RealTrending

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

  1. Inside the Playbook: Brandon Wells on culture, AI and growing an independent brokerage

    -2 H

    Inside the Playbook: Brandon Wells on culture, AI and growing an independent brokerage

    On this episode of the RealTrending Podcast, host Tracey Velt sits down with Brandon Wells to talk about leadership, brokerage culture and how independent firms can compete in a rapidly consolidating real estate industry. Wells reflects on stepping into the CEO role at The Group Real Estate, a Northern Colorado brokerage founded in 1976, and explains that the company’s long-term success comes down to a simple principle: invest in the brokers. Through training, education and the brokerage’s connection to the Ninja Selling philosophy, Wells says the firm has built a culture focused on productivity, collaboration and shared success. As an employee-owned brokerage, that culture is reinforced by a sense of ownership among agents. Instead of competing internally, brokers share strategies and knowledge because everyone benefits when the company succeeds. The conversation also explores broader industry shifts, including brokerage consolidation and the growth of independent firms. Wells sees opportunity in the current environment, arguing that technology, automation and AI are lowering barriers that once favored large companies. Smaller brokerages, he says, can now access powerful tools that allow them to remain competitive while maintaining the flexibility and local expertise that many agents prefer. Here’s a glimpse of what you’ll learn: Brokerage growth strategies Technology and AI in real estate Industry misconceptions and consumer perceptions Related to this episode: Brandon Wells LinkedIn The Group Real Estate The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

    28 min
  2. HomeServices’ CEO Chris Kelly on rewriting the brokerage playbook — from quiet operator to ecosystem powerhouse

    20 AVR.

    HomeServices’ CEO Chris Kelly on rewriting the brokerage playbook — from quiet operator to ecosystem powerhouse

    Chris Kelly breaks down how HomeServices is shifting from a behind-the-scenes holding company to a more active, value-driven parent organization — and why that evolution requires a louder voice in today’s rapidly changing brokerage landscape. He outlines a growth strategy that goes beyond traditional brokerage expansion, emphasizing a full-service ecosystem spanning mortgage, title, insurance and beyond. Kelly also explores the industry’s bifurcation between national, ecosystem-driven firms and cloud-based models, while making the case that local leadership and culture remain the defining advantage in recruiting and retention. Throughout the conversation, he stresses that the future of real estate hinges on simplifying the transaction for consumers without weakening the agent-client relationship. Here’s a glimpse of what you’ll learn: HomeServices is evolving from a holding company into a parent company focused on delivering value to its operating businesses Growth is driven by a mix of M&A, organic expansion and deeper investment across the real estate services ecosystem The industry is splitting between national ecosystem players and virtual/cloud-based brokerages Controlling more of the transaction — earlier in the consumer journey — is becoming a key competitive strategy Strong local leadership remains critical, even as firms scale nationally Diversified revenue streams (mortgage, title, insurance) are essential to maintaining profitability amid margin pressure Private listings and distribution strategies are less about disruption and more about expanding consumer reach The biggest risk to the industry is internal fragmentation that could weaken the agent-consumer relationship Related to this episode: Chris Kelly's LinkedIn HomeServices The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

    26 min
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À propos

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

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