Remen Okoruwa: The Pivot That Saved a Multifamily Startup

Humans of Multifamily

Shiv Gettu sits down with Remen Okoruwa, co-founder and CEO of Propexo, as he shares his journey from Iowa to Harvard, and from HubSpot product leader to proptech founder.

Through stories of growing up in a family of doctors, mourning a failed startup, and executing a dramatic pivot, Remen provides insights into finding your path and rebuilding when things aren't working.

He also discusses his team's discovery of product-market fit in multifamily technology integrations and their acceptance into Y Combinator.

Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn.

Key moments: 00:00 Growing Up in Iowa 03:00 Choosing Business Over Medicine 10:00 Learning Through Elite Organizations 21:00 The Moment Everything Changed 33:00 Pivoting the Company 38:00 Finding Product-Market Fit

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