refine and focus on your customer

refine+focus
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Learning is the best thing you can do for yourself. Whether it’s listening to a podcast while you’re cooking, taking an online course, or paying attention to a new trend, learning improves your skills and opens new possibilities. At refine+focus, we follow our curiosity. It’s how we discover topics that excite and inspire us. Join us as we learn with our new podcast series. Let’s get curious!

  1. Art of Taking Calculated Risks - with Manusha Chereddy

    03/03/2023

    Art of Taking Calculated Risks - with Manusha Chereddy

    Connect with us - Website - refine+focus LinkedIn - refine+focus Email - hello@refineandfocus.com

    37 min
  2. E21 - Customer Research - Do It Right.

    01/27/2023

    E21 - Customer Research - Do It Right.

    Bad inputs result in bad outputs. If your customer insights are flawed, they are going to result in flawed product, branding, marketing, messaging, advertising, business strategy and even business model. If you aren’t doing your customer research right. You are signing up for failure.  Here are the 5 most avoidable and yet common mistakes we have observed and our recommended ways of avoiding them. This is how Customer Research is Done Right.  #customerresearch #customerinsights #UX #CX #userresearch #customerexperince #userexperience  Connect with us - Website - refine+focus LinkedIn - refine+focus Email - hello@refineandfocus.com

    33 min
  3. E20 - Gen-Z Expectations of Their Employer

    01/20/2023

    E20 - Gen-Z Expectations of Their Employer

    A candid conversation with Gen-Z. Just as Gen-Z began their entry into the workforce, they experienced the pandemic, shifting global trends, and massively new ways of working. Born digital and more in touch with their purpose than previous generations, Gen-Z brings new expectations of what they expect from work, work life balance, and their own role in the world. If you’re a leader, manager, or employer, you’ll benefit from hearing what they want in this candid conversation.  Connect with us - Website - refine+focus LinkedIn - refine+focus Email - hello@refineandfocus.com

    35 min
  4. E19 - How To Not Let Your Customer Service Suck

    11/21/2022

    E19 - How To Not Let Your Customer Service Suck

    When was the last time you called any customer service and were helped immediately? It certainly wasn’t in the past 2 years. Why must we hold for hours, and once we finally get a hold of an agent, why does the service almost never meet our expectations? To find out we asked a few business leaders to their “why” behind the current state of customer service. Combining their root cause with our expertise we developed some actionable tactics that will help you improve your customer service. Join us to learn these tactics. Connect with us - Website - refine+focus LinkedIn - refine+focus Email - hello@refineandfocus.com

    33 min
  5. E18– Designing a Meaningful Internship

    05/09/2021

    E18– Designing a Meaningful Internship

    If you're not leveraging the minds of the future in your company, you could be missing out on a lot of untapped potential. At refine+focus, we've learned it's not just about hiring for enthusiastic young individuals but crafting an experience that is fulfilling for all parties involved. It takes time and effort, but it's worth it when it's executed well.   Understand the key elements to an internship program that fuels your company and your interns with Zach Braiker and Purnima Thakre.  Connect with us - Website - refine+focus LinkedIn - refine+focus Email - hello@refineandfocus.com

    31 min
  6. E17– Gen Z Women Talk Gen Z Marketing

    05/09/2021

    E17– Gen Z Women Talk Gen Z Marketing

    As Gen Z gets older, we are learning more and more about why they choose to purchase. It isn't just about product quality anymore, but about brands' reputation and actions.  By listening to the real-life stories and favorite brands of Gen Z women, we gain insights that statistics simply cannot provide. From thoughts on authenticity to campaigns that have had a lasting impact, we've found it's the intention of brands that matters most.   Listen as Purnima Thakre, Fallon Renehan, and Yenteen Hu share their favorite brands, hopes for the future of businesses, and advice to marketing to this group of passionate individuals.  Connect with us - Website - refine+focus LinkedIn - refine+focus Email - hello@refineandfocus.com

    1h 2m
  7. E16– The Edge that Hobbies Brings

    05/09/2021

    E16– The Edge that Hobbies Brings

    Hobbies don't have to be isolated from the rest of life. In fact, letting the skills and feelings that hobbies inspire can be an incredible advantage to the work you produce in your company.  Engaging in meaningful activities helps to unlock our creative and curious side.  We've found that hobbies look different for everyone: why we choose the ones we do, how we approach them, what time of day we feel inspired. We've even invited a few friends to help us answer these questions. Listen as Purnima Thakre and Zach Braiker give insights into leveraging the power of hobbies. Connect with us - Website - refine+focus LinkedIn - refine+focus Email - hello@refineandfocus.com

    52 min
  8. E15– Marketing To Women

    03/19/2021

    E15– Marketing To Women

    Research shows that 91% of women believe advertisers don’t understand them. A company that misses the mark on marketing to women has a large disadvantage given that women control 70-80% of consumer purchasing decisions.  So what does missing the mark look like? Pink it and shrink it, overgeneralizing, selective empowerment to name just a few. Women are waiting for brands to understand and speak to their complexity, their many roles, and their deepest desires. Personally, we think they've waited long enough! Listen as Purnima Thakre and Zach Braiker dive into the dos and don'ts of marketing to this powerful segment. Connect with us - Website - refine+focus LinkedIn - refine+focus Email - hello@refineandfocus.com

    23 min
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About

Learning is the best thing you can do for yourself. Whether it’s listening to a podcast while you’re cooking, taking an online course, or paying attention to a new trend, learning improves your skills and opens new possibilities. At refine+focus, we follow our curiosity. It’s how we discover topics that excite and inspire us. Join us as we learn with our new podcast series. Let’s get curious!

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