Real Estate Re-Defined

Will Grimes and Eli Schmidt
  • 4.8 (82)
  • BUSINESS
  • UPDATED WEEKLY

Real Estate Re-Defined is the podcast where we cut through the noise and show you what it really takes to win in real estate today. Hosted by Eli Schmidt and Will Grimes — a Marine Corps veteran who brings a no-BS leadership approach — we share the strategies, systems, and mindset shifts that have helped us and countless other agents grow real, sustainable businesses. This isn’t about cold calling scripts or outdated tactics. We’re talking modern branding, social media, YouTube, automation, and the tools that actually get you in more conversations and help you close more deals. On top of that

  1. 11/04/2025

    TRT, Peptides & Performance: The New Playbook for Health-Minded Entrepreneurs

    In this episode of Real Estate Re-Defined, we unpack the emerging performance strategies that are helping high-performing realtors, entrepreneurs, and busy professionals operate at their physical and mental best. From testosterone replacement therapy (TRT) and peptides to supplements, nutrition, sleep, and discipline, this is a deep dive into the tools and habits that support sustained energy, focus, and resilience. This isn’t about aesthetics. It’s about showing up fully in your business, your relationships, and your responsibilities. If you’re feeling off your game, stuck in cycles of burnout, or just ready to level up how you feel and perform, this episode breaks down what’s working—and what to consider. What we cover: Why hormone health impacts performance, productivity, and mood How peptides are changing the game for recovery, fat loss, and focus The power of blood work and what it reveals about energy, inflammation, and longevity Strategies for managing stress, sleep, and late-night cravings How physical optimization directly improves business execution This is the real conversation most entrepreneurs aren’t having. Health is the foundation of performance, and if you’re serious about building something meaningful, it starts with becoming the most capable version of yourself.

    51 min

  2. 10/28/2025

    YouTube Strategy for Real Estate Agents | How We Built a Multi-Million Dollar Real Estate Brand with YouTube

    In this episode of Real Estate Redefined, Will Grimes and Eli Schmidt break down exactly how they’ve built a multi-million-dollar real estate business through YouTube — without cold calling, paid leads, or chasing Zillow referrals. They share how long-form, authentic video content has transformed their client base, lifestyle, and brand into something that compounds year after year. From why authenticity beats algorithm tricks to how evergreen videos can keep generating leads for years, this episode is a masterclass for any agent ready to go all-in on YouTube. 👉 Learn the formula behind creating searchable content, how to build trust with your audience before ever meeting them, and why brand-driven inbound leads are the ultimate quality-of-life upgrade for your real estate business.

    50 min

  3. 08/25/2025

    How We’re Re-defining Real Estate in the Age of YouTube & AI

    In this episode, we dive into how the real estate industry is evolving—and how agents can stay ahead by embracing modern tools. We share why we rebranded the podcast to Real Estate Redefined, what it means to align your brand with your business, and how we’re leveraging platforms like YouTube and AI to create more opportunities for clients and agents alike. We also introduce our new nationwide team, Sphere, designed to help agents grow their own brands while plugging into proven systems, processes, and YouTube strategies. From building authentic connections and delivering value online to structuring smarter teams and leading with emotional intelligence, we break down the strategies that are reshaping how real estate is done today. Whether you’re a new agent or a seasoned pro, this conversation will give you a fresh perspective on where the industry is headed—and how you can redefine your own path in real estate.

    57 min

  4. 07/02/2025

    Gene Volpe on AI, Real Estate, and Building a Business That Lasts

    In this episode of Re-Define, Will and Eli catch up with marketing pro Gene Volpe for a real, unfiltered conversation about how the business landscape has shifted post-COVID. Gene talks about why the pandemic forced him to double down on essentials, how AI is changing the game (but not replacing real strategy), and why most people still don’t understand how to use it. They break down what it takes to actually scale, what’s working in marketing today, and how Roof Max became a high-margin, low-maintenance business opportunity worth watching. 03:10 – Catching Up With Gene Vulpe A friendship forged in marketing and past episodes. 06:45 – COVID's Business Impact: The Silver Lining How the pandemic unexpectedly boosted Gene’s business and changed his focus. 14:20 – Real Estate Shut Down: PA vs. CO State-by-state chaos and the essential vs. non-essential debate. 21:00 – Post-COVID Mindset & Psychological Impact on Kids Gene opens up about family life during lockdown. 27:40 – Real Estate, Interest Rates & Artificial Inflation How rates and demand changed the game—and fooled some agents. 33:30 – Zoom Culture & The Remote Revolution Less windshield time, more productivity—and why Zoom dominates. 36:20 – The AI Explosion: Tools vs. Talk Gene breaks down how to actually use AI, not just talk about it. 44:05 – Real Estate + AI: The Human Advantage How Eli and Will are using AI to better serve clients without losing the human element. 51:30 – AI Prompting: Garbage In, Garbage Out Why quality questions matter more than ever with AI. 57:00 – AI in Real Estate Systems & Marketing Detailed look at embedding AI into CRMs, calls, emails, and campaigns. 1:04:00 – Trades Are the Future: A Message to Young Entrepreneurs Why HVAC and plumbing might just be the next tech wave. 1:09:10 – Roof Max: A Real Solution for Real Estate Gene explains his roof rejuvenation business and how it helps homeowners and agents. 1:19:45 – Real Estate Deals, Inspections, and the Roof Fix Gap How Roof Max fits into real-world deal-making and client satisfaction. 1:25:30 – 2025 Goals & the AI Marketing Overhaul Gene’s focus on AI, rebranding his agency, and making real passive income. 1:30:10 – Phillies, Football, and the “Brotherly Shove” Sports trash talk, Bryce Harper’s tears, and the love/hate with Philly fans. 1:37:00 – Where to Find Gene + Final Thoughts Gene shares how to connect and what’s next for him in business and life.

