Ready, Test, Go. — The Podcast on Software Quality and Digital Experiences

Applause

Ready, Test, Go. brought to you by Applause is the award-winning podcast for engineering, QA, product and AI leaders who want to build trustworthy digital experiences. Host David Carty interviews thought leaders across software testing, AI adoption, UX/CX and product delivery to uncover the ideas and practices shaping modern digital quality. Each episode blends practical insights and big-picture thinking on topics like AI validation, data quality, effective testing, inclusive design, accessibility and frictionless customer journeys. With past guests including Gene Kim, Michael Bolton and Sandy Pentland, the show provides insights that help teams deliver more reliable, user-centered technology.

  1. 09/30/2025

    Why Inclusive Design Matters More Than Ever (William Reuschel)

    Listen as William Reuschel, Inclusive Design Practice Lead at Applause, joins the podcast. He digs into the critical importance of inclusive design, exploring how it transcends compliance to become a significant competitive advantage and catalyst for innovation. He also discusses what differentiates companies that prioritize accessibility from those that view it solely as a legal risk, especially in light of the new EAA regulations, as well as ways to measure accessibility success. About the guest: William Reuschel has over 10 years of experience helping teams develop products that are accessible, inclusive, and a delight to their customers. He is an expert in accessibility and inclusive design and has the technical expertise to guide designers and developers to scalable and repeatable success. He holds a degree in computer science, a Web Accessibility Specialist certificate from the International Association of Accessibility Professionals, and is a Certified Scrum Master. William spent the formative years of his career with an advocacy organization working closely with assistive technology users to evaluate both the accessibility and usability of critical products and services for people with disabilities. Through this work, he developed an understanding not only of the impact of technology on an individual’s life, but also the power of technology to build a more inclusive future for everyone. William is passionate about sharing his experience and building empathy with product teams to realize his vision of a fully inclusive future. Learn more about Applause’s Accessibility Testing Solution here: https://www.applause.com/accessibility-testing/ Hosted by David Carty Produced by David Carty, Samsu Sallah and Joe Stella Graphic design by Karley Searles To contact the producers, please email us at podcasts@applause.com.

    49 min
  2. 08/13/2025

    Embracing Weird User Behavior (Gojko Adzic)

    Many product teams focus on the largest group of users, but what if the key to your product's growth lies in the hands of the “lizard users,” the small segment of users who go against the grain and interact with your system in unexpected ways? It's a truth that many successful products stumble upon success by what feels like serendipity — but it doesn't have to be random. In this episode, software delivery expert Gojko Adzic explains how to systematically observe how people are misusing or abusing a product to figure out underserved use cases and unexpected value. He shares the four steps of "Lizard Optimization" and how this technique led to a 100x growth for his own product, Narakeet, a text-to-speech video maker. About the guest: Gojko Adzic is a partner at Neuri Consulting LLP. He is an internationally recognized software delivery consultant and author of several books, including "Lizard Optimization: Unlock Product Growth by Engaging Long-Tail Users." Gojko is known for advancing Agile and testing practices in some of the world's largest companies. You can find Gojko’s book here: https://www.amazon.com/Lizard-Optimization-Product-Engaging-Long-Tail/dp/0993088171 Gojko also referenced the following material in this episode: - The PayPal origin story is from Founders at Work: https://www.amazon.com/Founders-Work-Stories-Startups-Early-ebook/dp/B009IXMK4O - Success/failure rates are from Trustworthy Online Controlled Experiments: https://www.amazon.com/Trustworthy-Online-Controlled-Experiments-Practical/dp/1108724264 - The reference for Amazon execs spending time in customer servicing is from Working Backwards: https://www.amazon.com/Working-Backwards-PB/dp/1529033845 - Connecting the loop at Eventbrite/Rachael Neumann video: https://vimeo.com/337949688 - HBR/Amy Gallo reference on retention metrics: https://hbr.org/2014/10/the-value-of-keeping-the-right-customers Hosted by David Carty Produced by David Carty, Samsu Sallah and Joe Stella Graphic design by Karley Searles To contact the producers, please email us at podcasts@applause.com.

