This isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done.
Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back.
Becoming an Advocate for Your Audience
Keeping up with emails, Slack notifications, texts, etc. is overwhelming. That's why it's so important to be an advocate for your audience so you can provide them with the content they truly need.
In this episode, we chat with Jay Kern, Senior Communications Manager at Roche. Jay is an innovative communications professional with more than 20 years of experience. Prior to his current role, Jay held marketing leadership roles at John Wiley and Sons.
We're talking about treating internal communications like a nurture track, how to solicit feedback from employees, how to meet your audience where they're at, and so much more.
Finding a Work-life Balance as a Founder, CEO, and Mom
What works for you may not work for everyone else. And guess what? That's okay. Setting up boundaries, especially as marketers, is the key in maintaining a work-life balance.
In this episode, we chat with Amanda Goetz, Founder and CEO of House of Wise. Amanda has 15 years of marketing experience overseeing brand and product marketing at various organizations. She's previously worked at Teal, The Knot, and founded a technology startup intended for the wedding industry.
We're chatting about how being a marketing leader prepared Amanda for the CEO role, shifting one's mindset beyond the 9-5, tips on personal branding, and so much more.
House of Wise: http://houseofwise.co/
Listeners can use code REALMARKETERS for 20% off their House of Wise order
Defining the Modern Day Marketer
If you're focused on creating thoughtful experiences, not concerned about volume gain, and are results-driven, then you may just be the embodiment of the modern day marketer.
In this episode, we're chatting with Brett McGrath, Vice President of Marketing at The Juice. Brett has spent the past 12 years in the B2B SaaS industry in various marketing functions and leadership roles. Brett believes the content marketing function is the catalyst for change in B2B marketing and spends his days learning from other marketers on the 3C (Curating Content Creators) Podcast. In addition to his current role, Brett's evenings consist of creating content in the sports cards industry with his show Stacking Slabs.
We're talking about what defines a modern day marketer, why marketers should be invested in the long game, why marketers don't need to track every dollar, and so much more.
The Juice: https://www.thejuicehq.com/
Rebranding Isn't a Silver Bullet
There's a time and a place for a rebrand. But changing the organization's logo isn't the silver bullet we think it is.
In this episode, we're welcoming back Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life.
We're talking about why logos aren't exactly a rebrand, examples of good rebrands (and ones that missed the mark), how to determine when you should rebrand, and so much more.
Practicing Ruthless Prioritization
A lot of us talk about wanting to narrow down our to-do list. But actually implementing it? That's another story...until now.
In this episode, we chat with Jon Falker, Director of Marketing for Prime Data Centers. Jon brings over a decade of B2B and B2C marketing leadership to Prime, from small SaaS startups to Fortune 100 tech bellwethers like Intel. As a serial marketing team of one, Jon has experience leading all aspects of marketing, including branding, messaging, strategic positioning, profitable revenue growth, customer feedback, CRO, PR, SEO, and much more.
We're talking about how to actually start prioritizing your workload, how to justify getting more resources, what makes a good boss, and so much more.
Prime Data Centers - http://www.primedatacenters.com
Pulling Back the Curtain on a Rebrand
It can be tough to decide when your organization should go through a rebran. That's why we're pulling back the curtain on a huge rebrand during this week's episode.
In this episode, we chat with Mary Catharine Grau, Vice President of Brand and Communications at Resultant. In her current role, Mary Catharine leads a team of marketers, writers, designers, and brand strategists to craft and share stories with the world about Resultant's people, work, and mission. Mary Catharine started at Resultant in 2014 and was previously at organizations including Well Done Marketing and Harrison College.
We're talking about what questions to ask stakeholders before a rebrand, the story behind an organization's name change, what happened on launch day, and so much more.
Resultant - https://resultant.com
Stephanie, host of the REAL MARKETERS podcast, highlights all aspects of digital marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Practitioners, Not Thinkers
Thank you, thank you, thank you for bringing on marketers who are actually doing the work, in the dirt, and making progress. I’m weary of the public speakers and the thought leaders who haven’t had the challenges that we have in the trenches!
Great marketing podcast!
This is a great podcast for marketers or anyone who wants to learn more about marketing. Each episode is very interesting and offers actionable marketing advice!