Resting Pitch Face

Resting Pitch Face
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Resting Pitch Face is a no-nonsense podcast for marketers, business owners, and entrepreneurs who want real answers to the marketing questions that keep them up at night. Brought to you by Flaunt Digital, hosts Lee Fuller, Dan Wall and Polly Chapman, tackle the biggest challenges in digital marketing and give you the insights you need to drive results. If you're a marketer or business leader looking for actionable advice, honest conversations and expert insight, Resting Pitch Face is the podcast for you.

  1. EPISODE 101 TRAILER

    TRAILER | Why Google Isn't Enough for Financial Services

    Financial services marketing isn’t what it used to be.Customers aren’t just Googling and converting — they’re watching, comparing, asking AI, and forming opinions long before they click.In this episode, we unpack what’s actually changed, why brand matters more than ever, and what finance marketers need to do to keep up.If your strategy still revolves around “ranking on Google”, this one’s for you. Full episode is streaming now. #FinancialServices #FinanceMarketing #MarketingStrategy

    1 min

  2. APR 24

    Why Google Isn't Enough For Financial Services

    Financial services marketing used to be simple: search, compare, choose. That journey doesn’t really exist anymore. In this episode, Polly, Andy, and Dan break down what’s actually changed, and why the modern finance customer journey is far more complex, fragmented, and influenced than most brands realise. From the decline of the “Google → click → convert” model to the rise of TikTok, YouTube, and AI as discovery tools, we explore how people now research financial products — and why only a small percentage are sticking with their existing providers. The conversation covers how platforms are blending, why brand is playing a bigger role than ever, and how trust is now built long before someone even lands on your website. We also get into what this means across different sectors — from insurance to investing to fintech — and how behaviours are shifting in each. And of course, we tackle the big question: is AI just hype, or is it fundamentally changing how people discover and choose financial services? If you’re a marketing leader in financial services, this episode is a practical guide to what actually matters now — and what needs to change. In this episode: - Why search is no longer a single channel — it’s a behaviour - How TikTok, YouTube and AI are reshaping discovery - The growing importance of brand in a multi-platform journey - What really builds trust in finance today - How customer behaviour differs across sectors - What marketing teams should be doing differently right now #FinancialServices #FinanceMarketing #DigitalMarketing #MarketingStrategy #CustomerJourney #SearchMarketing #BrandBuilding

    43 min

  3. APR 17

    TRAILER | 100 Episode Special: What We Got Wrong and What It Takes To Do a Podcast

    Everyone is doing a podcast. Not many make it to 100 episodes. We went back and listened to our early recordings - and yeah...some of it shows just how far we've come. We share what it actually takes to keep showing up, because the hard part isn't starting a podcast, it's having something worth saying, 100 times.

    1 min

  4. APR 17

    100 Episode Special: What We Got Wrong (And What It Takes To Do a Podcast)

    We've hit 100 episodes! This podcast is a look back at how our podcast, thinking and marketing itself has evolved. We go back to early recordings, react to old clips, and talk about what's changed:- have our opinions sharpened (or completely flipped)- what we misunderstood about podcast production at the start- why consistency is harder than it looksWe also get into the bit that people don't see. Starting is easy, but sticking with it can be difficult. Recording is the simple part, and most podcasts don't fail because of content - they stop because people run out of energy or resilience. If you're thinking about starting a podcast, you've already started and it's harder than expected, or you want to look back at our old episodes (or find out Dan's ideal podcast guests) then listen in.#100episodes #podcastproduction #marketingpodcasts

    35 min

  5. MAR 20

    How Search Has Changed in the Travel Industry

    Before our User Centred Search webinar for the Travel and Tourism sector, Polly, Andy and Lora are getting into how search has completely changed and what that means for brands trying to stay visible. They share how the user journey has evolved into a fragmented, platform-hopping experience across TikTok, Instagram, Reddit, YouTube, and AI tools. From real data to hands-on experience in travel marketing, they unpack how discovery, research, and trust now happen everywhere, not just on search engines. They cover: - How the traditional travel search model worked and why it no longer reflects reality - The rise of social platforms and creators as the new discovery layer - Why digital PR and third-party content now play a critical role in building trust - How AI is reshaping travel research, from inspiration to itinerary planning - Why brand visibility across the entire internet now matters more than rankings alone - How the travel funnel has broken down into a non-linear, multi-touchpoint journey - Practical ways travel brands can adapt across search, PR, and social If you’re a travel brand trying to stay visible in a world where search is everywhere — or you’re rethinking how customers actually plan and book trips in 2026 — this one’s for you. Sign up here to attend our webinar: https://resources.flauntdigital.com/FD_USC_TravelTourism_Mar2026 #TravelMarketing #SEO #DigitalPR #AIinMarketing

