10 episodes

Real Talk, No Fluff is a small business marketing podcast where two seasoned digital marketers come together to share practical, realistic, and straight-forward advice with small business owners eager to understand the Whats, Whys, and Hows of establishing and growing their online presence through digital marketing.

Real Talk, No Fluff Real Talk, No Fluff

    • Business
    • 5.0 • 2 Ratings

Real Talk, No Fluff is a small business marketing podcast where two seasoned digital marketers come together to share practical, realistic, and straight-forward advice with small business owners eager to understand the Whats, Whys, and Hows of establishing and growing their online presence through digital marketing.

    Marketing Funnel Basics

    Marketing Funnel Basics

    In this episode, we're going to dive deep into the world of marketing funnels, uncovering strategies and insights to help your small business thrive. We're also welcoming a special guest, funnel expert Michelle LaRue of SonjaBlue Digital Marketing.

    • 36 min
    Cold and Warm Audience Targeting for Social Media Advertising

    Cold and Warm Audience Targeting for Social Media Advertising

    You've set your sights on Facebook, Instagram, or maybe even LinkedIn or Pinterest for your business ads. Here's the game changer: it's not about where your ads appear but who sees them. I'm talking about unlocking the power of targeting. In this episode, we unravel the art of targeting, breaking it into two segments: cold and warm audiences.

    • 18 min
    Getting to Know GA4, the Latest Version of Google Analytics

    Getting to Know GA4, the Latest Version of Google Analytics

    In this episode, we're discussing the elephant in the room. That's right, folks - we're talking about GA4! We'll cover the differences between Universal Analytics and GA4, and how you can work around them to effectively track your marketing and advertising efforts.

    • 15 min
    Websites & Landing Pages: What’s the Difference?

    Websites & Landing Pages: What’s the Difference?

    Imagine that you are sitting in a meeting with your boss or client, discussing details of a campaign that you wish to launch. That's when your boss or potential client turns to you and asks, "Can you create a landing page for this?" What is your answer? Yes? No? Do you know what should go on a landing page (or NOT go on a landing page?)? In this episode, we're going to discuss all the details of what makes a website, what makes a landing page, and what the differences are between each one.

    • 16 min
    Facebook Ads 101

    Facebook Ads 101

    In this episode, we're going to talk about Facebook ads. Why Facebook? Because as of 2023, Facebook has about 244 million users. That's 72% of the US population, so let's see how we can take advantage of it.

    • 34 min
    Why & How to Use Customer Reviews in your Marketing

    Why & How to Use Customer Reviews in your Marketing

    According to statistics, up to 93% of consumers have made buying decisions based on reviews, and 90% of those surveyed said customer reviews were a factor in their buying decision. In this episode, we're going to talk about the how and why of using customer reviews in your marketing.

    • 17 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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