98 episodes

Welcome to the Responsive Nonprofit Podcast – a show that takes you into the mind (and heart) of responsive nonprofit leaders. Through spirited conversations with philanthropy, fundraising, and technology executives, Virtuous’ Bryan Funk and Rob Peabody explore the changing landscape of fundraising and philanthropy – from donor trends, fundraising best practices, controversial takes, nonprofit growth strategies, and mission transformation.

Responsive Nonprofit Podcast Virtuous Software

    • Business
    • 4.4 • 7 Ratings

Welcome to the Responsive Nonprofit Podcast – a show that takes you into the mind (and heart) of responsive nonprofit leaders. Through spirited conversations with philanthropy, fundraising, and technology executives, Virtuous’ Bryan Funk and Rob Peabody explore the changing landscape of fundraising and philanthropy – from donor trends, fundraising best practices, controversial takes, nonprofit growth strategies, and mission transformation.

    The Evolving Landscape of Community Giving

    The Evolving Landscape of Community Giving

    This week Jeff Conn, Co-CEO of NPact, and Gabe Cooper, CEO of Virtuous, join the conversation to discuss the evolving landscape of community-based giving, particularly focusing on the rise and significance of Donor-Advised Funds (DAFs) and the role of community foundations. Historically, community foundations have played a key role in philanthropy but are now facing challenges and competition from commercial DAF providers. What can we learn from the rise of donor-advised funds to create more hyper-personal donor experiences and draw people into a bigger story about their impact?

    In the discussion, we explored:


    The challenges currently facing community foundations
    The rise of the donor-advised fund
    How technology can enhance donor experiences
    Strategies to meet the expectations of the modern donor

    • 45 min
    Always On: A Holistic Approach To Digital Donor Relations

    Always On: A Holistic Approach To Digital Donor Relations

    What is your year-round brand message for your nonprofit? Most nonprofit marketing is about the offer - what we are asking a person to give. Yet the commercial space spends consistent time and resources on brand marketing. What does your organization believe in or stand for, what do you do, and what are the stories that showcase the world you are working to build? 

    Responsive nonprofits are adopting marketing automation strategies and tools to maintain relevance and deepen relationships and engagement with donors. Mark Neigh, VP of Digital at Masterworks, suggests an “always on” approach to build awareness and affinity for nonprofits.

    Tune into this week’s episode to learn about the marketing automation strategies and the “always on” framework to stay top of mind for donors and supporters all year long. 

    Bonus: this episode was recorded the week of Giving Tuesday. Mark and Bryan spend the first 15 minutes discussing the top lessons learned from Giving Tuesday, and how those lessons inform fundraising next year.

    • 49 min
    How Marketing Automation Accelerates Philanthropic Impact with Abigayle Tobia

    How Marketing Automation Accelerates Philanthropic Impact with Abigayle Tobia

    This episode was originally featured on The NonProfit Voice Tech Series hosted by Mark Becker editorial advisory board member for NonProfit PRO.

    Spreadsheets can quickly become overwhelming for nonprofit marketers — and even if you think they’re working for your organization, you might be surprised by how much more organized and streamlined your efforts could be. That’s where marketing automation comes into play to remove administrative duties from your fundraisers’ day-to-day activities.

    “When we take away the 32 Excel spreadsheets, the manual reporting, the manual memorization of what emails need to go out — all of that — we free up those fundraisers to be out in the community, really doing the job that we want them to do with the most effectiveness,” Abigayle Tobia, vice president of philanthropy at Verland, said.

    In this episode, Abigayle shares how marketing automation can simplify tasks, such as pulling reports, reconciling donations, emailing a donor welcome series, bettering donor acknowledgment, making donor communications documentation accessible to all team members, and more.

    For Tobia, it’s saved her so much time, that she’s more able to pick up the phone now to call donors — as well as determine which donors warrant that additional point of contact — thanks to marketing automation.

    • 23 min
    Generosity Reimagined: Helping Without Hurting with Dr. Bertrhude Albert

    Generosity Reimagined: Helping Without Hurting with Dr. Bertrhude Albert

    In a world that is constantly changing, our generosity must also evolve. If we want to have a positive, long-lasting impact on local communities, we must rethink the ways we’ve traditionally addressed their needs.

    Dr. Bertrhude Albert will challenge you to dig deep and reimagine the ways we give and engage with those in need. She will share her personal story of how she found herself hurting those she intended to help in Haiti and how she uses that vivid experience to bring radical transformation to her homeland.

    Dr. Albert firmly believes that generosity has the power to change the world—if we allow it to change us first.

    • 41 min
    The Downstream Impact Of Changing Technology Live With Mel Trotter Ministries

    The Downstream Impact Of Changing Technology Live With Mel Trotter Ministries

    The Virtuous team was onsite with the team at Mel Trotter Ministries, witnessing their work at the forefront of battling homelessness through community partnerships and innovative solutions.

    The organization adopted Virtuous CRM and Responsive Fundraising as both a technology solution and a strategic mindset shift to how they operate as a team and deliver their programs.

    And the results they’ve seen are transformational - including a 31% increase in overall individual giving. They’ve evolved the way they treat their program beneficiaries by embarking on a major innovation of their homeless shelter into a hotel that brings dignity to the experience of transitioning out of homelessness and welcoming their beneficiaries as guests.

    Beth Fisher, Chief Advancement Officer, calls this “the downstream impact of changing technology”.

    • 36 min
    The Most Important Ingredient In Donor Retention with Nathan Hill

    The Most Important Ingredient In Donor Retention with Nathan Hill

    Donor retention is broken. This is no surprise to anyone who has worked in the nonprofit industry for any length of time. Despite all the best practices tactics about sending thank you cards, making phone calls, investing in new technology, etc. – the average donor retention rate seems to be stuck around 45%. I

    n a brand-new research endeavor analyzing both the donor retention performance and the donor experience of 212 nonprofit organizations, the team at NextAfter has begun to uncover what may be the most important ingredient to keep donors around for the long term.

    The best part? This magical ingredient has nothing to do with your technology, your reach, or your budget. Instead, it has everything to do with why your donors give.

    Tune into the latest episode with Nathan Hill, VP of NextAfter Institute, to learn about their research-based strategies to increase donor retention.

    • 43 min

Customer Reviews

4.4 out of 5
7 Ratings

7 Ratings

Hisclayjar ,

Best in the Fundraising Field

I just found this and I’m binge-listening. It’s a tremendous resource for executives as well as fundraisers. Thoughtful people, helpful information. Highly recommend!

Charity.M ,

Game changing tips for nonprofits

Just found your podcast and listened to the first episode with Hope International. So many great examples and ways to do things right in the nonprofit space and encourage staff to do more good. Can’t wait to listen to more episodes.

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