Reinventing Capitalism

Claudia Tomas
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This is a space where entrepreneurship, tech, and impact, intersect. The entrepreneurs & companies featured in this podcast will have a profitable business model while solving for at least 1 of the 17 UN SDGs. Mission goes first, profitability follows. If you've ever: - Dreamt about having a positive impact in the world while making money - Felt uninspired by your job - Questioned whether if capitalism is a positive vs negative force You're in the right place.

  1. Turning Tampons into a Feminist Movement, with Susan Allen, founder of Here We Flo

    10/25/2025

    Turning Tampons into a Feminist Movement, with Susan Allen, founder of Here We Flo

    What if your period products could be sustainable? In this episode, we meet Susan Allen, co-founder and Chief Brand Officer of Here We Flo — the bold B Corp femcare brand turning sustainable period products into a cheeky feminist movement. From a business school idea to the shelves of Boots, Whole Foods, and CVS, Suzanne is proving that building a values-driven business can change not just the category, but the culture. We explore: • Why conventional period products are harmful to people and planet • How Here We Flo scaled from Kickstarter to 3,000+ stores • The design strategy behind their ice-cream-tub tampon packaging • How they balance profits with monthly donations to social causes • Why DEI is built-in, not an afterthought • What it’s like to be a Black female founder in femtech • The surprising upside of running a taboo-breaking brand • What founders can learn about resilience, voice, and authenticity Chapters: 00:00 – Suzanne’s mission: helping people & making an impact 00:59 – Building Flo: from side hustle to B Corp brand 03:39 – The danger of conventional period products 06:09 – Founding story: feminist mafia and bathroom epiphanies 10:15 – What philanthropy taught Suzanne about company culture 13:19 – Business vs nonprofits: where impact really happens 16:53 – Building sustainable products from scratch 20:53 – Balancing profit with 5% donations to women’s charities 24:46 – The reality of being a Black female founder 28:40 – Brand as billboard: the power of product packaging 32:33 – Tackling sexual wellness, shame, and stigma 36:02 – Why femtech is still stuck in the past 40:02 – Suzanne’s overlooked business idea (dessert flights!) 42:10 – What success means — and why it’s bigger than profit 💼 Connect with Suzanne Sinatra on LinkedIn – https://www.linkedin.com/in/susan-c-allen-augustin-5b305b4/ 🔗 Learn more about Here We Flo – https://hereweflo.co 🎧 Reinventing Capitalism is the podcast where we decode the success of for‑profit, mission‑driven businesses — hosted by Claudia Tomas. If you enjoyed this episode, please: 1. Follow the show 2. Leave a review 3. Share with someone who wants to make an impact 🔗 Learn more about Reinventing Capitalism –www.reinventingcapitalism.xyz Keywords: femtech, sustainable period care, Black female founders, purpose-driven brands, women’s health, feminist business, Here We Flo, taboo marketing, DEI, period poverty, social impact startups, B Corp UK, menstrual equity, eco-friendly products, branding for Gen Z

    45 min
  2. Can Design Fix Our Broken Relationship with Technology? With David Sanmartin, co-founder of Nothing

    10/14/2025

    Can Design Fix Our Broken Relationship with Technology? With David Sanmartin, co-founder of Nothing

    What if your phone was designed to help you disconnect? In this episode, we meet David Sanmartin, co‑founder of Nothing and former EU Director at OnePlus, two of the most iconic brands in consumer tech. After seven years helping OnePlus sell over a million smartphones, David decided to start over and build something radically different: a tech company that restores trust in technology. Nothing challenges the status quo of the smartphone industry through transparency, minimalist design, and intentional software. We explore: • Why David left a €500M smartphone unicorn to start from zero • How social media made us the product — and how to fix it • What “technical warmth” means and why Nothing feels human • How to design technology that reduces noise and adds meaning • The race for specs vs the race for trust • How Nothing saves 800 tons of CO₂ through circular manufacturing • The parallels between capitalism and technology — and why both need redesign Chapters: 00:00 – Why Nothing exists: restoring trust in tech 01:14 – From biomedical science to China’s early tech boom 05:50 – How OnePlus sold 1M phones in its first year 13:31 – Startup burnout, relocation, and deciding to quit 18:04 – Founding Nothing: transparency as a design philosophy 20:14 – What makes Nothing different from other tech giants 24:46 – Intentional software: using your phone less, not more 26:06 – The Nothing ecosystem: phones, earphones, and wearables 30:16 – Manufacturing with 60 tons of recycled materials 33:08 – The 800 tons of CO₂ saved through upcycling 35:04 – Branding with emotion: the art of “technical warmth” 38:18 – Capitalism vs tech: when scale kills soul 42:24 – Changing how people think about technology 45:00 – David’s next dream: AI‑powered medicine and drug discovery 💼 Connect with David Sanmartin on LinkedIn – https://www.linkedin.com/in/dasanmartin/ 🔗 Learn more about Nothing – https://nothing.tech 📥 Apply to join the Nothing team – https://careers.nothing.tech/ 🎧 Reinventing Capitalism is the podcast where we decode the success of for‑profit, mission‑driven businesses — hosted by Claudia Tomas. If you enjoyed this episode, please: 1. Follow the show 2. Leave a review 3. Share with someone who wants to make an impact 🔗 Learn more about Reinventing Capitalism – www.reinventingcapitalism.xyz Keywords: Nothing tech, David Sanmartin, OnePlus, Carl Pei, transparent smartphones, minimalist design, sustainable technology, purpose‑driven innovation, circular economy, consumer electronics, trust in technology, green tech, intentional tech, design for impact, smartphone sustainability, Reinventing Capitalism

