Real Talk (and a Slice of Cake) with Business Besties Emma & Leanne

Emma Hine & Leanne Lorains
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No fluff. No jargon. Just straight-talking advice, smart strategies…and the right amount of mischief from your favourite business besties, Emma & Leanne. Ready for some real talk about the highs and lows of starting and growing a business? Whether you’re turning a hobby into a hustle, starting from scratch, or struggling to find structure, you’re in the right place. This is for you if you are done Googling, tired of overthinking, and ready to actually get stuff done. Emma & Leanne have a shared love of honesty over hype, and absolutely no time for fluff.  Between them they have built four thriving businesses, over six decades (gulp) and now they’re serving up the real talk (and cake) to help you do the same. Each episode is short and sharp, packed with honest conversations, practical tips, and plenty of laughs…because building a business doesn’t have to be boring or complicated. We keep it real. We keep it simple. We keep it moving.

集數

  1. 10月7日

    E16: WTF is a Lead Magnet (and Why Do You Need One)?

    In this fun and refreshingly honest episode, Leanne and Emma unpack the term “lead magnet’  What it actually means and why it’s a crucial part of growing your business. They reflect on how baffling the phrase can be at first (yep, even with decades of business experience) and break it down in simple terms. You’ll learn why your email list is your most powerful asset and how a well-crafted lead magnet can help you build trust, provide real value, and guide your audience toward becoming paying clients Key Takeaways: A lead magnet is a free resource that provides value in exchange for someone joining your email list. Email lists are gold: You own your email list, unlike social media platforms where reach is unpredictable. Not all lead magnets are created equal…some are too basic to be useful, others are so complex they overwhelm. The sweet spot? A quick win that helps your ideal client take one small step closer to a bigger transformation. Examples of lead magnets: Discount codes, free templates, guides, checklists, or mini-trainings…anything helpful and relevant. It’s not just about collecting emails: It’s about starting a relationship that could lead to future sales. A lead magnet is the first step in your sales funnel, the journey that leads people from curious to customer.Actions & Reflections for Listeners: If you don’t have a lead magnet…create one. Make it simple, valuable, and aligned with what you eventually want to sell. Focus on solving one small problem. What’s a quick win you can give your ideal client? Don’t overthink it. It doesn’t need to be perfect, it just needs to help. Bring your ideas to life! If you're stuck, join Emma & Leanne’s free “Don’t Ask Google, Ask Us” sessions (details in the show notes). Audit your existing lead magnets (if you’ve already got some). Are they valuable? Are they aligned with your paid offers?🔗 Links & Resources: 💥 The £99 (or Less) Offer Idea Generator Prompt Plug this prompt into ChatGPT and get 5 low-ticket offer ideas your audience will actually want to buy. https://info.simplifybusinesssuccess.com/free-01 Want support building your business without the overwhelm?Check out our Business Builder here: https://info.simplifybusinesssuccess.com/free-02 ☎️ Join our free bi-weekly 'don't ask google, ask us' call where we can help you first hand move the needle in your business. https://info.simplifybusinesssuccess.com/dagau-425226 📱 Connect with us on Socials: https://www.instagram.com/simplify.business.success https://www.facebook.com/simplifybusinesssuccess https://www.linkedin.com/company/simplify-business-success/ 🎥 Subscribe to our YouTube Channel: https://www.youtube.com/@SimplifyBusinessSuccess Final Thought: Hit Follow now and join us each week for the strategies,...

    11 分鐘

  2. 9月23日

    E15: Do You Have a Business, a Hobby, or Just a Side Hustle?

    In this real and relatable conversation, Emma and Leanne dive into an important mindset question that many self-employed people wrestle with: "Am I running a business, or do I just have a hobby or side hustle?" They unpack what truly defines a business, why mindset matters more than your current income, and how seeing yourself as a business owner can shift everything. Whether you’re making five pence or five million, if you're working for yourself…you have a business. Key Takeaways: If you're self-employed, you have a business, regardless of how much you're currently earning. Mindset matters: Calling it a “side hustle” can unintentionally limit your growth. Thinking of yourself as a business owner helps you show up differently. Clarity is key: Many people never ask themselves, “What do I actually want from this?” Knowing your goals is essential for sustainable growth. Network marketers, freelancers, and hobbyists…if you’re earning money and it’s within your control, it’s a business. Beware the "expensive hobby" trap. If you're constantly spending and not thinking about profit, it's time to re-evaluate. How you introduce yourself says a lot: Are you calling yourself self-employed, a founder, a freelancer, or a business owner? That language reflects and reinforces your mindset.Actions & Reflections for Listeners: Reflect on how you define what you do: Is it a business, hobby, or side hustle in your mind and why? Audit your mindset: Are you holding yourself back by not owning the title “business owner”? Ask yourself the big question: Where do I want this to be in 1, 2, or 5 years? Track your numbers: Are you making money, or just spending? Start treating your business like a business. Pay attention to how you introduce yourself: Try using “I run my own business” and notice how that shifts the conversation and your confidence.🔗 Links & Resources: 💥 The £99 (or Less) Offer Idea Generator Prompt Plug this prompt into ChatGPT and get 5 low-ticket offer ideas your audience will actually want to buy. https://info.simplifybusinesssuccess.com/free-01 Want support building your business without the overwhelm?Check out our Business Builder here: https://info.simplifybusinesssuccess.com/free-02 ☎️ Join our free bi-weekly 'don't ask google, ask us' call where we can help you first hand move the needle in your business. https://info.simplifybusinesssuccess.com/dagau-425226 📱 Connect with us on Socials: https://www.instagram.com/simplify.business.success https://www.facebook.com/simplifybusinesssuccess https://www.linkedin.com/company/simplify-business-success/ 🎥 Subscribe to our YouTube Channel: https://www.youtube.com/@SimplifyBusinessSuccess Final Thought: Hit Follow now and join us each week for the strategies,...

