Repeatable Growth

Lean Labs
  • 5,0 (3)
  • Marketing
  • Semanal

A biweekly podcast discussing the strategies, tactics, and tools growing B2B SaaS brands need to crush the competition and grow their businesses. New episodes every other Tuesday!

  1. 3 de fev.

    AI-Proof Marketer: The #1 Marketing Skill that Matters Even When Everything Is Automated

    AI can design your ads, build your funnels, and optimize your campaigns. So what's left for marketers to do? Everything that actually matters. AI is eating execution, but it can't fix your positioning. It can't define your strategy. It can't understand what your customers actually care about or why they'd choose you over a competitor. When every company has access to the same AI tools generating content at the same speed, strategy becomes your only real differentiator. In this episode, Kevin Barber breaks down the human skills that survive in an AI-saturated world. He walks through what gets automated, what stays irreplaceably human, and the new skill stack CMOs need to build to lead AI-powered marketing teams.

    28 min

  2. 20 de jan.

    Fixing the Last Mile: Why Most AI Fails at Execution (And How to Fix It)

    Most companies don't have an AI problem: They have a shipping problem. AI generates content in seconds. But somehow, it still takes your team weeks (or never) to publish anything. Strategies sit in docs. Insights never become actions. Outputs pile up unused. The issue isn't the model. It's the last mile: the gap between AI output and executed work. In this episode, Kevin Barber breaks down the places AI execution dies inside companies. He walks through what an AI-first workflow actually looks like, how to diagnose where your outputs are getting stuck, and the leadership changes needed to unlock shipping velocity. If your team generates AI work but struggles to ship it, this episode is your blueprint.

    26 min

  3. 6 de jan.

    The “AI Expert” Illusion: Why “Prompting Well” Isn’t Your AI Advantage

    Everyone thinks they're an AI expert because they can write a prompt. (Or thinks they need to hire a “Prompt Engineer”). But Kevin Barber exposes the truth: prompting isn't expertise; it's trial and error.  Real AI leverage comes from problem framing, system design, and workflow integration that drives outcomes, not just outputs. Learn what separates teams that copy-paste ChatGPT prompts from those building AI competency that actually scales.

    25 min

  4. 16/12/2025

    AI Talent & the Upskill Dilemma

    Most SaaS companies think they need to hire AI experts to transform their business. But do they? Kevin Barber breaks down why the real AI talent gap isn't about recruiting data scientists. Instead, you need to upskill the team you already have. Learn how winning companies are turning their existing teams into AI-ready talent.

    26 min

  5. 02/12/2025

    How We Took AI From “Helpful” to “Game-Changing”

    The smartest AI models still produce junk if they're fed junk. Most SaaS startups are getting some value from their AI tools... but they're leaving massive potential on the table. Kevin Barber shows you why AI performance isn't just about prompts or models; it's about data and context. Learn how to structure your inputs and train your AI so your tools can produce quality content for your brand.

    29 min

  6. 18/11/2025

    Your AI Knows Nothing About You (And That's the Problem)

    Businesses complain AI feels generic—because it is. They never fed it brand data, customer tone, or internal insights. Kevin Barber shows you how to teach AI your company's DNA so it stops sounding like the internet and starts sounding like you. Learn why generic AI produces generic results, and how the smartest SaaS companies are building brand-trained systems that actually understand their voice, customers, and strategy. Here's the tool Kevin references in the episode! Click Here

    30 min

  7. 04/11/2025

    When AI Makes Decisions: The Age of Agent-cy

    Are you still stuck wrestling with ChatGPT to get it to produce mediocre results? If so, you're falling behind. In this episode, Kevin Barber breaks down the shift from "AI as a tool" to "AI as a teammate" and shows you how to implement Agentic AI systems that turn data into revenue-driving action.

    23 min

  8. 21/10/2025

    The Slop Layer: How to Survive the Flood of Generic AI Content

    Are you accidentally creating AI-generated content that lowers your brand value and drives prospects away? In this episode, Kevin Barber exposes the "slop layer" problem killing marketing ROI. Learn his framework for using AI strategically to create content that cuts through the clutter and drives actual pipeline growth.

    28 min
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Sobre

A biweekly podcast discussing the strategies, tactics, and tools growing B2B SaaS brands need to crush the competition and grow their businesses. New episodes every other Tuesday!

Informações

  • Criado por
    Lean Labs
  • Anos de atividade
    2023 - 2026
  • Episódios
    101
  • Classificação
    Livre
  • Copyright
    © 2025 Lean Labs
  • Site do podcast
    Repeatable Growth