    56 min

  5. 05/21/2025

    If You Sh*t Your Pants, Don’t Sit in It

    In this episode, Will and Eli open up about what it’s really like to navigate major transitions — in business, in life, and within yourself. They dig into what it means to stay grounded when things feel chaotic, and why emotional awareness isn’t just a buzzword — it’s survival. From lessons learned in the Marine Corps to real conversations about leadership, friendship, and family, this one’s packed with perspective. The guys get honest about carrying stress, leaning on your circle, and communicating through the messy parts of growth. There's humor (yes, including a surprisingly deep analogy about shitting your pants), but also a lot of wisdom about how to show up better — for yourself and for others. If you’ve been feeling stretched, distracted, or just trying to keep it together — this episode hits home. ⏱️ Episode Chapters [00:00] Opening Banter & Catching Up [04:00] Navigating Life Transitions with Grace [08:00] Emotional Check-ins and Leadership Growth [13:00] Brotherhood, Loyalty & the Power of Conversations [17:00] The Role of Self-Awareness in Decision Making [22:00] From the Marine Corps to Mindfulness [28:00] Communicating Expectations in Business & Marriage [31:00] Self-Regulation and Building a Healthy Circle [35:00] Humor, Healing & Dirty Pants Metaphors [38:00] Final Thoughts: Redefining What Matters

    32 min

  6. 05/13/2025

    How LPT Became the Fastest Growing Brokerage—and What Aperture Means for Luxury Real Estate w/ Michael Valdez

    In this episode, we sit down with Michael Valdez, CEO of LPT International, to talk about the explosive growth of the fastest growing real estate brokerage in the world. Michael shares the story of his own journey—from his early days in finance to leading global expansion for one of the largest brokerages in the world, and now steering the ship at LPT. We explore what makes LPT’s model so attractive to agents, how they’re scaling internationally, and what the launch of Aperture, their new luxury brand, means for the high-end real estate market. If you're serious about where the industry is going, this is one you don’t want to miss.

    1h 11m

  7. 05/07/2025

    Why we moved to LPT and Aperture

    In this episode, we break down why we made the move—one of us to LPT, the other to Aperture—and why we think it’s the best move for agents right now. We talk honestly about what wasn’t working at EXP, what LPT and Aperture are doing differently, and why leadership—not comp plans—is what actually matters most. We dive into everything from luxury branding, revenue share models, and marketing tech. We also talk about the kind of support agents actually need—and why most brokerages just aren’t providing it. If you're an agent who's been wondering whether to make a change, this episode’s for you. ⏱️ Chapter Timestamps 00:00 – Water company shoutout & intro banter 03:10 – Making the move: Who joined what brokerage 07:00 – The real difference between LPT & Aperture 10:40 – Revenue share meets luxury? Finally. 13:30 – Why leadership is non-negotiable 19:45 – The EXP struggle: Cool platform, no real support 25:00 – Real talk about marketing support for listings 32:00 – Flat-fee vs rev share models – pick what fits you 39:00 – “We’re not for everyone” – stop saying that 46:00 – Robert Palmer & why ownership matters 54:30 – The gatekeeper problem in EXP 1:03:00 – Integrity, trust, and putting agents first 1:09:00 – What’s next for Legit Agents and final thoughts Takeaways Leadership trumps comp plans. Every. Time. LPT gives agents options that don’t exist anywhere else. Aperture finally gives luxury agents a place to grow AND earn rev share. If you’re still doing everything yourself at your brokerage… why? Stop holding on to what’s familiar if it’s no longer serving you.

    43 min

  8. 04/28/2025

    Real Estate Reimagined: Inside-Out Growth for 2025 w/ JT Fore Pt. 2

    Aperture Pt. 2

    36 min
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4.8
out of 5
82 Ratings

About

Real Estate Re-Defined is the podcast where we cut through the noise and show you what it really takes to win in real estate today. Hosted by Eli Schmidt and Will Grimes — a Marine Corps veteran who brings a no-BS leadership approach — we share the strategies, systems, and mindset shifts that have helped us and countless other agents grow real, sustainable businesses. This isn’t about cold calling scripts or outdated tactics. We’re talking modern branding, social media, YouTube, automation, and the tools that actually get you in more conversations and help you close more deals. On top of that

Information

  • Creator
    Will Grimes and Eli Schmidt
  • Years Active
    2019 - 2025
  • Episodes
    205
  • Rating
    Explicit
  • Copyright
    © Will Grimes and Eli Schmidt
  • Show Website
    Real Estate Re-Defined