Raincatcher

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Hosted by Marla DiCarlo, this show discusses the ins and outs of selling and buying businesses and building value for the future. We toss around the cliché that small business owners put tons of blood, sweat, and tears into their businesses. This is true. Too often, small business owners leave money on the table. They don't take advantage of negotiation because they don't know how to improve or can't determine the right way to market themselves.Don’t have a sellable company? That is the reason we’re here! Welcome to the Raincatcher podcast. There's no such thing as an ugly baby, but there is such a thing as an ugly company! Creating a great business doesn’t equate to creating a sellable business. As a small business owner, you invest a significant portion of your personal life into growing your business, so when it comes time to sell your company, it can feel strange and unsettling, similar to sending your child off to college. Marla and Susan show you how to build a business you can be proud of and breaks down the steps to create a mature and sellable business.Small business is the heartbeat of America, and everyone deserves their chance at the American Dream.  At Raincatcher, Marla and Susan transform small to medium-sized businesses into built-to-sell companies. They help buyers find remarkable enterprises that establish their own legacy.Increase your awareness around the entire process of selling your business. Every week on Raincatcher, Marla and Susan have fun and informative conversations with small business owners and professionals. Hear their experiences in building value in their company to sell it. Learn from their insights and lessons from going through the process. Experience ultimate freedom and options.An accomplished business consultant with more than 30 years of professional accounting experience, Marla DiCarlo is the Co-owner and CEO of Raincatcher. Raincatcher has been named by Inc. Magazine as  #1 Business Broker, Best Workplace in 2020, and #376 on Inc. 5000 List in 2021.Born into a family of entrepreneurs, Marla’s experience spans many different facets of business, including accounting, M&A, finance and management. From 2000 to 2008, Marla worked as Director of Accounting for an M&A and investment group that specialized in the purchase, capitalization, and management of real estate and businesses in various sectors. While there, she was responsible for new business deals, investments, and financing and has worked with groups such as Credit Suisse First Boston, ISS Group, Venture West Group, and Madison Dearborn Partners. In 2009, Marla started a fractional CFO, accounting and bookkeeping company which she eventually sold to a private equity group in 2016.Marla has a Bachelor of Science in Accounting and is a member of several professional organizations. Originally from Arizona, she currently lives in Colorado with her family. Get ready to exit your business and start the next stage. Join Marla DiCarlo and learn what universal drivers are essential to make your business attractive and sellable. Only here on Raincatcher.

  1. Finding Solutions That Stick: On Talent Shortage, Culture, And Attracting Clients With Amanda HarNess

    09/24/2025

    Finding Solutions That Stick: On Talent Shortage, Culture, And Attracting Clients With Amanda HarNess

    There is a shortage of talent right now. Business owners struggle to find workers, leaving them in various difficult positions. They are either offering too much to attract (only to rescind them because they could not afford it) or tolerating their existing ones with bad work behavior to avoid losing them. Either way, the business is hanging on a tightrope. In this episode, we have Amanda HarNess, the founder and CEO of Business Excelerated, share her insights about the business challenges we are currently facing. She talks about the importance of having mission, vision, and culture points and then gives us a peek into her marketing plan for attracting clients. Taking us deep into her work, Amanda explains how she consults and coaches clients and creates solutions that stick. Hosted by Marla DiCarlo and Susan Frew, this show discusses the ins and outs of selling and buying businesses and building value for the future. We toss around the cliché that small business owners put tons of blood, sweat, and tears into their business. This is true. Too often, small business owners leave money on the table. They don't take advantage of negotiation because they don't know how to improve or can't determine the right way to market themselves. Don’t have a sellable company? That is the reason we’re here! Welcome to the Raincatcher podcast. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    27 min
  2. Business Valuation: Getting The Most Value Out Of Your Business With Kate McMahon

    08/27/2025

    Business Valuation: Getting The Most Value Out Of Your Business With Kate McMahon

