GTM Vault

Rick Koleta
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Actionable GTM playbooks, AI-driven frameworks, and interviews with tech operators to help you scale SaaS with real-world strategy.

  1. HACE 14 H

    The Secret Pattern Behind Predictable Revenue Engines with Amber Brooner (CRO, XTEL)

    In this episode of GTM Vault, host Rick Koleta unpacks the hidden pattern behind companies that scale predictably. We break down why clarity, alignment and operating rhythm beat raw activity, and how elite CROs create systems where execution becomes consistent across Marketing, Sales and Customer Success. Amber reveals her AAA diagnostic for the first 30 to 60 days, how to remove friction from fast-moving GTM engines and why industry-focused selling creates repeatable outcomes at scale. Guest Amber Brooner of XTEL shares the frameworks she has used across SAP, Salesforce, PagerDuty and Informatica to lead global GTM teams through transformation. She shows how to build trust through uncertainty, why alignment eliminates revenue drag, and where AI is already making the biggest impact in forecasting, pricing and frontline execution. We also dig into the leadership traits that matter, the metrics that actually signal performance and the system cadence that turns a complex organization into a predictable revenue engine.

    15 min

  2. 9 NOV

    Predictive Enablement = More Revenue with Christina Brady

    In this episode of GTM Vault, host Rick Koleta explores how predictive enablement becomes the hidden engine behind scalable revenue teams. We dig into frameworks that align marketing, sales, and customer success—covering the shift from reactive training to forward-looking skill-flows, how revenue ops becomes an intelligence layer, and why enabling your team predictively isn’t optional—it’s the lever for growth in 2025. Guest Christina Brady of Luster walks through how her GTM system transforms pipeline performance with real numbers, drills into the roles that matter (and the ones that cost), and shows how to convert enablement from a checkbox into measurable revenue. We also discuss the metrics that matter, the system cadence you’ll need, and how to unite your GTM stack so one engine drives growth — not three silos chasing their own goals.

    40 min

  3. 26 OCT

    The CRO Playbook with Michele Shepard (CRO, Emburse)

    In this episode of GTM Vault, host Rick Koleta speaks with Michele Shepard — Chief Revenue Officer at Emburse — about scaling predictive revenue systems and turning AI into an intelligence layer for enterprise growth. Michele shares her frameworks for building repeatable GTM systems that align people, process, and technology — including the 30–60 Framework for new CROs, the Opportunity Scorecard, and how to unify GTM, Product, and Engineering around measurable, predictable growth. We explore how Emburse is redefining finance through AI-powered Expense Intelligence, where finance, travel, and accounts payable shift from reactive workflows to proactive, predictive orchestration. Michele also breaks down what metrics actually matter in 2025 and how agentic AI is transforming enterprise roles. Sponsored by ZoomInfo — GTM Intelligence that automates outreach, triggers plays, and turns signals into revenue. Learn more at zoominfo.com/gtmvault.

    48 min

  4. 12 OCT

    AI That Acts with Harsha Gaddipati

    In this episode of GTM Vault, host Rick Koleta speaks with Harsha Gaddipati — founder & CEO of Slashy.ai (YC S25) — about building AI that connects reasoning with real-world execution.We explore how Slashy’s agents automate complex workflows across sales, marketing, and operations — turning intent into action without human handoffs. Harsha shares his framework for “AI that does,” insights into agent coordination, and why the next era of GTM will be defined by tools that can think and act. Sponsored by ZoomInfo — GTM Intelligence that automates outreach, triggers plays, and turns signals into revenue. Learn more at zoominfo.com/gtmvault.

    16 min

  5. 27 SEP

    Cutting Months off Clinical Trials with Jin Kim

    In this episode of GTM Vault, host Rick Koleta speaks with Jin Kim, founder & CEO of Miracle — a platform built to bring operational transparency, real-time tracking, and unified data integration to clinical trials. Miracle helps biopharma teams break down data silos, forecast enrollment, monitor sites live, and ensure accountability across vendors and stakeholders — all while maintaining compliance. Discover how this technology is helping cut months off trial timelines and what the future holds with AI in clinical operations. Sponsored by ZoomInfo — GTM Intelligence that automates outreach, triggers plays, and turns signals into revenue. Learn more at zoominfo.com/gtmvault.

    31 min

  6. 12 SEP

    Resolution-First AI: Replacing Bloated Support Teams with Rafael Broshi

    Customer support is broken — and reply-only bots aren’t enough. In this episode, Rick Koleta sits down with Rafael Broshi, co-founder and CEO of Notch, to unpack how resolution-first AI agents are transforming CX. Unlike traditional chatbots or GPT wrappers, Notch agents actually resolve issues end-to-end, delivering 40x faster response times, 80 percent lower cost-to-serve, and measurable lifts in CSAT and conversion. Rafael explains why FAQ bots cap at 70 to 80 percent accuracy, how agentic architectures combine deterministic rules with LLMs, and what customer support orgs will look like by 2027 when autonomous agents go mainstream. He also shares a case study where Notch tripled VIP campaign response rates, insights into which industries are adopting fastest, and lessons on selling enterprise AI in production environments. Resolution-first AI isn’t just cutting costs — it’s turning customer experience into a growth engine. Sponsored by ZoomInfo — GTM Intelligence that automates outreach, triggers plays, and turns signals into revenue. Learn more at zoominfo.com/gtmvault.

    29 min

  7. 30 AGO

    The AI Co-Founder: Building Businesses with Agents with Ben Collins

    In this episode of GTM Vault, Ben Collins, co-founder and CEO of Woz (YC Winter ’25), reveals how AI agents are replacing the need for technical co-founders—launching software businesses in days, not months. Ben shares the story behind Woz, explains how AI-native tools mimic engineering and product teams, and why the human “last mile” remains critical for building trust. He also explores how AI shifts GTM strategy, redefines venture capital, and sketches a bold vision for autonomous company creation by 2030. Perfect for founders, operators, and investors navigating the future of AI-enabled entrepreneurship. Sponsored by ZoomInfo — GTM Intelligence that automates outreach, triggers plays, and turns signals into revenue. Learn more at zoominfo.com/gtmvault.

    24 min

  8. 16 AGO

    From PLG to AI Agents in 40 Days with Branca Ballot

    Discover how modern GTM engines evolve from product-led growth to sales-assisted—and why speed is the unlock for AI adoption—in this episode of GTM Vault featuring Branca Ballot, VP of Marketing at Glide. Branca shares how her team grew signups 5x, increased sales-assisted ACV 10x, and launched 5 AI agents in just 40 days. She unpacks the myths around PLG companies adding sales, why RevOps accelerates GTM shifts, and how to align marketing with revenue without killing creativity. With a background spanning GoDaddy, Zenefits, KKR, and BCG, Branca delivers a tactical playbook for founders, marketers, and operators building scalable GTM machines at the intersection of PLG, AI, and high-velocity sales. Listen as she breaks down Glide’s modern growth system—self-serve, partner-led, and sales-led—and where AI is adding real value in GTM today. Sponsored by ZoomInfo — GTM Intelligence that automates outreach, triggers plays, and turns signals into revenue. Learn more at zoominfo.com/gtmvault.

    24 min
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Actionable GTM playbooks, AI-driven frameworks, and interviews with tech operators to help you scale SaaS with real-world strategy.

Información

  • Creador
    Rick Koleta
  • Años de actividad
    2024 - 2025
  • Episodios
    33
  • Clasificación
    Apto
  • Copyright
    © Rick Koleta
  • Mostrar sitio web
    GTM Vault

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