Renewable Storytellers

Nick Centera
  • 5.0 (1)
  • MARKETING
  • UPDATED MONTHLY

The podcast where renewable leaders can discover the art and science of storytelling. Hosted by marketing expert Nick Centera, this show dives into how compelling narratives can amplify your impact, inspire action, and drive growth in utility-scale solar, wind, and energy storage. Each episode features practical marketing insights, real-world examples, and inspiring conversations with industry leaders to help you harness the power of storytelling in your business and beyond. Tune in to turn your vision into a story the world won’t forget.

Episodes

  1. Landing Marketing Anywhere: A Global Perspective with Kristan Kirsh"

    11/16/2025

    Landing Marketing Anywhere: A Global Perspective with Kristan Kirsh"

    In this episode of Renewable Storytellers, host Nick Centera sits down with Kristan Kirsh, SVP of Global Marketing at Nextracker. Discover how Kristan has transformed Next Tracker into a global renewable energy powerhouse, leading innovative campaigns like "Landing Solar Anywhere." From her experiences in international business to her passion for CSR initiatives, Kristan shares insights on storytelling, executive branding, and the power of metaphors in the renewable energy sector. Tune in to explore the human stories behind the technology and learn how Nextracker is shaping the future of clean energy. Key Insights "Landing Solar Anywhere" campaign effectively combines space and renewable energy themes to capture attention.Next Tracker's global marketing strategy involves tailoring messages to different regions while maintaining cohesive corporate themes.Kristan emphasizes the importance of connecting human stories with the company's value proposition to enhance storytelling.Executive personal branding is crucial for aligning individual voices with the company's brand, especially on platforms like LinkedIn.

    38 min
  2. How to Use Psychology to Tell Better Stories w/ Mike Casey

    10/26/2025

    How to Use Psychology to Tell Better Stories w/ Mike Casey

    How to Use Psychology to Tell Better Stories w/ Mike Casey In this conversation on the Renewable Storytellers podcast, Mike Casey, founder of Tigercomm, shares his extensive experience in communication, particularly in the renewable energy sector. He emphasizes the importance of emotional connection in messaging, the lessons that can be learned from political campaigns, and the common mistakes made by renewable developers in community engagement. Casey advocates for a new style of communication that prioritizes listening to communities and addressing their needs, while also discussing the challenges of public speaking and personal branding. What You'll Take Away From This Episode: The human mind processes information emotionally before rationally.Why B2B marketing often fails because of its focus on facts over feelings.Storytelling should focus on the emotional benefits of a product.How studying political campaigns provides valuable lessons in communication tactics.Why renewable developers must engage communities to build a social reputation.Why building a personal brand should focus on providing value, not self-promotion.Discomfort in public speaking is normal and can be managed. Tactical Links: Mike Casey: Linkedin | TigercommScaling Clean - Listen on Apple, Spotify, Radio Public, Amazon Music, iHeart, and Google Podcasts.This Week in Cleantech - Watch on YouTube or Renewable Energy World. Listen on Apple Podcasts, Spotify, or Google Podcasts.Cleantech Investors Roundtables - Watch on the Cleantech Leaders Roundtable website.Keywords communication, storytelling, renewable energy, marketing, emotional connection, public engagement, political campaigns, messaging mistakes, personal branding, public speaking

    32 min
  3. Harnessing Authenticity in Leadership w/ Abby Hopper

    06/15/2025

    Harnessing Authenticity in Leadership w/ Abby Hopper

    Harnessing Authenticity in Leadership w/ Abby Hopper In this episode of Renewable Storytellers, host Nick Centera interviews Abby Hopper, the president and CEO of the Solar Energy Industries Association (SEIA). Abby discusses her journey in renewables, emphasizing the importance of authenticity, effective communication, and personal branding in leadership. She shares insights on how to engage with audiences, the significance of storytelling, and the need for transparency within organizations. Abby also offers advice for emerging leaders on how to navigate their careers while maintaining their authentic voice. What You'll Takeaway From This Episode: The importance of clear communication in the solar industry. Why authenticity is crucial for effective leadership and connection with others. Why building a personal brand takes time and how it should reflect your true self. How storytelling is a powerful tool for engaging audiences and conveying vision. Why leaders should articulate a vision that resonates with diverse audiences. The importance of balancing personal anecdotes with professional insights. Why leaders have a responsibility to speak up on important issues. How being authentic can lead to deeper connections and support from others.   Tactical Links: Connect with Abby Hopper LinkedIn | Book Link - We Took The Risk Companies Mentioned: EDP Renewables North America, Nextracker, Nextamp, Apex Clean Energy Keywords Abby Hopper, SEIA, solar energy, authenticity, communication, personal brand, leadership, storytelling, industry vision, transparency

