Rebuilding, Reinventing, and Rediscovering Your Why

Katelyn Bourgoin has lived the entrepreneur’s rollercoaster — from the thrill of launching big ideas to the heartbreak of closing the doors on a business she poured herself into. Along the way, she’s faced failure, debt, and burnout, but also found resilience, clarity, and a renewed sense of purpose.

In this candid conversation, Katelyn shares the pivotal moments that shaped her journey, from building her early ventures to creating Why We Buy, where she helps marketers understand the psychology behind customer decisions. We dig into what it really takes to reinvent yourself, why connecting with your “why” matters more than ever, and how listening to your customers can spark your next big breakthrough.

Whether you’re navigating a setback, chasing your next chapter, or simply looking for insight into why people say “yes” (or “no”), this episode offers inspiration and actionable takeaways for building something that truly connects.

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Know someone who's flipped the table on their career to follow their life's purpose? Let us know at titan-one.co.