Reasonable Measures

Tangibly

Not yet ranked as the #1 Trade Secrets-related podcast in the world, Timothy Londergan and Chris Buntel discuss the latest developments in trade secrets and litigation. New episodes every week. Tim and Chris both found their way to intellectual property by way of chemistry. Organic chemistry PhDs to be exact. Chris had not had enough school so decided to go to law school and became a patent attorney while Tim jumped feet first into the start-up scene. A few years and a few companies later they united to build the first Enterprise SaaS platform for managing trade secrets.

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    Episode 23: Are Trade Secrets Compatible with Sustainability Goals? With Simone Frattasi

    In this episode of the Reasonable Measures podcast, Chris Buntel speaks with Simone Frattasi, Head of Global IP at Maersk, about whether trade secrets can support sustainability goals rather than stand in the way of them. Their conversation looks at how companies can help accelerate the energy transition through more open IP strategies while still protecting valuable know how. Simone shares how Maersk has approached this through initiatives like the ESG Smart Pool and IP for Energy Transition, both designed to expand access to climate related innovation and encourage more collaboration across the IP ecosystem. A central theme of the episode is that patents alone are not enough to move sustainability efforts forward quickly. Chris and Simone explain that patents often capture an early version of an invention, while much of the real commercial value lives in the later stage know how, process improvements, and implementation details that remain as trade secrets. Rather than choosing between full secrecy and full disclosure, they suggest that companies can share the impact and value of an innovation without giving away the technical details behind it. The broader takeaway is that trade secrets are not incompatible with sustainability. They can play an important role in making collaboration more effective, especially when companies use thoughtful agreements, controlled access, and balanced partnership models. Takeaways Trade secrets and sustainability are not mutually exclusive. They can work together when companies share the value and impact of an innovation without immediately disclosing the underlying know how.Patent pools alone may not be enough to accelerate climate innovation. A great deal of commercially meaningful knowledge sits outside the patent in later stage know how, optimization, and scale up work.When deeper sharing is necessary, companies can use stronger contractual protections, data rooms, and staged disclosure rather than treating trade secret sharing as an all or nothing decision.Collaboration is essential for sustainability, but it requires better frameworks. Simone highlights the need for balanced ownership models and practical templates so both large companies and startups can collaborate fairly.Initiatives like IP for Energy Transition are working to build awareness, create tools, and eventually define models that could support broader collaboration in this area.The big message is that trade secrets should not be viewed as blockers to sustainability. When handled thoughtfully, they can help companies collaborate without giving up the core value of their innovation.

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    From Copyright to Trade Secrets: Anthropic’s Impact on AI & IP

    In this episode of Reasonable Measures, Tim Londergan and Chris Buntel unpack one of the biggest developments in intellectual property this year: the 1.5 billion dollar Anthropic copyright settlement. The discussion explores what the case means for creators, AI companies, and the broader balance between innovation and protection in the age of large language models. Tim and Chris walk through the details of the lawsuit brought by author Andrea Bartz and others, who alleged that Anthropic’s AI systems scraped copyrighted books without permission. They discuss how the resulting settlement reframes the boundaries of fair use and how it signals that AI generated progress now comes with a royalty price tag. The conversation expands beyond copyright to consider how AI challenges traditional IP frameworks, especially around authorship, ownership, and creation. Chris and Tim also draw parallels to trade secret law, noting that while AI cannot legally invent or author, it can still create valuable trade secrets, making this form of protection increasingly central to the AI industry’s future. Takeaways The Anthropic settlement sets a major precedent for AI and IP, affirming that large language models must pay for the data they use. Fair use arguments have limits. When entire works are reproduced or leveraged commercially, creators deserve compensation. The settlement highlights that copyright is only one part of the AI and IP equation. Trade secrets now represent the core value of many AI companies. AI cannot be a legal inventor or author, but it can generate protectable trade secrets, reshaping how innovation is defined and safeguarded. The outcome reflects a cost of doing business for AI developers, establishing a model for how future disputes may be settled. As Tim and Chris note, trade secrets are no longer plan B. They are becoming the default protection strategy for cutting edge technology.

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Not yet ranked as the #1 Trade Secrets-related podcast in the world, Timothy Londergan and Chris Buntel discuss the latest developments in trade secrets and litigation. New episodes every week. Tim and Chris both found their way to intellectual property by way of chemistry. Organic chemistry PhDs to be exact. Chris had not had enough school so decided to go to law school and became a patent attorney while Tim jumped feet first into the start-up scene. A few years and a few companies later they united to build the first Enterprise SaaS platform for managing trade secrets.