    47 min
  3. Can Blockchain Finally Make Recycling Transparent? With founder of Plastiks, André Vanyi-Robin

    10/08/2025

    Can Blockchain Finally Make Recycling Transparent? With founder of Plastiks, André Vanyi-Robin

    What if every piece of plastic had a passport and a price tag? In this episode, we meet André Vanyi-Robin, founder of Plastiks, the blockchain-powered platform turning plastic waste into verified environmental action. After decades building in tech, André isn’t launching another app, he’s pioneering traceability in recycling, making it possible for brands and consumers to trust that plastic has actually been collected, recycled, and reused. We explore: - Why plastic is the most visible, yet overlooked, environmental crisis - The €2.5M+ kilos of plastic Plastiks has verified through blockchain - How digital certificates (NFTs) can track recycling and create new revenue - The pricing model that makes Plastiks both scalable and profitable - Why transparency is no longer optional in sustainability - The business case for verified claims vs greenwashing - What founders can learn from matching tech to real-world problems Chapters: 00:00 – From web pioneer to impact entrepreneur 02:17 – The idea: verified recovery as a new revenue stream 05:40 – Why blockchain beats databases for traceability 11:00 – How Plastiks verifies invoices, payments & logistics 18:00 – The business model: SaaS + licensing + onboarding 21:42 – Clients: Danone, Bayer Leverkusen, FC Barcelona, the UN 23:19 – Plastic credits, carbon credits, and regulatory compliance 27:06 – The real barrier: fear of transparency 33:07 – Vision: a global traceability standard for all materials 38:20 – What it takes to stay focused as an impact founder 💼 Connect with André Vanyi-Robin on LinkedIn – https://www.linkedin.com/in/andrevanyirobin/ 🔗 Learn more about Plastiks – https://plastiks.io 🎧 Reinventing Capitalism is the podcast where we decode the success of for-profit, mission-driven businesses — hosted by Claudia Tomas. If you enjoyed this episode, please: 1. Follow the show 2. Leave a review 3. Share with someone who wants to make an impact 🔗 Learn more about Reinventing Capitalism – www.reinventingcapitalism.xyz Keywords: Plastic traceability, blockchain for sustainability, verified recycling, waste recovery, circular economy, ESG, purpose-driven companies, Plastiks, green tech, impact entrepreneurship, transparency in business, SaaS for climate

    42 min
  4. Reinventing Construction, Circular Living & Tech-Driven Housing, with Lucas Carne, founder of 011h

    10/05/2025

    Reinventing Construction, Circular Living & Tech-Driven Housing, with Lucas Carne, founder of 011h

    In this episode, we speak with Lucas Carné, the Spanish entrepreneur who co-founded Privalia (acquired for €500M) and is now building something even bolder: 011h, a climate-tech construction company reimagining how we build homes. From digitalized supply chains to circular materials and mass timber, 011h is proving that sustainability, tech, and affordability can go hand in hand, even in one of the world’s most conservative industries. We explore: - How Lucas went from e-commerce success to climate-driven construction - Why retiring early made him realise something was missing - Why construction accounts for 39% of global CO2, and how to fix it - What 011h is building: a tech-first, carbon-conscious "neo builder" - The power of industrialization, prefab systems & circular design - The real blockers - How founders can turn sustainability into a competitive advantage Chapters: 00:00 – From tech to construction: Lucas's unexpected pivot 03:00 – Why retirement didn’t fulfill him after exiting Privalia 06:00 – Discovering the sustainability crisis in construction 09:00 – How digitalization can enable systemic change 11:00 – The business case for climate-first building models 14:00 – What 01H actually does: product, process, and platform 17:00 – Circular materials, mass timber, and modular design 20:00 – The trilemma: scaling, cost-efficiency & carbon neutrality 23:00 – Building an ecosystem of developers, suppliers, and regulators 26:00 – The importance of regulation in enabling sustainable building 29:00 – Why technology is the Batman of construction 32:00 – Advice for purpose-driven entrepreneurs 35:00 – 01H’s roadmap: from Spain to Europe, and beyond 37:00 – Naming 01H: Fibonacci, housing, and "the 11th hour" 💼 Connect with Lucas Carné on LinkedIn - https://www.linkedin.com/in/lucas-carn%C3%A9/ 🔗 Learn more about 01H -https://www.011h.com/ 🎧 Reinventing Capitalism is the podcast where we decode the success of for-profit, mission-driven businesses, hosted by Claudia Tomas. If you enjoyed this episode, please: - Follow the show - Leave a review - Share with someone who wants to make an impact 🔗 Learn more about Reinventing Capitalism - www.reinventingcapitalism.xyz Keywords: Green construction, sustainable architecture, digital construction, climate tech, circular economy, carbon-neutral buildings, prefab housing, impact entrepreneurship, regenerative design, 011h, Privalia, purpose-driven companies

