The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running, and growing a show. We tackle issues with technology, content marketing, distribution, and more. We help you become a B2B podcasting hero with an amazing show. Every B2B organization should have a podcast.
3 interview techniques I learned from my favorite comedian with Tristan Pelligrino
Although there are a lot of different podcast formats, many podcasters start with an interview-style show. And it’s a good format for a company to use as their initial approach.
But even though many podcasters start with interviews, this doesn’t mean the format is easy. It takes work to refine your interviewing skills. And it requires a lot of practice to make your podcast interviews feel more like a natural conversation.
In this episode of Recorded Content, our host Tristan Pelligrino shares where he seeks inspiration for interview-based podcast episodes and analyzes the work of comedian Anthony Jeselnik. Tristan also explains how to use either-or and follow-up questions. And he outlines why, as a podcast host, giving your perspective and sharing something personal helps the guest to do the same.
How a web developer grew into a podcaster with Marisa Eikenberry
Podcasting is hard. It's more than just sitting in front of the microphone and having a casual conversation with your guests.
But if you have the right tools and put the right systems in place, podcasting can become much easier, and you’ll get better results.
In this episode of the Recorded Content podcast, our host Justin Brown welcomes Marisa Eikenberry, the web developer and podcast editor for The Kevin Eikenberry Group. They chat about how podcasting works, what are the best podcasting tools, and why you don't have to be a subject matter expert to be a podcast host.
Why your company's leaders should appear on podcasts with Tristan Pelligrino
Your podcast can effectively drive your entire content marketing strategy. It helps build credibility and trust. And a podcast can attract new customers while retaining existing customers.
But what if you don't have the people or the resources to start a podcast?
One of the ways you can get started with podcasting is to consider the benefits of podcast guest appearances. When you get your company's leaders involved with guest appearances, you get a chance to highlight your company's story. Your company's leadership also gets a lot of other benefits as well. Tristan breaks down the primary benefits your company gets from implementing a podcast guesting strategy in this podcast episode.
How to make your podcast workflow more efficient with Descript
As the podcasting space has developed, shows have also evolved beyond audio. Today, a podcast comprises audio, video, and written content. But, as our host Tristan Pelligrino explains, "the traditional audio editing workflow is completely broken. At least it was until Descript came along. "
Descript is at the center of the creative process at Motion. Given the importance of Descript to the podcasting production process, Tristan has a chat with the folks over at Descript about its evolution.
In this episode, Tristan is joined by Harmony Jiroudek and Kevin O'Connell. Harmony is the Customer Success Manager, and Kevin is the Product Specialist at Descript. The three discuss features recently released and then identify what users can expect in season three.
The 6-day podcast distribution playbook with Ross Simmonds
The fear of self-promotion is a big hurdle for many marketers today. And one of the biggest reasons they're afraid to promote their content too much is that they're afraid of boring, annoying, or losing their followers.
But as long as you create valuable content, your options for repurposing are endless, and your audience won't be able to get enough of you.
In this episode of the Recorded Content podcast, host Justin Brown welcomes Ross Simmonds, the CEO of Foundation. They talk about the importance of repurposing content, why you need to promote your content as much as possible, and how to effectively collaborate with influencers in your niche.
The 5 biggest reasons podcasts fail & how to avoid them with Tristan Pelligrino
Podcasting is an ideal way to connect with your customers. Many companies now incorporate podcasting into their marketing strategy to create additional value for their audience.
But not all companies are able to produce a podcast consistently, so they experience podfade. Podfade is when you suddenly stop publishing new episodes without giving prior notice to the audience.
In this episode of the Recorded Content, our co-founder and co-host Tristan Pelligrino talks about the key reasons why some podcasts experience podfade. He also shares some valuable tips for avoiding podfade and getting the most out of your show.
Great for B2B marketers
If you run a branded podcast for your company, this podcast will help you get the most out of your company’s show.
Great show with plenty of valuable learnings for B2B marketers having or thinking about launching a podcast.