RankUp is a monthly SEO podcast which discusses and gives commentary on ongoing themes, topics and news in the industry. The RankUp podcast is hosted by Ben Garry and Edd Wilson, SEO experts at Impression. We’re always looking for guest speakers to take part. We like to chat with anyone. If you’re interested in being a guest, let Ben or Edd know.
RankUp #38 – The Final Sign-Off with Ben, Edd & Liv
The time has finally come for the last RankUp podcast. To wrap up the show, Ben, Edd and Liv look back on their favourite episodes, and talk about the changes in our careers that have led to this decision.
The RankUp brand may return, so keep an eye out on https://www.impression.co.uk/blog/ for everything that we're continuing to write and talk about SEO.
If you'd like to keep in touch with us, the best way is on Twitter: @BenJGarry, @EddJTW and @seoliviamae
RankUp #37 - David Finberg on UX and SEO
SEO and UX often go hand in hand – whether you're an in-house SEO working alongside a UX team, or an agency SEO trying to pitch an idea to a client, it's rare that you can make big changes without considering how it affects the site's design or usability.
To cover this topic in more depth, we interviewed David Finberg, founder and CEO of Peaks Digital. Over the past 10 years, he's seen a lot of changes in what works for SEO, including the impact of Core Web Vitals. His company also carries out A/B testing alongside their SEO work to see what impact their changes have on their users, making him the perfect person to talk to us about this topic.
If you want to hear more from David, you can find him on Twitter at @davidafinberg. Twitter is also the best place to find the rest of the RankUp team: Edd (@EddJTW), Ben (@BenJGarry) and Liv-Mae (@seoliviamae).
RankUp #36 - Dan Taylor on Indexing for Ecommerce
Ecommerce businesses and other large websites often face challenges in getting all of their content crawled and indexed by search engines. Given that index coverage is a key part of achieving good organic visibility, we wanted to bring you a conversation on how to monitor and improve indexing for your site.
Dan Taylor joined us for this conversation. Dan is the head of research and development at Salt, and brought years of technical SEO expertise to the podcast.
He talked us through why this conversation is important to have, tools for identifying and dealing with indexing issues, and tips for making sure that your solutions actually get implemented.
If you want to hear more from Dan, you can find him on Twitter at @TaylorDanRW. Twitter is also the best place to find the rest of the RankUp team: Edd (@EddJTW), Ben (@BenJGarry) and Liv-Mae (@seoliviamae).
RankUp #35 - Liv Day on Content Optimisation
Content optimisation is a key pillar of SEO that continues to evolve as search engines interact with language in increasingly interesting ways.
In this interview, we spoke to Liv Day, SEO account manager at Honeycomb Search, the SEO service from startup accelerator Twinkl Hive. Liv came into SEO from a background in linguistics and copywriting, which made her the perfect person to talk through this topic with us!
We covered topics such as finding content opportunities, understanding what kinds of changes are likely to make a difference, and addressing challenging topics where the information currently in search results is different to what your business is trying to say.
If you want to hear more from Liv, you can find her on Twitter at @oliviaday__ (with two underscores). Twitter is also the best place to find the rest of the RankUp team: Liv-Mae (@seoliviamae), Ben (@BenJGarry) and Edd (@EddJTW).
RankUp #34 - Dan Rawley on SEO for Startups
Startup SEO has all the ingredients of SEO for larger businesses, but with unique considerations that make it worth discussing as its own topic.
Where do you start when a website has no content? How do you build links when no one's ever heard of the brand? What do you say when your client asks for advice on their brand name? How do you manage expectations for results when you're starting from scratch?
Dan Rawley works with startups on a daily basis in his role leading Honeycomb Search, the SEO service from startup accelerator Twinkl Hive. He talked us through key aspects of technical SEO, content optimisation and link building for startups, but many of the tips can be applied more broadly to SMEs and new websites.
If you want to hear more from Dan, you can find him on Twitter at @danjrawley. Twitter is also the best place to find the rest of the RankUp team: Edd (@EddJTW), Ben (@BenJGarry) and Liv (@seoliviamae).
RankUp #33 - Lessons Learned & Looking Ahead
2021 was a big year for SEO. We had multiple algorithm updates, Core Web Vitals became a ranking factor, SERP layouts changed, Google messed around with title tags...the list goes on. In this episode, RankUp's regular hosts Ben Garry, Olivia-Mae Foong and Edd Wilson sat down to break down 2021 and look ahead to 2022.
But we didn't want to give you a wooly new year episode that just rehashed what you already knew from working in SEO. Instead, we focused on the practical tips that came out of last year's changes, and where you should be focusing if you want to see success in 2022.
Follow the hosts of the RankUp on podcast on Twitter, at @BenJGarry, @seoliviamae and @EddJTW.