The Forward Podcast with SmartOSC

SmartOSC

In a world where technology intertwines with every aspect of our lives, how do industry experts and leaders plan to navigate forward? Explore bold moves and strategies for success amid constant disruption. Learn the ideas, behaviors, tools, and trends they'll leave behind, and those they'll carry forward to shape the future of work, life, and leadership. With 18 years in operation, SmartOSC is an award-winning digital commerce agency of 1,000+ experts, across seven countries including Vietnam, Australia, Singapore, Japan, Thailand, the US, and the UK. Check out our website: smartosc.com

  1. Rethink Inclusion in Finance: Why Inclusive Design Is the Smartest Bet in Fintech - Samantha Lee

    9月22日

    Rethink Inclusion in Finance: Why Inclusive Design Is the Smartest Bet in Fintech - Samantha Lee

    🎙️"If you don't have diversity in lived experiences, we're going to start to perpetuate by an infinite magnitude the inequalities that already exist in the system.” We met Samantha at Money 20/20 Bangkok and knew we had to bring her onto the show. In this conversation she challenges assumptions, surfaces hard truths, and shows how inclusive design isn’t just ethical - it’s smart business. In this special conversation, we dig into: ✓ What gets missed when there’s no diversity at the decision-making table ✓ The danger of designing for “ideal” users instead of real, messy humans ✓ Why chasing hype without asking the right questions leads to fragile solutions ✓ Practical ways fintech teams can build better, more thoughtful innovation from the ground up Whether you design products, build policy, lead teams, or care about fairer systems - this episode will make you rethink how finance gets built. #TheForwardPodcast #Rethink #SmartOSC #SamanthaLee #Fintech #InclusiveDesign #Innovation

    22 分钟
  2. Season Finale with Clive Grinyer: Redesigning Your Thinking

    8月19日

    Season Finale with Clive Grinyer: Redesigning Your Thinking

    Link to buy the book! Redesigning Thinking: How Service Design is Solving Our 21st Century Challenges  https://www.amazon.com/Redesigning-Thinking-Service-Solving-Challenges/dp/3111392821 💡 “When we make a decision, we are in fact designing. And if we are making that decision without considering the human being, then that's a poor decision.” – @CliveGrinyer To put it simply: if you’re human, this episode is for you. We couldn’t have dreamed up a better guest to close out this season of The Forward Podcast: Rethink than Clive Grinyer — one of the leading voices in service design and author of the brand-new book Redesigning Thinking: How Service Design is Solving Our 21st Century Challenges. Clive’s career spans some of the most fascinating corners of design: Co-founding consultancy Tangerine with @JonyIveSenior leadership roles at Cisco, Samsung, and OrangeDirector of Design at the UK Design Council (2001–2003)Leading service design at Barclays, transforming customer experienceTeaching Service Design at the RCAFrom physical products to digital interfaces to entire customer journeys, Clive’s work has always been anchored in one thing: making design genuinely serve people. In this conversation with our host @AzizaOBeirne we explore the following chapters: Episode Chapters: 00:00 – Welcome &  Introduction Aziza introduces Clive and the theme of the episode.01:30 – The Moment Clive Discovered Design Clive shares the story of wanting to cheer people up with murals and how he found his path into design.04:45 – Early Lessons from a Dress Shop: The magical experience of his grandmother’s boutique and learning the theatre of service.09:00 – What Is Design, Really? Clive gives his current definition of design and why it’s about more than aesthetics.13:30 – From Human-Centred to Humanity-Centred Design How “Project Love” explored designing for empathy and connection.18:15 – The Most Outdated Thinking in Business Today Clive on the dangers of speed, agile gone wrong, and poor leadership habits.24:00 – Why Now Is a Crucial Turning Point From Gen Z’s purpose-driven mindset to the rise of AI and the role of creativity.26:45 – What You Can Do Today to Rethink Design Actionable advice for individuals and organizations to redesign their thinking.30:55 – The Best Examples of Great Service Design From Apple to Gov.uk — real-world examples of systems that just work. 38:30 – Why Change Is So Hard in Banking and Business The painful truth about transformation and why startups often miss the mark43:00 – Final Reflections: Advice to My Future Self Clive reflects on patience, empathy, and what he’d tell his younger self.Whether your goal is business growth, social impact, or simply building stronger relationships with your customers, this episode (and Clive’s book) is packed with accessible insights, stories, and tools you can use right away. #ServiceDesign #DesignThinking #TheForwardPodcast #FutureOfBusiness

