13 episodes

Welcome to Referral Worthy, the podcast where we explore what it takes to become the go-to service provider in your niche. Join Dusti Arab, Fractional CMO and marketing strategist, as she guides you from "best-kept secret" to booked solid.

Join Dusti as she sits down with some of today's most innovative and inspiring business owners as we discover what it takes to build a business that's not only worth talking about but also delivers exceptional client experiences and outcomes. 

With a refreshing departure from trends, bro-marketing, and hustle culture, Referral Worthy focuses on creating a strengths-based, sustainable approach tailored for creative service providers who want to make bank and find fulfillment in their work.

The podcast aims to help small business owners break free from the feast and famine cycle, offering actionable tips to make your business thrive, all while challenging the notion that growth at all costs is the only definition of success. Join Dusti on the journey to discover how to make your business truly Referral Worthy and achieve lasting success.

Referral Worthy Dusti Arab

    • Business
    • 4.5 • 20 Ratings

Welcome to Referral Worthy, the podcast where we explore what it takes to become the go-to service provider in your niche. Join Dusti Arab, Fractional CMO and marketing strategist, as she guides you from "best-kept secret" to booked solid.

Join Dusti as she sits down with some of today's most innovative and inspiring business owners as we discover what it takes to build a business that's not only worth talking about but also delivers exceptional client experiences and outcomes. 

With a refreshing departure from trends, bro-marketing, and hustle culture, Referral Worthy focuses on creating a strengths-based, sustainable approach tailored for creative service providers who want to make bank and find fulfillment in their work.

The podcast aims to help small business owners break free from the feast and famine cycle, offering actionable tips to make your business thrive, all while challenging the notion that growth at all costs is the only definition of success. Join Dusti on the journey to discover how to make your business truly Referral Worthy and achieve lasting success.

    Building Businesses That Last with Illana Burk

    Building Businesses That Last with Illana Burk

    In this episode of Referral Worthy, Dusti is joined by Illana Burk, a seasoned business and leadership coach and the force behind Your Life's Workshop. Recently relocated to Portugal, Illana brings a wealth of experience, informed by her unique upbringing around entrepreneurial and sales environments. 
    The conversation explores Illana's philosophy on client relationships, emphasizing respect, originality, and values alignment in making businesses referral-worthy. Listeners will gain an understanding of the practical steps of building a referral-based business and the significance of nurturing long-term professional relationships. Illana's approach is not just about immediate success but fostering enduring connections that support sustainable business growth. This episode is a treasure trove of strategies for anyone looking to infuse their business practices with integrity and innovation.
    Learn more about Illana in these spaces:
    Website:  https://yourlifesworkshop.com/
    ***
    Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
    Love this week's episode of Referral Worthy? Leave a review + subscribe!
    ***
    Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

    • 25 min
    Visibility Medicine with Danielle Cohen

    Visibility Medicine with Danielle Cohen

    In today’s episode, we sit down with Danielle Cohen, a photographer and visibility coach not just focused on capturing images - but transforming how business owners express their professional and personal identities across their platforms. Tune in to learn how photography can transcend traditional boundaries, becoming a tool for personal affirmation and broader societal impact.
    Learn more about Danielle in these spaces:
    Website: https://www.danielle-cohen.com/ 
    Website: https://visibilitymedicine.com/ 
    Instagram: https://www.instagram.com/daniellecohenphotography 
    ***
    Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
    Love this week's episode of Referral Worthy? Leave a review + subscribe!
    ***
    Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

    • 29 min
    Leaving Life Coaching for Therapy with Thais Sky

    Leaving Life Coaching for Therapy with Thais Sky

    In this episode of Referral Worthy, Dusti is joined by Thais Sky, a former life coach who has transitioned into the world of therapy. Thais discusses what led her from the realms of coaching and being deeply influenced by the wellness community to pursuing a more structured path in psychotherapy. She elaborates on the challenges and insights gained along the way - especially the realization of the coaching industry's limitations and her desire for a foundation built on integrity and inclusivity.
    Learn more about Thais in these spaces:
    Instagram: https://www.instagram.com/iamthaissky/ 
    Website: https://www.thaissky.com/ 
    Podcast: https://www.thaissky.com/reclaim-podcast 
    ***
    Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
    Love this week's episode of Referral Worthy? Leave a review + subscribe!
    ***
    Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