    42 min
  3. 07/17/2025

    Building an AI-First Business (Andy Sack)

    The rapid advancement of AI is fundamentally reshaping how businesses operate and experiment, promising unprecedented productivity gains and new avenues for growth. However, for many organizations, the path to widespread, aggressive enterprise AI adoption remains fraught with challenges, from navigating technical complexities to establishing robust governance and data quality strategies. Businesses are grappling with how to integrate AI effectively while mitigating risks and ensuring a high level of digital quality. In this episode, Andy Sack, co-founder and co-CEO of Forum3 — and co-author of AI First: The Playbook for a Future-Proof Business and Brand — dives into what it means to build an AI first organization. He shares insights from his conversations with AI luminaries like Sam Altman and Bill Gates, discusses strategies for achieving early AI wins and offers guidance on balancing innovation, performance and quality in the age of AI. About the guest: Andy Sack is a seasoned entrepreneur, investor and AI transformation enthusiast with more than 25 years of experience across technology, finance and venture capital. As co-founder and co-CEO of Forum3, he helps brands navigate and leverage emerging AI technologies. Andy is also the co-author of the recently released book, AI First: The Playbook for a Future-Proof Business and Brand, which offers a guide to building AI-centric businesses. You can find Andy’s book here: https://www.amazon.com/AI-First-Playbook-Future-Proof-Business/dp/1647829658/ Hosted by David Carty Produced by David Carty, Samsu Sallah and Joe Stella Graphic design by Karley Searles To contact the producers, please email us at podcasts@applause.com.

    23 min
  4. 05/01/2025

    AI Lessons from the Nonprofit Sector (Nathan Chappell)

    Organizations across all sectors are increasingly exploring with and implementing artificial intelligence, with significant opportunities and complex challenges abound. How should organizations deal with the concerning ethical considerations and the potential for unintended consequences? How can they minimize risk and help ensure that AI systems are developed and deployed responsibly? In this episode, we speak with Nathan Chappell, Senior Vice President of DonorSearch AI and founder of Fundraising AI. A leading voice in the application of artificial intelligence for social good, Nathan shares his expert perspective on how nonprofit organizations are navigating the AI landscape with a strong emphasis on ethical practices. He discusses the distinctions between AI usage in for-profit and nonprofit contexts, the vital need for widespread AI literacy and concrete steps organizations can take to cultivate trustworthy and beneficial AI solutions. About the guest: Nathan is the Senior Vice President of DonorSearch AI, where he leads enterprise AI strategies for some of the nation’s most innovative nonprofit organizations. Nathan is the founder of Fundraising.AI, a 6,000-plus member collaborative dedicated to advancing responsible and ethical AI use in fundraising. With over 20 years of nonprofit leadership experience, he has spearheaded multi-billion-dollar campaigns and now focuses on helping mission-driven organizations scale impact through responsible technology. Nathan is also a prolific author and public speaker. He co-authored The Generosity Crisis and Nonprofit AI, and was the first to deliver a TEDx talk on AI and the future of generosity. You can find Nathan’s latest book here: https://www.amazon.com/Nonprofit-Comprehensive-Implementing-Artificial-Intelligence/dp/139431664X/ Hosted by David Carty Produced by David Carty, Samsu Sallah and Joe Stella Graphic design by Karley Searles To contact the producers, please email us at podcasts@applause.com.

    40 min

Ratings & Reviews

5
out of 5
4 Ratings

About

Ready, Test, Go. brought to you by Applause is the award-winning podcast for engineering, QA, product and AI leaders who want to build trustworthy digital experiences. Host David Carty interviews thought leaders across software testing, AI adoption, UX/CX and product delivery to uncover the ideas and practices shaping modern digital quality. Each episode blends practical insights and big-picture thinking on topics like AI validation, data quality, effective testing, inclusive design, accessibility and frictionless customer journeys. With past guests including Gene Kim, Michael Bolton and Sandy Pentland, the show provides insights that help teams deliver more reliable, user-centered technology.