22 episodes

This podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Reel It In Cohley, Parker Dietz, Tom Logan

    • Business
    • 5.0 • 2 Ratings

This podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

    Driving Smarter Business Decisions Using Zero-Party Data W/ Jeremiah Prummer

    Driving Smarter Business Decisions Using Zero-Party Data W/ Jeremiah Prummer

    Jeremiah Prummer is the founder and CEO of KnoCommerce - a leading post-purchase survey software for eCom companies.

    Prior to starting KnoCommerce, Jeremiah built eCommerce companies, worked at marketing agencies, and built a reputation for building one of the most widely recognized WooCommerce extensions supporting 120,000+ websites.

    In this episode, we discuss Jeremiah's background, starting KnoCommerce, the state of attribution in marketing since the iOS 14.5 update, the importance of zero-party data, and Jeremiah's own best practices to collect it, among other topics.



    If you'd like to connect with Jeremiah, don't hesitate to reach out to him through his socials:

    Website: https://knocommerce.com/

    LinkedIn: https://www.linkedin.com/in/jeremiahprummer

    Twitter: https://twitter.com/JeremiahPrummer



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    The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.



    Cohley's website: https://www.cohley.com/

    Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

    Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    • 28 min
    The Difference Between Performance Marketing Today And In The Future W/ Dara Denney

    The Difference Between Performance Marketing Today And In The Future W/ Dara Denney

    Senior Performance Creative Director and paid ads expert Dara Denney stops by to discuss the fundamentals of a great email marketing strategy and the most common pitfalls and mistakes when brands invest in this channel.

    Dara's a performance creative expert that works with direct-to-consumer eCommerce brands on their paid social advertising. In her personal time, she's also a content creator. Every week she launches an episode about paid social advertising on her YouTube channel. 

    Currently, she's the Director of Performance Creative at Thesis (acq. by Barrington Media Group) where she oversees the Performance Creative Department. This includes their Studio Division, UGC/Creator Division, and Post-Production team. 



    If you'd like to connect with Dara, don't hesitate to reach out to her through her socials:

    Website: https://www.thesistesting.com/

    LinkedIn: https://www.linkedin.com/in/daradenney/

    Twitter: https://twitter.com/DenneyDara

    YouTube channel: https://www.youtube.com/c/DaraDenney



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    The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.



    Cohley's website: https://www.cohley.com/

    Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

    Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    • 33 min
    Why Email Marketing Is One Of The Most Effective Channels To Drive Results W/ Phillip Rivers

    Why Email Marketing Is One Of The Most Effective Channels To Drive Results W/ Phillip Rivers

    Email marketing expert for DTC brands Phillip Rivers stops by to discuss the fundamentals of a great email marketing strategy and the most common pitfalls and mistakes when brands invest in this channel.

    Phil is a partner at Commerce12, an operational e-commerce agency working with a wide range of brands to help grow revenues, lower costs, and increase bottom-line profits. Phil has driven over $100M in sales with email and SMS marketing for some of the fastest-growing brands in commerce.



    If you'd like to connect with Phillip, don't hesitate to reach out to him through his socials:



    Website: https://www.gotetra.co/

    LinkedIn: https://www.linkedin.com/in/emailautomation/

    Twitter: https://twitter.com/thePhilRivers/



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    The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.



    Cohley's website: https://www.cohley.com/

    Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

    Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    • 29 min
    Why Product Reviews Are Table Stakes for eCommerce Brands Today W/ Alex Yedibalian (Part 2)

    Why Product Reviews Are Table Stakes for eCommerce Brands Today W/ Alex Yedibalian (Part 2)

    Senior Account Executive at Cohley Alex Yedibalian stops by to discuss the evolution of product reviews in the eCommerce and retail industry and their overall importance in the ultimate success of your brand.



    If you'd like to connect with Alex, don't hesitate to reach out to him through his socials:



    Website: https://www.cohley.com/

    LinkedIn: https://www.linkedin.com/in/alexyedi



    Get in touch with Cohley to learn more about review generation: https://www.cohley.com/consultation



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    The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.



    Cohley's website: https://www.cohley.com/

    Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

    Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    • 33 min
    Why Product Reviews Are Table Stakes for eCommerce Brands Today W/ Alex Yedibalian (Part 1)

    Why Product Reviews Are Table Stakes for eCommerce Brands Today W/ Alex Yedibalian (Part 1)

    Senior Account Executive at Cohley Alex Yedibalian stops by to discuss the evolution of product reviews in the eCommerce and retail industry and their overall importance in the ultimate success of your brand.

    If you'd like to connect with Alex, don't hesitate to reach out to him through his socials:



    Website: https://www.cohley.com/

    LinkedIn: https://www.linkedin.com/in/alexyedi



    Get in touch with Cohley to learn more about review generation: https://www.cohley.com/consultation



    ------------------------



    The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.



    Cohley's website: https://www.cohley.com/

    Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

    Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    • 17 min
    Discussing The Evolution Of Influencer Marketing W/ Joshua Carter

    Discussing The Evolution Of Influencer Marketing W/ Joshua Carter

    Experienced PR & Marketing Leader and Senior Director of PR, Social, and Influencer at Shutterfly Joshua Carter stops by to discuss the evolution of the influencer marketing industry throughout the course of the years and the best practices to create winning creatives with their help for DTC and e-commerce brands.

    If you'd like to connect with Joshua, don't hesitate to reach out to him through his socials:



    Website: https://www.shutterfly.com/

    Twitter: https://twitter.com/carterjoshuar

    LinkedIn: https://www.linkedin.com/in/joshua-carter-b37bb327



    ------------------------



    The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.



    Cohley's website: https://www.cohley.com/

    Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

    Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    • 28 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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