Remarkable Marketing Caspian Studios, Ian Faison

We knew this day would come. The day where we finally talk about the one tech company all others look up to: Apple.

The truth is that the behemoth has endured ups and downs to become one of the greatest brands of all time, and all under the leadership of Steve Jobs.

So in this episode, we’re taking marketing lessons from Steve Jobs based on his biography by Walter Isaacson with the help of our guest, Jotform CMO Steve Hartert.

Together, we talk about being insatiably curious about your customers, daring to fail, and exercising your creativity.

Every B2B brand voice sounds the same. Let’s mix in some drama, a bit of comedy, maybe even suspense.

We’re here to convince you to blend genres and create something new, unique and attention grabbing.

We’re taking notes from author Dan Simmons and his book The Terror with the help of our guest, JumpCloud CMO Micha Hershman.

Together, we talk about mixing genres, using persuasion, and basing your narrative on a true story.

If you don’t have a map, you’re lost. How do you know where you’re going or even what the next step is?

This is true whether you’re navigating Middle Earth or content creation. We’re here to help you get oriented.

In this episode, we’re taking marketing lessons from The Hobbit with the help of our special guest, CMO at ChurnZero, Hunter Montgomery.

Together, we talk about drawing a map, finding a mentor who will push you out of your comfort zone, blocking and tackling, and getting your partners to tell your story.

Leslie Knope once said, “We need to remember what’s important in life: friends, waffles, work. Or waffles, friends, work. Doesn’t matter, but work is third.”

And we agree, waffles are important. But we’re here today to talk about friends. Because making marketing friends is key to supporting your growth and content production.

That’s one of the lessons we’re taking away from Parks and Recreation with the help of our guest, Director of Content Marketing at Intellimize, Jen Lacey. Together, we talk about building relationships, collaborating for creative problem solving, and embracing your weirdness.

There’s a very real shift in mindset between making a single piece of content and making a long-standing series.

But that shift in mindset launches a content machine that can fill your calendar, grow a dedicated audience, and build a name for your brand.

And in this episode, we’re learning from one of the biggest content machines in reality TV: Survivor.

We’re looking at the show that’s been running for 46 seasons to date with the help of our guest, Founder of Distribution First, Justin Simon.

Together, we talk about repeating your winning formula, creating a distribution plan, and staying true to who you are.

Making content that’s truly original is something all content marketers want to do.

But then why does so much B2B content look and feel the same?

Today, we’re giving you permission to express yourself in content like you might express yourself in art.

In this episode, we’re taking lessons from the Japanese collective of ultra-technologists known as teamLab.

Together, with the help of our guest, SVP of Marketing at Sigma Computing Erik Bower, we’re talking about defying convention, starting with the last mile, and more.