Retail Talks & Triumphs

Colateral
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Welcome to Retail Talks & Triumphs! The series that talks to leaders of marketing and retail to tell inspirational stories about great campaigns. Each week, our host, Jez Collins is joined by leaders of incredible retailers and brands to discuss their marketing experiences, triumphs and tribulations, to uncover the strategies and tactics that you can use in your next campaign. So, if you're in retail, let's get talking!

Episodes

  1. Growing Weetabix’s Penetration by Unlocking In-store Space with Gareth Turner

    11/07/2023

    Growing Weetabix’s Penetration by Unlocking In-store Space with Gareth Turner

    We are joined by Gareth Turner, founder of Big Black Door, on this episode of Retail Talks and Triumphs to discuss the story behind Weetabix’s England Football sponsorship campaign that increased penetration by 2% (700,000 customers) in just 3 months. With 25 years of experience as Head of Marketing for global FMCG brands, including Weetabix, Heineken, and Arla Foods, Gareth shares the details behind the iconic Weetabix campaign with our host Jez Collins. Together, they discuss how Gareth’s team identified the business problem, came up with the campaign, and what went into executing a hugely complex and multifaceted campaign for one of the biggest brands in cereal. — Connect with Gareth: https://www.linkedin.com/in/garethaturner Connect with Jez: https://www.linkedin.com/in/jez-collins-81b55118/ — Resources in the Episode: How Not to Plan: https://www.amazon.co.uk/How-not-Plan-ways-screw-ebook/dp/B07FF3DY4B Big Black Door Templates: https://www.bigblackdoor.com/downloads — Links YouTube: https://youtu.be/gwoCR688J8M Write-up Spotify: https://open.spotify.com/episode/77C1aj1G9Hx7pqO5xnHFnV?si=sMw_iQhiS8iEeIJP2vYlPg Apple Podcasts: About Colateral: https://colateral.io/en/about/ #marketing #branding #instoremarketing #podcast #weetabix #marketingstrategy

    38 min
  2. Delighting Customers in an Omnichannel World | With Molly Baker & Kerry Thorpe

    10/02/2023

    Delighting Customers in an Omnichannel World | With Molly Baker & Kerry Thorpe

    In this episode of Retail Talks & Triumphs, we are joined by two incredible guests, Kerry Thorpe, Head of Communications for Ben & Jerry's Europe, Australia & New Zealand, and Molly Baker, Founder and CEO of Indie Consulting, to discuss how they delight customers and create "fandoms" in an increasingly omnichannel environment. Shoppers are increasingly channel fluid, easily going from viewing an Instagram ad to finding and testing items in-store and searching online for the best deals. Our host, Jez Collins, and our guests, Kerry and Molly, share the strategies and tactics they use to engage and delight customers throughout this journey, the role of values, and why genuine communities should be the next big trend.

    32 min
  • 2 Episodes

About

Welcome to Retail Talks & Triumphs! The series that talks to leaders of marketing and retail to tell inspirational stories about great campaigns. Each week, our host, Jez Collins is joined by leaders of incredible retailers and brands to discuss their marketing experiences, triumphs and tribulations, to uncover the strategies and tactics that you can use in your next campaign. So, if you're in retail, let's get talking!

Information

  • Creator
    Colateral
  • Years Active
    2K
  • Episodes
    2
  • Provider
    Colateral Limited