    39 min
  5. Why Impact Startups Outperform: Norrsken is Europe’s Boldest Impact VC, with Joan Jofra

    09/21/2025

    Why Impact Startups Outperform: Norrsken is Europe’s Boldest Impact VC, with Joan Jofra

    Joan Jofra is the Director of Global Events at Norrsken, the pioneering impact VC and startup hub backing scale-driven ventures in climate, health, and social impact. A thought leader who has shaped Europe’s startup ecosystem across top platforms like “4YFN,” “Tech BBQ,” and Norrsken’s Impact Week, Joan is passionate about building communities and accelerating founders who put people, planet, and profit at the heart of their missions. In this interview, we unpack: - Why impact and financial returns are stronger together for startups - What distinguishes impact entrepreneurship from traditional tech startups - The challenges and opportunities in building a “purpose as infrastructure” mindset across industries - How Impact Week curates meaningful collaboration (and why ticket prices matter) - Startup myths: From VC funding as a “success stamp” to misconceptions about making money in impact Chapters: 00:00 - Intro & Joan’s Journey 04:01 - What Makes Impact Startups More Resilient 12:01 - Community, Collaboration & Learning in VC 17:01 - Investing for Purpose: Norrsken’s Approach 22:35 - From “Purpose” to Infrastructure: Systemic Change 28:05 - Events, Branding & Building Real Communities 32:12 - Joan’s Dream Project & Closing 💼 Connect with Joan Joffra on LinkedIn → https://www.linkedin.com/in/joanjofra/ 🔗 Learn more about Norrsken → https://www.norrsken.org/ 📥 See Norrsken career opportunities → https://www.norrsken.org/work-at-norrsken 🎧 Reinventing Capitalism is the podcast where we decode the success of for-profit, mission-driven businesses, hosted by Claudia Tomas. If you enjoyed this episode, please: 1. Follow the show 2. Leave a review 3. Share with someone who wants to make an impact Learn more about Reinventing Capitalism at 🔗 www.reinventingcapitalism.xyz #business #tech #entrepreneurship #impact #purpose

    32 min
  6. How Qida Is Fixing Europe’s Healthcare Crisis with Compassion + AI, with founder Oriel Fuertes

    09/14/2025

    How Qida Is Fixing Europe’s Healthcare Crisis with Compassion + AI, with founder Oriel Fuertes

    Oriel Fuertes is a public health strategist with a decade of experience advising governments on healthcare system sustainability. As the founder and CEO of Qida, he’s building a future where seniors stay in their homes longer, combining technology with human empathy to deliver end-to-end elderly care. Under Oriel’s leadership, Qida has scaled 7x in two years, working with over 100 public institutions and directly employing more than 1,500 caregivers. In this interview, we unpack: - The unsustainable growth of healthcare spending, and Qida's radical solution. - How to scale impact businesses without sacrificing empathy. - Building company culture: what Oriol looks for in mission-driven talent. - The key drivers behind Qida’s explosive growth and plans for expansion. - Can social entrepreneurs really change the system? Chapters: 00:00 Intro 02:00 Oriel’s Journey: From McKinsey to Entrepreneur 04:30 The Healthcare Sustainability Crisis in Europe 08:15 The Birth of Qida: Mission, Inspiration & Legacy 13:05 How Qida Works: Prevention, Private, and Public Care Explained 17:30 Scaling: Working with Governments and Future Expansion 22:10 The Human Side of Home Care: Technology vs. Empathy 26:20 Culture as a Competitive Advantage & Qida’s Manifesto 29:10 Balancing Purpose and Profit in Venture-Backed Businesses 33:00 Hiring for Impact: What Oriel Seeks in Talent 35:20 Closing Thoughts: Resilience, Balance, and Staying Mission-Driven 💼 Connect with Oriel on LinkedIn → https://www.linkedin.com/in/oriol-fuertes-cabassa/ 🔗 Learn more about QIDA → https://www.qida.es/📥 APPLY TO 🚀Work at Qida → https://www.qida.es/empleo 🎧 Reinventing Capitalism is the podcast where we decode the success of for-profit, mission-driven businesses, hosted by Claudia Tomas. If you enjoyed this episode, please: 1. Follow the show 2. Leave a review 3. Share with someone who wants to make an impact 🔗 Learn more about Reinventing Capitalism → www.reinventingcapitalism.xyz #missiondriven #health #startup #entrepreneur #impact

