Resting Pitch Face Resting Pitch Face

As most people know, brands and businesses have to adapt to consumer demands and changing markets. A product that is top of everyone’s wishlist will not stay there forever. Likewise, businesses that fail to adapt their marketing and innovate their operations are bound to fall behind competitors who are.
Brands like Wilko, Toys R US, and Blockbuster come under scrutiny as Lee and Dan analyse how failure to embrace new trends and technologies led to their decline and where brands need to adapt to stay ahead of the game. And of course, talking about the role of artificial intelligence in shaping the future of business and the debate surrounding its potential benefits and risks.

And don’t miss our new quickfire round, tackling various topics from digital marketing insights to food favourites.

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Join Lee and Polly on this episode of Resting Pitch Face as they take us through their views on data in marketing. 

From the evolution of data's impact on advertising to dissecting the common pitfalls marketers face, Lee and Polly explore the connection between data and campaign success. 

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In this episode of Resting Pitch Face, Dan and Polly dive into the darker side of social media, discussing the challenges of managing social media accounts and dealing with internet trolls.

We're recounting personal experiences with hateful comments and abusive messages and the emotional toll such comments can take and the difficulty in finding effective ways to handle them.

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This week on Resting Pitch Face, Lee and Polly dive into the world of storytelling in branding and marketing. Exploring how brands attempt and sometimes fail to create compelling narratives.

From Lloyds Bank's successful storytelling to Monzo's distinct brand identity, we’re discussing the impact of storytelling on customer perception and loyalty.

We’re also touching on the power of social media influencers and the longevity of well-crafted campaigns, including the iconic John Lewis Christmas ads. With a witty twist, they highlight the challenges faced by established brands trying to pivot into the storytelling realm. Finally, they playfully mention Guinness, the "independent" brewery owned by a global conglomerate, as a prime example of marketing brilliance. Tune in for laughs and insights on the art of storytelling in branding.

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If you hadn't already heard, there's a new social media platform, thanks to Meta. In this week's episode of Resting Pitch Face, Dan and Polly discuss Threads.

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If you hadn't already heard, there's a new social media platform, thanks to Meta. In this week's episode of Resting Pitch Face, Dan and Polly discuss Threads. What it means for twitter, how it might impact social media strategies and the questions marketers should be asking when a new social media platform appears.

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Send in a voice message: https://podcasters.spotify.com/pod/show/resting-pitch-face/message