This isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done.
Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back.
Outsource the Bottom 10% of Your Job
Real talk: there are things all of us do that just aren't worth our time...which is why you should outsource the bottom 10 percent of your job. In this episode, we chat with Andy Jolls, CMO at FastSpring and Advisor at CloudZero and Mission. He has more than 20 years of marketing experience and previously held marketing leadership roles at Mission, Research Now SSI, Instantly, Inc., Digital Post Mail, Cooking.com, and more. We’re talking about the importance of modeling in marketing, why everyone should outsource the bottom 10 percent of their job, the value of listening to sales calls, and so much more.
Setting Realistic Expectations for SEO
As marketers, we all want instant gratification. But how do you balance that with SEO? Short answer: dedication, time, and strategy. In this episode, we chat with Devin Pickell, Growth Marketer at Nextiva. He has more than five years of marketing experience and previously held roles at G2, Sphere Software, Jerry Thomas Public Relations, and Around Media Group. We’re talking about why you should invest in SEO today, balancing the need for instant gratification and the long-term play of SEO, link building, and so much more.
Creativity vs. Speed-to-Market
Creativity and speed-to-market - how do you balance the two? In this episode, we chat with Lisa Vielee, President at Well Done Marketing. She has more than 20 years of marketing and communications experience and previously worked at Gracie Communications, Office of the Governor of Indiana, Hetrick Communications, The Children’s Museum of Indianapolis, and more. We’re talking about balancing creativity and the need for instant gratification, responsive marketing, helping brands navigate a pandemic, how to manage up, and so much more.
Getting It Done as a Marketing Team of One
Hot take: you haven't really lived as a marketer until you've been on a marketing team of one. In this episode, we chat with Anna Schott, Director of Marketing at EcSell Institute. She has nearly 10 years of marketing experience and is known for promoting a 3.7 million viewed TEDx Talk and book. We’re talking about how she transitioned from list buying to creating an inbound machine, the pros and cons of being a marketing army of one, determining when to outsource, and so much more.
Why You Need to Double Down on Brand Marketing
Brand marketing: We all know the importance of brand, but why is it the first area of marketing that seems to get cut when there needs to be a budget reduction? After all, brand is what really pays out in the long run.
In this episode, we chat with Elisa Padilla, former Senior Vice President of Creative Strategy and Partnership Marketing at Roc Nation. She has more than 25 years of marketing leadership experience at brands such as the Miami Marlins, The Howard Hughes Corporation, Apple, Brooklyn Sports & Entertainment, and more.
We’re talking about why every marketer needs to invest more in their brand, how consumer expectations have changed since COVID-19, great examples of customer marketing and retention efforts, and so much more.
How to Generate 90+ Posts in a Month from Guest Bloggers
There's only so much content a team can produce. So how can you drive more organic traffic through content with limited resources? Enter: guest blogging. In this episode, we chat with Rebecca Reynoso, Guest Post Program Manager at G2. She has more than five years of content marketing experience. She’s driven a steady track of 550,000 website sessions with 80 percent of traffic from organic. We’re talking about the value of a guest blog program, how to get writers to participate in your guest blog program, the importance of consistency in content marketing efforts, the best times to publish your content, and so much more.
Customer ReviewsSee All
Practitioners, Not Thinkers
Thank you, thank you, thank you for bringing on marketers who are actually doing the work, in the dirt, and making progress. I’m weary of the public speakers and the thought leaders who haven’t had the challenges that we have in the trenches!
Great marketing podcast!
This is a great podcast for marketers or anyone who wants to learn more about marketing. Each episode is very interesting and offers actionable marketing advice!
Your New Favorite Marketing Podcast
REAL MARKETERS has quickly turned into one of my favorite podcasts for marketers. Stephanie Cox and her guests bring a fresh perspective to the world of marketing. The show is honest, insightful, and will leave you with actionable takeaways you can implement into your own strategy.