    36 min
  7. The LinkedIn for Climate: Tim Steppich on Mobilizing 30,000 People to Solve Climate Change

    09/02/2025

    The LinkedIn for Climate: Tim Steppich on Mobilizing 30,000 People to Solve Climate Change

    Today at Reinventing Capitalism, a podcast with Claudia Tomas, we have Tim Steppich, founder of InClimate, the platform transforming how people find purpose-driven work in climate. Tim Steppich is the founder of InClimate, often described as the "LinkedIn for climate." With a global community of 30,000 members across 100+ countries, Tim is redefining how talent enters and flourishes in the climate impact sector. His mission: make working in climate as accessible and attractive as working in tech. In this conversation, you will learn: - Building InClimate: From a scrappy job board to an international community - What *actually* is social entrepreneurship? Definitions and misconceptions - The data behind making impact (and how InClimate measures real-world results) - How to build your climate career: tips for breaking in, even if you have ZERO climate experience - Being a solo founder: AI, lessons learned, and building in public Chapters: 00:00 Intro 01:15 Meet Tim Steepic & the Origin of In Climate 04:33 Defining Social Entrepreneurship: Impact vs. CSR 08:11 Tim’s Personal Journey Into the Climate Space 11:40 The In Climate Platform—Mission, Features & Growth 17:20 Building Community: From Digital to Real-World Connections 22:36 Data, Impact, and Tracking Success at Scale 27:18 Top Strategies for Growing a Climate Tech Community 31:53 The Realities & Rewards of Solo Founding (and Using AI for Support) 35:08 Barriers for Talent Entering Purpose-Driven Work — And How to Overcome Them 37:41 Tim’s Vision for the Future of In Climate & Global Impact Communities 39:19 Claudia’s Final Thoughts & Where to Learn More website: www.reinventingcapitalism.xyz

    40 min
  8. The Digital App Making Money by Tackling Food Waste, with Founder of Too Good To Go, Jamie Crummie

    08/28/2025

    The Digital App Making Money by Tackling Food Waste, with Founder of Too Good To Go, Jamie Crummie

    Today at Reinventing Capitalism, a podcast with Claudia Tomas, we have Jamie Crummie: lawyer, entrepreneur, and co-founder of Too Good To Go. Jamie Crummie left a career in human rights law to fight food waste, co-founding Too Good To Go: a social impact tech company on a mission to eliminate food waste globally. Under his leadership, Too Good To Go has grown into a multinational platform with more than 100 million users, saving over 500 million meals, and generating over $160 million in annual revenue, all while making a measurable difference for people, business, and the planet. In this interview, you will learn: - The real global cost and climate consequences of food waste - How Too Good To Go built a scalable, triple-win business model - How to overcome the “chicken and egg” problem in launching a marketplace - Using technology and AI for food rescue and impact at scale - Advice for talent and founders seeking purpose-driven careers Chapters: 00:00 Intro: Why Food Waste Is a $1 Trillion Global Problem 04:30 Jamie Crummie: From Human Rights Law to Food Impact 09:34 The Shocking Stats & Environmental Cost of Food Waste 15:18 Building a Triple-Win: Customers, Businesses, Planet 19:52 How Too Good To Go Works—Business Model & UX 25:45 Marketplace Launch: Early Wins, Viral Growth & Media 32:10 Measuring Impact: The Power of Tracking “Meals Saved” 36:45 Staying Mission-Driven—Hard Choices for Growth & Brand 40:14 Work-Life Balance & Sustainable Impact Leadership 43:16 Changing Habits: Behaviour, Education, and Tech for Good 47:10 How to Transition to an Impact Career Website: www.reinventingcapitalism.xyz TGTG Website: https://www.toogoodtogo.com/ Jamie Crummie LinkedIn Profile: https://www.linkedin.com/in/jamie-crummie-4157ba84/

    53 min
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About

This is a space where entrepreneurship, tech, and impact, intersect. The entrepreneurs & companies featured in this podcast will have a profitable business model while solving for at least 1 of the 17 UN SDGs. Mission goes first, profitability follows. If you've ever: - Dreamt about having a positive impact in the world while making money - Felt uninspired by your job - Questioned whether if capitalism is a positive vs negative force You're in the right place.

Information

  • Creator
    Claudia Tomas
  • Years Active
    2024 - 2025
  • Episodes
    33