    44 分钟
  3. Rethink What Your Money Can Do: The Business of Change Brands with Chris Baker

    7月3日

    Rethink What Your Money Can Do: The Business of Change Brands with Chris Baker

    What if rethinking your shopping list could change the world? In this episode of The Forward Podcast: Rethink, @AzizaOBeirne is joined by @ChrisBaker, award-winning strategist, social entrepreneur, and author of Obsolete: How Change Brands Are Changing the World. Chris is the driving force behind:🧻 Serious Tissues – tackling deforestation with recycled, plastic-free toilet paper and nearly 2 million trees planted☕ Change Please – a coffee company that’s helped thousands of people out of homelessness through barista training and employment We dive into:💡 What defines a Change Brand—and how they’re disrupting tired categories💸 Why your wallet may be more powerful than your vote⚡ How legacy companies can rethink from the inside out🏷️ What brands like Tony’s Chocolonely, Wild, and Liquid Death are getting right—and why they’re gaining loyalty fast Whether you're a brand builder, a conscious consumer, or just someone wondering how small habits can create big ripple effects—this conversation will get you rethinking the power of your personal spending. #TheForwardPodcast #SmartOSC #ChrisBaker #Obsolete #ChangeBrands #SeriousTissues #ChangePlease #ConsumerPower #Rethink #BrandStrategy #ImpactBrands

    33 分钟
  4. Rethink Finance in Asia: What Needs to Change? (Money20/20 Special Part 2)

    6月5日

    Rethink Finance in Asia: What Needs to Change? (Money20/20 Special Part 2)

    Finance in Asia is moving fast. But is it moving in the right direction? Right now, too many fintech solutions are built for the top of the pyramid , for people with stable incomes, credit histories, and easy access to financial services.That leaves millions excluded and opens the door for predatory products to fill the gaps. At the same time, cross-border payments remain fragmented. Regulation struggles to keep pace with innovation. And while AI is racing ahead, too often it’s being used to replicate outdated processes instead of truly rethinking what’s possible. So: What needs a rethink?And how can we build a future of finance that is truly inclusive, effective, and human? In this episode, recorded at Money20/20 Asia, you’ll hear from the people asking and answering the hard questions, and shaping what comes next. Featuring voices from (in order of appearance) ⁠Samantha Lee⁠, Chief of Staff at Discover Payments ⁠Eric Margaryan, ⁠Head of Sales | Fighting Fraud & Money Laundering with AI/ Machine Learning at Tookitaki ⁠Puneet Gambhir,⁠ Head of Risk and GrabDefence Business⁠Oliver Beaumont,⁠ CEO and Co-Founder of TARN ⁠Christian Villegas, ⁠⁠Digital Channels Group Head at Bank of the Philippines Islands Sean Murphy COO at The Connector⁠Neha Josi⁠, Director of Projects at DEPT, also ran the Unfiltered stage at Money 20/20Medhy Souidi, Founder of What The Fintech, Transformation Lead - Head of Innovation & Experiences at DBS Hong KongSunday Domingo, Global Head, Digital Channel Solutions at Standard Chartered Hosted by: Aziza O'Beirne About The Forward Podcast: Rethink - When the old answers don’t fit, it’s time for new questions. Rethink is a new season of the award-winning Forward Podcast built around slowing down, questioning assumptions, and sitting longer in the problem stage -  before rushing to solutions. Too often, businesses cling to what they know, hiding behind the old “this is how we’ve always done it” line. It's the fastest way to kill diversity of thinking, new ideas, and meaningful change. This series is about rethinking what's broken: outdated products, workplaces stuck in the past, leadership resisting change, and tech that no longer serves the people using it. In each episode, we sit with rethinkers:  founders, creators, strategists, and innovators, who are challenging norms and building better ways forward. From redesigning shopping experiences to making digital finance more accessible, we explore how slowing down to ask better questions leads to stronger, more human-centered futures. Because solving yesterday’s problems with yesterday’s solutions won’t get us where we need to go. Slow down. Look closer. Build better. Brought to you by SmartOSC, a global digital transformation agency https://www.smartosc.com/ #Money2020Asia #Money2020Bangkok #Money2020 #Fintech #Banking #InlcusiveBanking #Innovation #Panelists #Innovation #Money2020Europe

