16 episodes
Referral Worthy Dusti Arab
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- Business
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4.5 • 20 Ratings
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Welcome to Referral Worthy, the podcast where we explore what it takes to become the go-to service provider in your niche. Join Dusti Arab, Fractional CMO and marketing strategist, as she guides you from "best-kept secret" to booked solid.
Join Dusti as she sits down with some of today's most innovative and inspiring business owners as we discover what it takes to build a business that's not only worth talking about but also delivers exceptional client experiences and outcomes.
With a refreshing departure from trends, bro-marketing, and hustle culture, Referral Worthy focuses on creating a strengths-based, sustainable approach tailored for creative service providers who want to make bank and find fulfillment in their work.
The podcast aims to help small business owners break free from the feast and famine cycle, offering actionable tips to make your business thrive, all while challenging the notion that growth at all costs is the only definition of success. Join Dusti on the journey to discover how to make your business truly Referral Worthy and achieve lasting success.
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Creating a Stop Doing List with Dusti Arab
This week, Dusti shares an indispensable tool she employs at the outset with every business owner, emphasizing its crucial role in clearing the decks for effective marketing and operational strategies.
Dusti elaborates on the Stop Doing List to help business owners focus on what truly matters by removing or reallocating the energy drainers that hinder productivity and satisfaction. This episode is a must-listen for entrepreneurs and business leaders looking to streamline their responsibilities and reclaim their passion for their work
Get your copy of the Stop Doing List here: https://www.thereinvention.co/stop-doing-list/
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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
Love this week's episode of Referral Worthy? Leave a review + subscribe!
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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds. -
When A Referral Goes Wrong with Anya Parker-Lentz
In today’s episode, we’re joined by Anya Parker-Lentz, founder of Landau Agency, a standout social media consultancy that captures and enhances the digital presence of personality brands. Anya is not only a social media savant but also a strategic thinker whose early adventures on Tumblr shaped her into a digital native fluent in the language of likes, shares, and viral content.
Anya shares insights from her own agency's growth, highlighting how vital integrity and trust are in shaping business relationships that last. She discusses the challenges and triumphs of navigating the social media landscape, emphasizing the importance of aligning business operations with personal values to foster genuine connections. Join us as Anya unravels the complexities of social media, proving it’s more than just a marketing tool—it’s a pivotal platform for storytelling and brand evolution.
Learn more about Anya in these spaces:
Website: https://www.landau.agency/
Instagram: https://www.instagram.com/landauagency
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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
Love this week's episode of Referral Worthy? Leave a review + subscribe!
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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds. -
The Truth About Mastery and Systems with Mikli Jorge
In this episode of Referral Worthy, Dusti is joined by Mikli Jorge, a tech and systems automation strategist who shares her journey from aspiring lawyer to internet-savvy entrepreneur. Mikli's story begins with the desire to provide for her son, leading her from law school to advertising, and eventually to discovering the power of the internet.
Mikli's evolution from virtual assistant to a sought-after tech and automation expert is a testament to her willingness to learn, adapt, and focus on the aspects of her work she truly enjoys. Her work, particularly her collaboration with Referral-Worthy-favorite Lydia Kitts to create an "auxiliary brain" in ClickUp, showcases her ability to craft personalized systems that not only streamline operations but also reflect the care and imagination of her clients.
Learn more about Mikli in these spaces:
Website: https://www.heymikli.com/
Instagram: https://www.instagram.com/heymikli/
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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
Love this week's episode of Referral Worthy? Leave a review + subscribe!
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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds. -
Building Businesses That Last with Illana Burk
In this episode of Referral Worthy, Dusti is joined by Illana Burk, a seasoned business and leadership coach and the force behind Your Life's Workshop. Recently relocated to Portugal, Illana brings a wealth of experience, informed by her unique upbringing around entrepreneurial and sales environments.
The conversation explores Illana's philosophy on client relationships, emphasizing respect, originality, and values alignment in making businesses referral-worthy. Listeners will gain an understanding of the practical steps of building a referral-based business and the significance of nurturing long-term professional relationships. Illana's approach is not just about immediate success but fostering enduring connections that support sustainable business growth. This episode is a treasure trove of strategies for anyone looking to infuse their business practices with integrity and innovation.
Learn more about Illana in these spaces:
Website: https://yourlifesworkshop.com/
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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
Love this week's episode of Referral Worthy? Leave a review + subscribe!
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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds. -
Visibility Medicine with Danielle Cohen
In today’s episode, we sit down with Danielle Cohen, a photographer and visibility coach not just focused on capturing images - but transforming how business owners express their professional and personal identities across their platforms. Tune in to learn how photography can transcend traditional boundaries, becoming a tool for personal affirmation and broader societal impact.
Learn more about Danielle in these spaces:
Website: https://www.danielle-cohen.com/
Website: https://visibilitymedicine.com/
Instagram: https://www.instagram.com/daniellecohenphotography
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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
Love this week's episode of Referral Worthy? Leave a review + subscribe!
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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds. -
Leaving Life Coaching for Therapy with Thais Sky
In this episode of Referral Worthy, Dusti is joined by Thais Sky, a former life coach who has transitioned into the world of therapy. Thais discusses what led her from the realms of coaching and being deeply influenced by the wellness community to pursuing a more structured path in psychotherapy. She elaborates on the challenges and insights gained along the way - especially the realization of the coaching industry's limitations and her desire for a foundation built on integrity and inclusivity.
Learn more about Thais in these spaces:
Instagram: https://www.instagram.com/iamthaissky/
Website: https://www.thaissky.com/
Podcast: https://www.thaissky.com/reclaim-podcast
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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
Love this week's episode of Referral Worthy? Leave a review + subscribe!
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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.
Customer Reviews
So many actionable ideas
I don’t typically listen to business podcasts anymore because I feel like they regurgitate the same information. Dusti’s is different - I’m only 2 episodes in and I have a full page of notes to follow up on. Well worth your time!
Authentically inspiring
This podcast is so relatable to me…especially in my life right now. Thank you for the fresh and realistic perspective so many online platforms have a hard time delivering. I’m hoping to continue gathering little gems here and there from the guests and host! Dusti has a different approach to interviewing and it flows nicely…the perfect “get to the point” questions as well! I’m looking forward to following along this podcast’s journey!
Behind the scenes of the easiest marketing plan you’ll ever have.
For years I’ve heard “diversify your marketing because referrals dry up.” And then promptly PANICKED because my business was entirely referral based. What would happen if they just… disappeared one day? Dusti helped me see that referrals weren’t going to just magically dry up. As long as I remained Referral Worthy. (And you know what, she was right! Booked out, meeting my revenue goals, and not wasting hours of time on marketing plans designed for someone else’s business and strengths.) In this podcast, she pulls back the curtain on what makes a business referral worthy AND how you can make your client experience a marketing machine. Bonus points? She interviews people ACROSS the spectrum, from different industries and backgrounds. This is *not* a podcast with the same ole same ole or the usual suspects you’ve heard over and over again. Listen and learn what it takes to be Referral Worthy. It’s often things you’re already doing and learning to play to your strengths. Stop doing the marketing tasks you hate when instead you could be marketing to your current audience and having them strategically refer you.