through Creative Expression
Marina Fini is an installation artist & alchemist of sacred spaces. She is also a photographer, filmmaker& interdimensional artist of new worlds (+ color therapist, dream builder & fantasy creator.) She makes a variety of visual art and jewelry and is also the lead creative behind the Rainbow Bath House, a space full of magical unicorns and fairys, clouds and rainbows in the southwest desert of Sedona, AZ. In this episode Alex talks with Marina about her colorful, rainbow-focused work and explores what it means to be a multifaceted creative healing the world through color magic.
Connect with Alex:
Arcoíris Design Studio Website
Arcoíris Design Studio Instagram
Arcoíris Design Studio Resource Page
Astrology Squarespace Templates
The Desert Oracle Deck
Connect with Marina:
Marina Fini Website
Marina Fini Instagram
Rainbow Bath House
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Support this podcast: https://podcasters.spotify.com/pod/show/rainbowreflections/support -
17: Sustainable Design - What Is It, and Why Does It Matter?
In today's episode Alex chats with her designer friend Michelle from Minty Made all about sustainability and marketing. Michelle was the first person that brought sustainability in design to Alex's attention, so she wanted to have an honest conversation with Michelle about the nuances of running a sustainable business, and why that matters.
Connect with Alex:
Arcoíris Design Studio Website
Arcoíris Design Studio Instagram
Arcoíris Design Studio Resource Page
Astrology Squarespace Templates
The Desert Oracle Deck
Connect with Michelle:
Minty Made Website
Minty Made Instagram
The Green Marketing Academy
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Support this podcast: https://podcasters.spotify.com/pod/show/rainbowreflections/support