    17 分钟
  5. Rethink the Future of Money: 20(ish) Minutes from Money 20/20 Asia That Made Us Rethink (Part 1)

    6月4日

    Rethink the Future of Money: 20(ish) Minutes from Money 20/20 Asia That Made Us Rethink (Part 1)

    3 days. 200 of Asia’s most influential tech leaders, banks, startups, retailers, regulators, and creators, all under one roof to talk about where the future of fintech is heading. Thousands of guests. One big question: What made you rethink? We went floor to floor at @Money20/20 Asia, one of the biggest fintech events in the world, to speak with speakers and attendees who are actively shaping the future of finance. We asked them 👉 What moment at Money20/20 has stopped you in your tracks and made you rethink? From AI’s double-edged potential to fraud, inclusion, and rethinking what real innovation actually looks like, this episode captures brilliant moments that may stick in your mind for days to come. 🎙️ Featuring: • @MedhySouidi (DBS & @WhatTheFintech) – on GenAI use cases beyond banking in Asia • Sunday Domingo (Standard Chartered) – on collaboration and the push-and-pull of AI • Christian Villegas (BPI) – on protecting vulnerable users and cross-border innovation • Neha (Dept) – UX and designing unfiltered, honest conversations • Eric (Tookitaki) – on why digital literacy is key to protection • Puneet Kambir (Grab) – on risk, fraud, and the upside of a unified AI narrative • Oliver Beaumont (Tarn) – on what really matters in payments • Samantha Lee (Discover) – on inclusive design and the cost of chasing hype Hosted by: Aziza O'Beirne 👇 If you were there, what moment made you stop and rethink? Leave a comment below About The Forward Podcast: Rethink - When the old answers don’t fit, it’s time for new questions. Rethink is a new season of the award-winning Forward Podcast built around slowing down, questioning assumptions, and sitting longer in the problem stage -  before rushing to solutions. Too often, businesses cling to what they know, hiding behind the old “this is how we’ve always done it” line. It's the fastest way to kill diversity of thinking, new ideas, and meaningful change. This series is about rethinking what's broken: outdated products, workplaces stuck in the past, leadership resisting change, and tech that no longer serves the people using it.  In each episode, we sit with rethinkers:  founders, creators, strategists, and innovators, who are challenging norms and building better ways forward. From redesigning shopping experiences to making digital finance more accessible, we explore how slowing down to ask better questions leads to stronger, more human-centered futures. Because solving yesterday’s problems with yesterday’s solutions won’t get us where we need to go. Slow down. Look closer. Build better. Brought to you by SmartOSC, a global digital transformation agency https://www.smartosc.com/ #Money2020Asia #Money2020Bangkok #Money2020 #Fintech #Banking #InlcusiveBanking #Innovation #Panelists #Innovation #Money2020Europe

    23 分钟
  6. Rethink the Algorithm - It’s Time to Challenge the Stories We’re Sold with Shawn Lim

    5月14日

    Rethink the Algorithm - It’s Time to Challenge the Stories We’re Sold with Shawn Lim

    What does it really mean to rethink not just technology — but the culture behind it? In this episode, we talk to Shawn Lim, a journalist-turned-solopreneur whose work now lives at the intersection of identity, media, and digital transformation. After more than a decade reporting on adtech, agency shifts, and marketing innovation across APAC, Shawn now runs Human Algorithm — a newsletter and podcast that challenges surface-level stories in business and explores more human, inclusive ways forward. We cover #AIagents, #brandloyalty, #parenting, #burnout, and why #internalculture is no longer something that stays hidden behind closed doors. Shawn shares his own story of #reinvention, from being told he couldn't write without a degree, to becoming one of the best tech reporters in #APAC. “We live in an age of automation, but we still need that human connection. That’s why I chose the name Human Algorithm.” - Shawn Lim Whether you're working in retail, BFSI, or tech or you're simply trying to build something that lasts this episode is about moving beyond the hype and doing business in a way that feels more honest. ⏱️ Episode Chapters:00:00 – What moves Shawn forward07:29 – Bullying & self-acceptance11:28 – Solopreneur life & parenting 15:38 – Human connection in the attention economy19:21 – Accountability & what AI could actually solve23:22 – Outdated business assumptions26:44 – Future trends: storytelling, B2H, and AI agents30:22 – The fall of brand loyalty34:33 – Burnout & letting go of people-pleasing The Let Them Poem by Cassie Phillips The Let Them Book from Mel Robbins

