Reloading Luxury Luxury Tribune

Following the appointment of Ilaria Resta as the new CEO of Audemars Piguet, François-Henry Bennahmias reflects on his leadership tenure that has left an indelible mark on the brand. 
This latest podcast is a dive into the personal world of the man who led Audemars Piguet for eleven years. François-Henry Bennahmias recounts his beginnings in the industry, his vision of watchmaking, which he has always tried to shake up by opening it up to other artistic worlds, and how his way of inspiring teams has changed over the years. In a free and unfiltered conversation, he tells us about his extraordinary journey, decisive encounters, and the visionary spirit he has instilled in his teams. Flexibility, adaptation, and connection are the three constants that will always prevail in his way of leading.  

This third episode concludes a series of podcasts on the theme of leadership.

For the past ten years, the Audemars Piguet brand has experienced an uninterrupted increase in turnover. This evolution of the brand's value is linked to several factors, including the often-mentioned change in distribution strategy. But it is not the only driver. The leadership in place, instilled by its CEO François-Henry Bennahmias, is also a catalyst for the brand's transformation. 
The mindset in place, the brand's own freedom of tone, is generating a strong and original creative dynamic. The question is whether it will last, when he leaves the company at the end of 2023.
In this second episode "Reloading Luxury, Inside Audemars Piguet. Leadership & Innovation", Luxury Tribune invites the listener to step inside the brand's most secretive factory, built in Le Locle, in the Neuchâtel Jura, where Research & Development and the production of mechanical complicated movements are located. 
This second podcast explores the industrial and creative forces in place and gives the floor to those who drive innovation at Audemars Piguet: Thierry Chevillat, Head of Industrialisation, Lucas Raggi, R&D Director and Sébastien Perret, Design Director.

Today, Audemars Piguet has become one of the five greatest watchmaking brands worldwide. Yet that was not the case ten years ago, when François-Henry Bennahmias took over the head of the company. 
In 2012, the brand produced 32,000 watches a year; in 2023, it has reached 51,000 pieces. The industrial structure Audemars Piguet is building could bring the manufacture to produce up to 70,000 watches a year. 
Today, Audemars Piguet isn’t only a successful brand, it’s a state of mind, guided by a very specific leadership. The question remains to know whether this will last, as François-Henry Bennahmias will be leaving the company at the end of the year 2023. To understand the secrets of this success story, the first episode of "Reloading Luxury: Leadership & Transmission - The Padawans" explores the strengths at hand and opens the floor to young talents who shape this success. 
For the first time, the chief of staff and François-Henry Bennahmias’ close guard called the Padawans, speak out.