    35 min
  4. How Do You Tell a Story With Data? w/ Sylvia Leyva Martinez

    04/28/2025

    How Do You Tell a Story With Data? w/ Sylvia Leyva Martinez

    How do you tell a story with data? w/ Sylvia Leyva Martinez In this episode of the Renewable Storytellers podcast, host Nick Centera speaks with Sylvia Leyva Martinez, a principal analyst at Wood Mackenzie, about the art of storytelling with data in the renewable energy sector. Sylvia shares her insights on how to craft meaningful narratives from raw data, the importance of industry conversations, and the necessity of understanding the audience when presenting information. We get into the common pitfalls in data communication, the balance between influence and impartiality, and the role of curiosity in effective analysis. We uncover the importance and need for clarity, relevance, and engagement in data storytelling, particularly in the context of utility-scale solar energy. What will you learn from this episode: Data storytelling is about crafting meaningful narratives. Why knowing your audience is key to effective communication. Simplicity is essential in data presentation. Why you should always provide critical analysis alongside data. Why to avoid overwhelming your audience with too much information. Experience shapes the ability to tell compelling data stories. Tactical Links: Sylvia: LinkedIn  Sylvia is also the host of Interchange Recharged, a leading podcast in the energy and clean-tech space.

    36 min
  5. How Do You Market in a Commodity Environment? w/ Tom Weirich

    04/28/2025

    How Do You Market in a Commodity Environment? w/ Tom Weirich

    How Do You Market in a Commodity Environment? w/ Tom Weirich In this episode of Renewable Storytellers, host Nick Centera interviews Tom Weirich, head of marketing at EDP Renewables North America. They discuss the challenges of marketing in a commodity environment, the importance of community engagement, and how brands can differentiate themselves. Tom shares insights on successful companies like NextTracker and Apex Clean Energy, emphasizing the need for environmental justice and long-term relationships with communities. The conversation also touches on the importance of unified messaging in the renewable energy sector and the role of personal storytelling in building a strong brand identity. What You'll Takeaway From This Episode: Why differentiation in a commodity market is crucial for success. How community engagement fosters ownership and support for energy projects. Why environmental justice should be integrated into energy development. How long-term relationships with communities enhance project success. Why personal branding can amplify the stories of individuals in the industry. Why every individual in the industry has a valuable story to share. Tactical Links: Connect with Tom Weirich LinkedIn | Book Link - We Took The Risk Companies Mentioned: EDP Renewables North America, Nextracker, Nextamp, Apex Clean Energy Keywords renewable energy, marketing, community engagement, environmental justice, branding, innovation, storytelling, energy projects, clean energy, industry collaboration

    34 min
  6. Why You Need Another Podcast - Renewable Storytellers Trailer w/ Nick Centera

    04/28/2025

    Why You Need Another Podcast - Renewable Storytellers Trailer w/ Nick Centera

    Welcome to Renewable Storytellers, the podcast that uncovers the untold stories behind the energy industry. I’m Nick Centera, and if you’re leading the charge in energy—you already know that our industry isn’t just about technology or policy. It’s about people. Because behind every breakthrough, every major project, and every push for a cleaner future… there’s a story. WHY YOU NEED TO LISTEN? If you’ve ever struggled to explain why your work matters in a way that sticks, this podcast is for you. Because in an industry as complex as ours, storytelling isn’t just a “nice-to-have.” It’s how we build support, attract talent, secure investment, and inspire action. I'll break down what makes a compelling story—whether it’s from industry pioneers, marketing pros, or unexpected voices outside our sector who’ve mastered the art of storytelling. Here’s what you can expect from every episode: Candid conversations with energy executives who’ve learned how to turn data into compelling narratives. Insights from top marketers on how to build a brand that resonates. Real-world case studies of storytelling done right—and what you can learn from them. I'm not here to talk at you. I'm here to equip you with the strategies and inspiration to communicate your impact more effectively. So if you’re ready to move beyond the jargon and start telling stories that matter—hit subscribe and join me for Episode 1. This is Renewable Storytellers—because the future of energy isn’t just being built. It’s being told.

    2 min
  • 6 Episodes

About

The podcast where renewable leaders can discover the art and science of storytelling. Hosted by marketing expert Nick Centera, this show dives into how compelling narratives can amplify your impact, inspire action, and drive growth in utility-scale solar, wind, and energy storage. Each episode features practical marketing insights, real-world examples, and inspiring conversations with industry leaders to help you harness the power of storytelling in your business and beyond. Tune in to turn your vision into a story the world won’t forget.

Information

  • Creator
    Nick Centera
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Nick Centera
  • Show Website
    Renewable Storytellers