    33 分钟
  7. Rethink Digital Fashion - The Problems Retail Still Doesn’t Solve for Customers

    4月29日

    Rethink Digital Fashion - The Problems Retail Still Doesn’t Solve for Customers

    Flat websites. Frustrating Size Guides. Endless scrolling. Overwhelmed customers. While it seems everything else has evolved around us, in 2025, online hopping still hasn’t caught up with consumer needs. To kick off our Rethink series, we speak to Olivia Lee. Olivia is the founder of LIVVIUM, a digital fashion and Web3 consultancy helping brands create more immersive, human-centered experiences online. Named one of the Top 100 Global Women in Emerging Tech, she works at the intersection of digital fashion, consumer experience, and the future of the metaverse. In this episode, Olivia challenges the assumptions digital fashion and retail need to rethink and shows us what a better future could look like. In this episode, we talk about: Why online shopping is overdue for a radical redesignHow digital fashion is moving from novelty to purpose: reducing waste, building communities, and changing how we express ourselves online Why the future of shopping won’t be about search bars, it’ll be about experiences that anticipate your needs How small businesses can rethink without needing massive budgets - and the free tools already availableWhat it means to build shopping experiences for people, not just for brands If you’d like to skip along to key moments that work best for you, here you go:  00:00:00 - Olivia Lee: Speaking on Retail & Reinvention 04:00 - Career Journey &Coming across the Metaverse 07:40 - Metaverse Career Path 11:13 - Human-Centric Digital Fashion 15:05 - Digital Fashion: Moving from Novelty to Community 18:32 - Digital Fashion's Evolution 22:16 - Digital Fashion: Innovation 26:01 - Brand Loyalty Through Data 30:05 - Metaverse Shopping Revolution 37:10 - The Future of Fashion & AI Agents About The Forward Podcast: Rethink- When the old answers don’t fit, it’s time for new questions. Rethink is a new season of the award-winning Forward Podcast built around slowing down, questioning assumptions, and sitting longer in the problem stage -  before rushing to solutions. Too often, businesses cling to what they know, hiding behind the old “this is how we’ve always done it” line. It's the fastest way to kill diversity of thinking, new ideas, and meaningful change. This series is about rethinking what's broken: outdated products, workplaces stuck in the past, leadership resisting change, and tech that no longer serves the people using it.  In each episode, we sit with rethinkers:  founders, creators, strategists, and innovators, who are challenging norms and building better ways forward. From redesigning shopping experiences to making digital finance more accessible, we explore how slowing down to ask better questions leads to stronger, more human-centered futures. Because solving yesterday’s problems with yesterday’s solutions won’t get us where we need to go. Slow down. Look closer. Build better.

    41 分钟
  8. New Season Trailer: The Forward Podcast: Rethink

    预告

    New Season Trailer: The Forward Podcast: Rethink

    When the old answers don't fit, it’s time for new questions. New season coming soon:🎙The Forward Podcast: Rethink! A lot of the problems we’re trying to solve today are built on assumptions that no longer fit. We’re asking: What’s overdue for a rethink? Instead of rushing to solutions, we're sitting longer in the problem stage. This season, we’re speaking to rethinkers. The ones who stay curious instead of comfortable. The ones who are rethinking how we build communities, how we design shopping experiences, how we make digital finance more accessible - those who are rethinking outdated products, workplaces stuck in the past, leadership resisting change, and tech not serving the people using it. Because solving yesterday’s problems with yesterday’s solutions won’t get us where we need to go. Slow down. Look closer. Build better. First guest announcement coming to you this Friday, 25th April - Subscribe wherever you get your podcasts.

    2 分钟
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In a world where technology intertwines with every aspect of our lives, how do industry experts and leaders plan to navigate forward? Explore bold moves and strategies for success amid constant disruption. Learn the ideas, behaviors, tools, and trends they'll leave behind, and those they'll carry forward to shape the future of work, life, and leadership. With 18 years in operation, SmartOSC is an award-winning digital commerce agency of 1,000+ experts, across seven countries including Vietnam, Australia, Singapore, Japan, Thailand, the US, and the UK. Check out our website: smartosc.com

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