    • 28 min
    Designing Success with Lydia Kitts

    Designing Success with Lydia Kitts

    This week, Dusti sits down with Lydia Kitts, founder and designer at Turnquist House and creator of web design mastery program Data+Delight. With a rich background ranging from wardrobe and costuming for Cirque du Soleil to digital marketing and education, Lydia's diverse experiences have uniquely positioned her at the intersection of creativity, mastery of one’s craft, and creating a community that will always be there for you - because the truth is, you were there first. Lydia is a case study in how building genuine connections and delivering exceptional work make a Referral Worthy business impossible not to create.
    Learn more about Lydia in these spaces:
    Website: https://turnquisthouse.com/
    Instagram: https://www.instagram.com/lydiakitts
    Instagram: https://www.instagram.com/turnquisthouse
    ***
    Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
    Love this week's episode of Referral Worthy? Leave a review + subscribe!
    ***
    Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

    • 39 min
    Kink & Confidence with Veronica Yanhs

    Kink & Confidence with Veronica Yanhs

    In this episode of Referral Worthy, Dusti sits down with Veronica Yanhs, the founder of Business Laid Bare, an operations firm revolutionizing the way purpose-driven organizations achieve peace and profitability through orgasmic operations. Veronica shares her journey from the corporate world to creating a business that marries pleasure with process, highlighting the importance of operations in amplifying impact and income sustainably.
    Diving deep into the evolution of Business Laid Bare, Veronica discusses the challenges and triumphs of transitioning from consulting for big names like Apple and Nike to spearheading her own venture. Listeners will gain insights into the significance of operational excellence in crafting businesses that are not only profitable but also purposeful and pleasurable.
    Learn more about Veronica in these spaces:
    Website: https://businesslaidbare.com/
    ***
    Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
    Love this week's episode of Referral Worthy? Leave a review + subscribe!
    ***
    Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

    • 26 min
    Dream Money with Megan Hale

    Dream Money with Megan Hale

    In this episode of Referral Worthy, Dusti sits down with Megan Hale, the visionary behind DreamMoney™, a unique approach that marries intuitive wisdom with financial strategy to create sustainable business growth. As a former psychotherapist turned business strategist, Megan shares insights on how entrepreneurs can align their business practices with their core values and the importance of emotional intelligence in financial planning. They delve into the challenges and triumphs of building a business that not only thrives financially but also fulfills a deeper purpose. Megan's holistic perspective on profit-making offers listeners a refreshing view on achieving success without compromising authenticity. Tune in to discover actionable strategies that will help you nurture a business that's both profitable and purpose-driven.
    Learn more about Megan in these spaces:
    Website: https://meganhale.co/
    Instagram: https://www.instagram.com/meganhaleco
    TikTok: https://www.tiktok.com/@meganhale.co 
    Dream Money App: https://app.meganhale.co/waitlist
    ***
    Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.
    Love this week's episode of Referral Worthy? Leave a review + subscribe!
    ***
    Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

    • 25 min

Customer Reviews

4.5 out of 5
20 Ratings

20 Ratings

Erin Stratton ,

So many actionable ideas

I don’t typically listen to business podcasts anymore because I feel like they regurgitate the same information. Dusti’s is different - I’m only 2 episodes in and I have a full page of notes to follow up on. Well worth your time!

Foxybite55 ,

Authentically inspiring

This podcast is so relatable to me…especially in my life right now. Thank you for the fresh and realistic perspective so many online platforms have a hard time delivering. I’m hoping to continue gathering little gems here and there from the guests and host! Dusti has a different approach to interviewing and it flows nicely…the perfect “get to the point” questions as well! I’m looking forward to following along this podcast’s journey!

LydiaKitts ,

Behind the scenes of the easiest marketing plan you’ll ever have.

For years I’ve heard “diversify your marketing because referrals dry up.” And then promptly PANICKED because my business was entirely referral based. What would happen if they just… disappeared one day? Dusti helped me see that referrals weren’t going to just magically dry up. As long as I remained Referral Worthy. (And you know what, she was right! Booked out, meeting my revenue goals, and not wasting hours of time on marketing plans designed for someone else’s business and strengths.) In this podcast, she pulls back the curtain on what makes a business referral worthy AND how you can make your client experience a marketing machine. Bonus points? She interviews people ACROSS the spectrum, from different industries and backgrounds. This is *not* a podcast with the same ole same ole or the usual suspects you’ve heard over and over again. Listen and learn what it takes to be Referral Worthy. It’s often things you’re already doing and learning to play to your strengths. Stop doing the marketing tasks you hate when instead you could be marketing to your current audience and having them strategically refer you.

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