    1h 3m

  6. EPISODE 98 TRAILER

    TRAILER | User-Centred Search in the Automotive Industry

    In this episode of Resting Pitch Face, Polly and Lee are joined by our Head of SEO, Adam, to unpack the search landscape for automotive marketers, from collapsing brand loyalty and market saturation to the rise of AI-generated recommendations. They talk about why the traditional funnel is over, and what User-Centred Search really means in a world where buyers jump between over one hundred touchpoints a day. This episode is great for those leading marketing for an OEM, dealership group, vehicle parts manufacturer, or fleet brand, and wondering why performance feels harder to win, how AI is reshaping visibility, or where demand is actually shifting in 2026. #AutomotiveMarketing #SEO #UserCentredSearch #DigitalStrategy

    1 min

  7. FEB 20

    User Centred Search in the Automotive industry

    Ahead of our User-Centred Search webinar for the automotive industry, we’re diving into one of the biggest shifts facing automotive marketers right now: search isn’t what it used to be. In this episode of Resting Pitch Face, Polly, Lee, and our Head of SEO, Adam, explore how the car-buying journey has fragmented across Google, TikTok, Reddit, YouTube, and AI platforms, and why brands relying on traditional SEO alone are already playing catch-up. From collapsing loyalty and market saturation to zero-click search and AI-driven recommendations, they unpack what this means for visibility, relevance, and long-term brand growth in 2026 and beyond. They cover: - Why the traditional marketing funnel no longer reflects how people actually buy cars - How over 130 daily touchpoints are reshaping the modern automotive journey - The fragmentation of search demand across platforms, and how this differs to when they each purchased their cars - The rise of AI search, zero-click behaviour, and what LLM visibility means for brand presence If you’re an automotive marketer trying to understand where demand is shifting, how AI is changing discovery, or how to build visibility across the entire digital ecosystem, this is a little taster of the data we've got for our webinar on the 26th February. Sign up here: https://events.flauntdigital.com/-user-centred-search-signup-automotive-feb26 #AutomotiveMarketing #SEO #DigitalStrategy #AIinSearch

    49 min

  8. JAN 9

    From AI to Authenticity, What Will Define Brands in 2026?

    We're starting this year of Resting Pitch Face with a deep conversation around LinkedIn's article, '20 predictions that will define 2026.' From the role of AI in professional and personal lives, the future of work, health and culture, Lee and Polly dive into whether they think this resonates with what we've seen towards the end of 2025, and how brands can use these predictions to influence their strategy and approach to building a loyal, valued customer base. They cover: - The importance of brand storytelling and authenticity in copy, following the increase of AI-generated video content (hey, Sora.)- How the stigma around women's health is reaching a tipping point, with campaigns already highlighting major disparities in misdiagnosis and clinical trials. - Our growing reliance on AI for problem-solving and advice, and the dangers of people treating ChatGPT like a friend in their pocket. - Is technology the problem we have with children having phones, or the unfiltered access to it?- Building communities is still the (not-so) secret asset to brand loyaltyIf you’re a business looking to tee up your marketing activity for 2026 - or you’re just curious about the trends shaping the year ahead - this one’s for you.#2026Predictions #MarketingPredictions #AIusage

    46 min
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About

Resting Pitch Face is a no-nonsense podcast for marketers, business owners, and entrepreneurs who want real answers to the marketing questions that keep them up at night. Brought to you by Flaunt Digital, hosts Lee Fuller, Dan Wall and Polly Chapman, tackle the biggest challenges in digital marketing and give you the insights you need to drive results. If you're a marketer or business leader looking for actionable advice, honest conversations and expert insight, Resting Pitch Face is the podcast for you.

Information

  • Creator
    Resting Pitch Face
  • Years Active
    2022 - 2026
  • Episodes
    144
  • Rating
    Explicit
  • Copyright
    © Resting Pitch Face
  • Show Website
    Resting Pitch Face