Research Reframed

National Research Group
  • 3.0(2개의 평가)
  • 마케팅

Research Reframed is a podcast from National Research Group that pulls back the curtain on the world of research and insights, exploring how the industry works today and the trends that will shape its future. The series spotlights emerging trends, challenges assumptions, and debunks common myths in insights and data science. Hosted by Jasmina Saleh, Thought Leadership Director at NRG, each episode explores the methodologies that shape decision-making across media, entertainment, technology, and beyond. Through candid conversations with industry experts, Research Reframed cuts through the noise to deliver practical and forward-looking guidance for anyone navigating today’s increasingly complex insights landscape.

에피소드

  1. What do our panel of tech experts see coming next?

    1일 전

    What do our panel of tech experts see coming next?

    Who’s really shaping the future of AI policy, and what are the most influential voices saying behind closed doors? In this episode, Jasmina is joined by David Byler, NRG VP and in-house expert on public opinion and panel research, to explore the Key Opinion Leaders (KOL) Panel. The KOL brings together leading voices across government, policy, academia, and technology, revealing what they’re really saying about today’s biggest policy questions: from AI anxieties to whether the US is truly leading the global AI race.

    31분
  2. How are superfans transforming the franchise landscape?

    2월 12일

    How are superfans transforming the franchise landscape?

    What does it take to build a successful entertainment franchise in our modern media ecosystem? And who are today’s franchises actually for? In this episode, Jasmina is joined by Matt Blong, EVP, Head of NRG’s Syndicated Entertainment Programs, and Collin Leirvik, EVP, Head of Gaming and Sports. Together, they explore how the most powerful entertainment franchises are shifting away from broad, four-quadrant appeal and toward deeply-engaged fandoms, from hardcore gamers to anime superfans. And they dig into what the future of entertainment strategy will look like in a world where passion, not reach, is the true key to success. Want to explore some of the work mentioned in this conversation? You can dive into our Leveling Up research and our Anime, Ascendant research via the links.

    32분
  3. What can 7,000 stories written by kids reveal about modern childhood?

    1월 29일

    What can 7,000 stories written by kids reveal about modern childhood?

    Research Reframed pulls back the curtain on what's next in the world of research, insights, and data science. In this episode, host Jasmina Saleh is joined by Fergus Navaratnam-Blair, Vice President for Trends and Futures, and Alan Miyazaki from NRG’s data science team. Together, they explore how generative AI is opening up new possibilities for research and insights professionals. As a case study, they discuss a research initiative conducted in partnership with the nonprofit Young Storytellers that used large language models to analyze more than 7,000 children’s stories, revealing how young people’s hopes, fears, and emotional needs have evolved over the past 20 years. Want to go deeper? You can explore the full research behind this work here.

    38분
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소개

Research Reframed is a podcast from National Research Group that pulls back the curtain on the world of research and insights, exploring how the industry works today and the trends that will shape its future. The series spotlights emerging trends, challenges assumptions, and debunks common myths in insights and data science. Hosted by Jasmina Saleh, Thought Leadership Director at NRG, each episode explores the methodologies that shape decision-making across media, entertainment, technology, and beyond. Through candid conversations with industry experts, Research Reframed cuts through the noise to deliver practical and forward-looking guidance for anyone navigating today’s increasingly complex insights landscape.

정보

  • 제작진
    National Research Group
  • 방송 연도
    2026년
  • 에피소드
    3
  • 등급
    전체 연령 사용가
  • 저작권
    © National Research Group
  • 웹사이트 보기
    Research Reframed