Retail OCD

DeAnn Campbell, Barney Stacher & Joshua Rockoff
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A weekly spelunk into the headlines, cultural shifts and hot topics shaping retail, decoded through the real world impact on retail's bottom line, frontline teams, and the consumers we serve.

Episodes

  1. Inside Saatva: The Role of PR in Modern Retail

    MAR 24

    Inside Saatva: The Role of PR in Modern Retail

    PR doesn't drive demand, it builds belief, which underpins everything in retail. In this episode get the inside scoop on how PR helped to build Saatva into a premium brand that stands out in a competitive market. We'll explore how A.I. has redefined the role of PR, and why influencers and global audiences, such as Saatva's Olympics sponsorships, matter more than ever. We often hear from marketing leaders. This is a rare chance to hear from one of the best retail PR leaders in the business.

    45 min
  2. Performance Marketing in the Age of A.I.

    MAR 23

    Performance Marketing in the Age of A.I.

    AI is about more than just optimizing your ads, it's rewriting the rules of who you can reach and how. In this episode, we sit down with AS Beauty's Head of Growth to unpack how artificial intelligence is transforming performance and programmatic marketing from the ground up for the brands they own, including Bliss, Laura Geller, and more. From targeting hard to reach shoppers, to building entirely new tools for engagement and conversion, this is the industry's future playbook. If you're still running campaigns the old way, this episode will change how you think.

    59 min
  3. A.I. Rewrites Loyalty: The New Rules In Play

    MAR 23

    A.I. Rewrites Loyalty: The New Rules In Play

    Loyalty programs were built on points and perks, essentially training customers to "shop like minnows, not whales "to quote our own Josh Rockoff. But AI is rewriting long established rules, almost in contravention of what seems to make sense. Yet with surprising results! We dig into the shift from discounts to data-driven relationships, and what it means for trust, personalization, and long-term customer value.

    37 min
  4. Sponsoring Gold: Who Really Wins The Olympics?

    MAR 5

    Sponsoring Gold: Who Really Wins The Olympics?

    Athletes train for years for their shot at the podium. Olympic sponsorships aren't built in a single campaign cycle, they're built over years of strategic commitment, yet the average CMO tenure is just 15 months today. In this episode we examine the real business of Olympics sponsorship and ask how you go for gold when leadership turns over faster than an event cycle. And who really won the Olympics this year?

    45 min
  5. Retail's Tariff-ic Storm

    FEB 25

    Retail's Tariff-ic Storm

    Grab your raincoat, the U.S. is bracing for a tariff-ic storm. In this episode we break down the plot twist that has supply chains spinning and CFO's stressing. Who's eating the costs? Who's passing the buck? And why could consumer's shopping carts feel even heavier?

    25 min
  6. Superbowl LX: Retail's Feast & Famine

    FEB 20

    Superbowl LX: Retail's Feast & Famine

    The Super Bowl offers retail a big sugar high, and an equally big post-sugar crash. This week we break down who feasted, who quietly fumbled, and why event-driven spikes often hide deeper operational risk, and what can be done to drive more purchase touchdowns (yes, we had to go there).

    31 min

  7. FEB 11

    The New Fed Chair: Is Retail Ready?

    Incoming Fed Chair Kevin Warsh is reputed to be hawkish. But so was Jerome Powell, until he was not. We're mining the depths of Kevin's potential impact on the retail industry, and what retailers should be watching out for as he takes over the reins this year. Is Kevin Warsh more comfortable with market pain than market rescue?

    46 min
  • 7 Episodes

About

A weekly spelunk into the headlines, cultural shifts and hot topics shaping retail, decoded through the real world impact on retail's bottom line, frontline teams, and the consumers we serve.

Information

  • Creator
    DeAnn Campbell, Barney Stacher & Joshua Rockoff
  • Years Active
    2K
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © DeAnn Campbell, Barney Stacher & Joshua Rockoff
  • Show Website
    Retail OCD