    Selling a business is not easy for a business owner to make. After all, they have likely put a lot of time, energy, and money into building the business. However, there are times when selling the company is the best option for the owner. But how can you get the best value for your business? Business valuation is Kate McMahon's line of expertise. Kate is a Financial Analyst at Raincatcher. She is an experienced Valuation and Financial Analysis professional with extensive experience in evaluating companies, analyzing markets and databases, due diligence, resolving pricing discrepancies, and conducting valuation reports.  Today, Kate talks about her passion for helping small business owners, what attracted her to business valuation, and what value she has to offer people who want to sell or own a business. Hosted by Marla DiCarlo and Susan Frew, this show discusses the ins and outs of selling and buying businesses and building value for the future. We toss around the cliché that small business owners put tons of blood, sweat, and tears into their business. This is true. Too often, small business owners leave money on the table. They don't take advantage of negotiation because they don't know how to improve or can't determine the right way to market themselves. Don’t have a sellable company? That is the reason we’re here! Welcome to the Raincatcher podcast. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    34 min
  3. Navigating the Financial and Emotional Obstacles of Selling Your Business with Denise Logan

    08/13/2025

    Navigating the Financial and Emotional Obstacles of Selling Your Business with Denise Logan

    When talking about selling your business, the ending goal shouldn’t just be the highest price. There are personal and emotional obstacles that we need to also focus on apart from just the financial. Joining Marla DiCarlo in this episode is speaker and author Denise Logan. With a background as a lawyer and a mental health professional, and as a business owner herself, Denise offers insight on exiting a business that goes beyond just the transaction itself. There are many challenges that come with selling your business, and it’s vital to deal with them before exiting. Time is not what kills deals. What kills deals is unprocessed emotion. Tune in as Denise shares valuable wisdom and offers insights from her book, The Seller’s Journey: A Business Fable about Navigating the Emotional Obstacles to Selling Your Business.  Hosted by Marla DiCarlo and Susan Frew, this show discusses the ins and outs of selling and buying businesses and building value for the future. We toss around the cliché that small business owners put tons of blood, sweat, and tears into their business. This is true. Too often, small business owners leave money on the table. They don't take advantage of negotiation because they don't know how to improve or can't determine the right way to market themselves. Don’t have a sellable company? That is the reason we’re here! Welcome to the Raincatcher podcast. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    53 min

About

Hosted by Marla DiCarlo, this show discusses the ins and outs of selling and buying businesses and building value for the future. We toss around the cliché that small business owners put tons of blood, sweat, and tears into their businesses. This is true. Too often, small business owners leave money on the table. They don't take advantage of negotiation because they don't know how to improve or can't determine the right way to market themselves.Don’t have a sellable company? That is the reason we’re here! Welcome to the Raincatcher podcast. There's no such thing as an ugly baby, but there is such a thing as an ugly company! Creating a great business doesn’t equate to creating a sellable business. As a small business owner, you invest a significant portion of your personal life into growing your business, so when it comes time to sell your company, it can feel strange and unsettling, similar to sending your child off to college. Marla and Susan show you how to build a business you can be proud of and breaks down the steps to create a mature and sellable business.Small business is the heartbeat of America, and everyone deserves their chance at the American Dream.  At Raincatcher, Marla and Susan transform small to medium-sized businesses into built-to-sell companies. They help buyers find remarkable enterprises that establish their own legacy.Increase your awareness around the entire process of selling your business. Every week on Raincatcher, Marla and Susan have fun and informative conversations with small business owners and professionals. Hear their experiences in building value in their company to sell it. Learn from their insights and lessons from going through the process. Experience ultimate freedom and options.An accomplished business consultant with more than 30 years of professional accounting experience, Marla DiCarlo is the Co-owner and CEO of Raincatcher. Raincatcher has been named by Inc. Magazine as  #1 Business Broker, Best Workplace in 2020, and #376 on Inc. 5000 List in 2021.Born into a family of entrepreneurs, Marla’s experience spans many different facets of business, including accounting, M&A, finance and management. From 2000 to 2008, Marla worked as Director of Accounting for an M&A and investment group that specialized in the purchase, capitalization, and management of real estate and businesses in various sectors. While there, she was responsible for new business deals, investments, and financing and has worked with groups such as Credit Suisse First Boston, ISS Group, Venture West Group, and Madison Dearborn Partners. In 2009, Marla started a fractional CFO, accounting and bookkeeping company which she eventually sold to a private equity group in 2016.Marla has a Bachelor of Science in Accounting and is a member of several professional organizations. Originally from Arizona, she currently lives in Colorado with her family. Get ready to exit your business and start the next stage. Join Marla DiCarlo and learn what universal drivers are essential to make your business attractive and sellable. Only here on Raincatcher.