This isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done.
Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back.
Why You Need to Double Down on Brand Marketing
Brand marketing: We all know the importance of brand, but why is it the first area of marketing that seems to get cut when there needs to be a budget reduction? After all, brand is what really pays out in the long run.
In this episode, we chat with Elisa Padilla, former Senior Vice President of Creative Strategy and Partnership Marketing at Roc Nation. She has more than 25 years of marketing leadership experience at brands such as the Miami Marlins, The Howard Hughes Corporation, Apple, Brooklyn Sports & Entertainment, and more.
We’re talking about why every marketer needs to invest more in their brand, how consumer expectations have changed since COVID-19, great examples of customer marketing and retention efforts, and so much more.
How to Generate 90+ Posts in a Month from Guest Bloggers
There's only so much content a team can produce. So how can you drive more organic traffic through content with limited resources? Enter: guest blogging. In this episode, we chat with Rebecca Reynoso, Guest Post Program Manager at G2. She has more than five years of content marketing experience. She’s driven a steady track of 550,000 website sessions with 80 percent of traffic from organic. We’re talking about the value of a guest blog program, how to get writers to participate in your guest blog program, the importance of consistency in content marketing efforts, the best times to publish your content, and so much more.
Making the Most of the Early Years in Your Career
What do start-ups and the early days in your career both have in common? They both can feel like building a plane while in flight. In this episode, we chat with Sara Pion, Brand Content Manager at Alyce where she helps develop Alyce’s content strategy. Previously she was at Drift where she held roles in growth marketing, conversational marketing, and customer advocacy. We’re talking about why startups are similar to building a plane in the middle of a flight, why you must know everything about your product, the value of listening to sales calls, when it’s time to move on to your next adventure, and so much more.
Stop the Sh*tty Marketing
Marketing isn’t about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we’ve used in the past don't work anymore. It’s about passionaley believing in your company’s message and getting others to believe in it too. In this episode, we chat with Justin Keller, Vice President of Marketing at Terminus. He has more than 15 years of marketing experience and previously held marketing leadership roles at Sigstr, Whil Concepts, Jazz.co, Visage, and ChaCha Search. We’re talking about why focusing on leads drives the wrong behavior for marketers, how to think about brand marketing, why s****y marketing needs to stop, and so much more.
International Marketing Requires More Than Just Translating Content
Marketing and wine. Talk about two of my favorite subjects...in the same podcast episode. But we’re not just talking about any type of marketing, we’re talking about international marketing and why it’s foolish for marketers to assume what works in one country will work in another. In this episode, we chat with international marketing expert, Katarina Hakansson. She has more than 15 years of international marketing experience and previously worked at Taxback International, Design Council, University of Westminster, HBK Consulting, South Thames College, London College Wimbledon, and more. We’re talking about the definition of international marketing, why so many companies don’t really get what it means to market internationally, how you can gain experience in the subject, the importance of cultural differences, and so much more.
Driving Innovation and Establishing an Internal Influencer Program
Spoiler alert: influencers are not only found on TikTok or Instagram. Some of the best influencers for your brand are actually employees. In this episode, we chat with Laura Rose, Global Marketing Director at STANLEY Security. She has more than 10 years of marketing experience and previously worked at Koorsen Fire and Security, Target 20 CRM, The Bottom Line, and digitalKnowledge. We’re talking about how to create an exceptional brand experience, benefits of creating an internal influencer program, getting the sales team onboard with social selling, importance of celebrating even the small wins, and so much more.
Customer ReviewsSee All
Practitioners, Not Thinkers
Thank you, thank you, thank you for bringing on marketers who are actually doing the work, in the dirt, and making progress. I’m weary of the public speakers and the thought leaders who haven’t had the challenges that we have in the trenches!
Great marketing podcast!
This is a great podcast for marketers or anyone who wants to learn more about marketing. Each episode is very interesting and offers actionable marketing advice!
Your New Favorite Marketing Podcast
REAL MARKETERS has quickly turned into one of my favorite podcasts for marketers. Stephanie Cox and her guests bring a fresh perspective to the world of marketing. The show is honest, insightful, and will leave you with actionable takeaways you can implement into your own strategy.