    13 分鐘

  3. 9月9日

    E14: ChatGPT Made Me Do It

    ChatGPT Made Me Do It The honest truth about AI, content, and keeping your voice in business Emma wasn’t thrilled when Leanne first suggested building a lead magnet using ChatGPT (understatement of the year, really). But spoiler alert — she came around. In this episode, we’re getting honest about AI: the good, the bad, and the very robotic. We’re talking about how to use tools like ChatGPT without sounding like a walking algorithm, and why your unique voice is still the most powerful asset in your business. 🔍 What we cover: Why we launched an AI-powered lead magnet (even with Emma’s sulky face involved)How ChatGPT can boost your productivity without replacing your brainWhy copying and pasting is a one-way ticket to blending inThe difference between using AI as a tool vs letting it take overAnd the little mistakes that prove we’re still writing our own stuff (typos and all)Whether you’ve avoided AI completely or you’re secretly hooked on it, this episode will help you find the sweet spot between smart systems and staying you. 🔗 Links & Resources: 💥 The £99 (or Less) Offer Idea Generator Prompt Plug this prompt into ChatGPT and get 5 low-ticket offer ideas your audience will actually want to buy. https://info.simplifybusinesssuccess.com/free-01 Want support building your business without the overwhelm?Check out our Business Builder here: https://info.simplifybusinesssuccess.com/free-02 ☎️ Join our free bi-weekly 'don't ask google, ask us' call where we can help you first hand move the needle in your business. https://info.simplifybusinesssuccess.com/dagau-425226 📱 Connect with us on Socials: https://www.instagram.com/simplify.business.success https://www.facebook.com/simplifybusinesssuccess https://www.linkedin.com/company/simplify-business-success/ 🎥 Subscribe to our YouTube Channel: https://www.youtube.com/@SimplifyBusinessSuccess Final Thought: Hit Follow now and join us each week for the strategies,...

    11 分鐘

  4. 8月26日

    E13: Quick & Dirty: How to Make £1,000 from a Low-Ticket Offer (Yes, Even If Maths Isn’t Your Thing)

    If we gave you £1,000 right now, what would you spend it on? A holiday?  Well... what if you could make that £1,000 instead? In this episode, Emma and Leanne break down the girl maths behind turning a simple, low-ticket offer into real money - no overthinking, no overcomplicating, and absolutely no 100-page PDFs required. Inside this episode: What £10 and £100 offers actually look likeThe “quick & dirty” mindset shift (that somehow stuck)One problem. One solution. That’s all your offer needs.Why ChatGPT might just be your new business bestieAnd the free prompt that does all the hard work for youWhether you’ve got a product-based business, a service, or you're not even sure what you’re selling yet - this one will get you thinking, laughing, and most importantly… TAKING ACTION. 🔗 Links & Resources: 💥 The £99 (or Less) Offer Idea Generator Prompt Plug this prompt into ChatGPT and get 5 low-ticket offer ideas your audience will actually want to buy. https://info.simplifybusinesssuccess.com/free-01 Want support building your business without the overwhelm?Check out our Business Builder here: https://info.simplifybusinesssuccess.com/free-02 ☎️ Join our free bi-weekly 'don't ask google, ask us' call where we can help you first hand move the needle in your business. https://info.simplifybusinesssuccess.com/dagau-425226 📱 Connect with us on Socials: https://www.instagram.com/simplify.business.success https://www.facebook.com/simplifybusinesssuccess https://www.linkedin.com/company/simplify-business-success/ 🎥 Subscribe to our YouTube Channel: https://www.youtube.com/@SimplifyBusinessSuccess Final Thought: Hit Follow now and join us each week for the strategies,...

    11 分鐘
  • 共 4 集

簡介

No fluff. No jargon. Just straight-talking advice, smart strategies…and the right amount of mischief from your favourite business besties, Emma & Leanne. Ready for some real talk about the highs and lows of starting and growing a business? Whether you’re turning a hobby into a hustle, starting from scratch, or struggling to find structure, you’re in the right place. This is for you if you are done Googling, tired of overthinking, and ready to actually get stuff done. Emma & Leanne have a shared love of honesty over hype, and absolutely no time for fluff.  Between them they have built four thriving businesses, over six decades (gulp) and now they’re serving up the real talk (and cake) to help you do the same. Each episode is short and sharp, packed with honest conversations, practical tips, and plenty of laughs…because building a business doesn’t have to be boring or complicated. We keep it real. We keep it simple. We keep it moving.

資訊

  • 創作者
    Emma Hine & Leanne Lorains
  • 活躍年代
    2025年
  • 集數
    4
  • 年齡分級
    兒少適宜
  • 版權
    © 2025 Simplify Business Success