In this episode of Reframe First, Oleksij Rak talks with Lakshmi Natarajan — Fortune 500 veteran, startup advisor, venture partner, and VP of the India-US Chamber of Commerce. With a career spanning American Express, Accenture, GlaxoSmithKline, and Compass, Lakshmi brings a rare global operator perspective to the world of founders and investment. They talk about what it really takes to go to market, why customer comes before product more often than founders think, which industries are ripe for disruption, and what VCs actually look for when evaluating AI startups. They also dig into building community before building product, the shift from 7-year VC timelines to 18-month liquidity windows, and why cutting headcount is almost never the right way to cut costs. Lakshmi Natarajan is a global business leader, startup advisor, venture partner, and community builder. With experience spanning Fortune 500 companies across the US, Europe, Asia, and Australia, Lakshmi now advises founders on go-to-market strategy, path to profitability, and capital raising. She serves as VP of the India-US Chamber of Commerce and is a venture partner working with family offices and VC firms, including Zanara Advisors based in Dubai. 🔗 https://www.xanaradvisors.com/ Rebbix provides product engineering teams that help companies turn ideas into scalable products with measurable impact. We blend strong product thinking, AI-driven engineering, and smart automation to accelerate delivery, reduce operational friction, and keep quality high as products evolve. 🔗 https://rebbix.com 🔗 Case studies: https://www.rebbix.com/case-studies