Rethink What Matters

paulfreudenberg

Rethink What Matters brings you conversations with changemakers aligning economy, ecology, business, and people. Hosted by Paul Freudenberg of Rostone Operations, each episode features interviews with entrepreneurs, innovators, and leaders doing remarkable work to prove that economic success, thriving families, and environmental responsibility aren't competing priorities—they're interconnected foundations for a better future. Discover inspiring insights from guests who are building businesses, movements, and solutions that matter.

  1. Green Hydrogen’s Role in Decarbonization with Lewis Farrar, Ricardo Energy and Environment

    08/22/2023

    Green Hydrogen’s Role in Decarbonization with Lewis Farrar, Ricardo Energy and Environment

    In this episode of Rethink What Matters, host Paul sits down with Lewis Farrar from Ricardo Energy and Environment to unpack the current and future potential of green hydrogen in decarbonizing industries. Lewis offers expert insight into green hydrogen's role, dispelling common misconceptions, and highlighting both the challenges and advancements within the field.Hydrogen, especially green hydrogen produced through electrolysis powered by renewable energy, has been touted as a clean energy solution for various sectors. Yet, significant challenges remain, such as the high production costs, storage complexities, and the need for a well-structured supply chain. Lewis discusses how hydrogen, though often perceived as being “thirty years away and always will be,” is actually ready for integration now, provided we invest in large-scale projects and infrastructure.The episode dives into hydrogen’s benefits and drawbacks, its potential as a long-term energy storage solution, and how it can support the decarbonization of industries heavily reliant on fossil fuels, like cement and ammonia production. Lewis explains different hydrogen production types, including “gray,” “blue,” and “green” hydrogen, outlining their unique production methods and environmental impacts. While green hydrogen is the cleanest, he suggests that blue hydrogen could serve as a necessary bridge to meet current demand until green hydrogen infrastructure is fully developed.Paul and Lewis further explore how hydrogen may complement other renewable technologies, such as electric batteries, particularly for applications like heavy transport and high-temperature industrial processes, where battery limitations are evident. Lastly, the conversation touches on pilot projects like Scotland’s ScotWind initiative, which showcases potential pathways for hydrogen in various sectors, including distilleries aiming for carbon-neutral production methods.Key Quotes:“People seem to think hydrogen is ‘thirty years away and always will be,’ but everything is in place for it to happen now. It’s about getting big projects out there.” — Lewis Farrar“Green hydrogen can be produced by electrolysis using renewable energy, making it a clean fuel option. But high costs and logistical challenges remain.” — Lewis Farrar“Hydrogen has a unique role, especially for heavy-duty applications where batteries may not be viable due to charging time and material constraints.” — Lewis FarrarKey Points:Hydrogen’s Green Promise: Hydrogen, when produced via electrolysis using renewable energy sources, emits no greenhouse gases, making it a highly attractive option for industries looking to cut emissions.Challenges in Cost and Infrastructure: Production costs and storage remain barriers. Unlike battery technology, green hydrogen requires costly infrastructure, and hydrogen atoms are smaller, posing storage and transport issues.Sector-Specific Benefits: Heavy-duty transport, high-temperature industrial processes, and industries like ammonia production could benefit from hydrogen’s unique properties.Complement to Other Renewables: Hydrogen may coexist with technologies like battery storage, offering advantages in specific sectors that batteries alone cannot efficiently serve, particularly where energy demand is high and consistent.Future Applications and Pilot Projects: Initiatives like the ScotWind leasing round showcase hydrogen’s promising role in large-scale applications. Distilleries, backed by innovation funds, are exploring hydrogen to achieve greener production.Balancing Blue and Green Hydrogen: Blue hydrogen, though less clean than green, could act as an interim solution until green hydrogen production becomes more economically viable.

    33 min
  2. E-Waste Management: Natalie King Barnard of Green Machine Computers Ltd Discusses E-Waste Management

    06/01/2023

    E-Waste Management: Natalie King Barnard of Green Machine Computers Ltd Discusses E-Waste Management

    E-Waste Management: Natalie King Barnard of Green Machine Computers Ltd Discusses E-Waste Management E-waste management is becoming one of the most urgent global challenges in our rapidly advancing technological world. As electronic devices become obsolete at an increasing rate, the need for responsible handling and disposal of electronic waste has never been more important. In this discussion, Natalie King Barnard of Green Machine Computers Ltd explores the growing importance of effective e-waste management and the environmental impact of electronic waste. The conversation highlights how discarded electronic devices often contain toxic materials that can pose serious risks to both human health and the environment when not managed responsibly. The discussion examines the role of recycling, refurbishment, reuse, and responsible disposal in reducing the environmental footprint of electronic waste. Recycling enables valuable materials to be recovered and reused, helping to reduce the need for additional resource extraction while supporting a more sustainable circular economy. Refurbishment and reuse initiatives also help extend the lifespan of devices, reducing unnecessary waste and encouraging more sustainable consumption. Natalie also discusses the importance of raising awareness around sustainable technology practices and the need for businesses and individuals to take greater responsibility for how electronic devices are disposed of. The conversation highlights the role of regulations, innovation, and education in creating a more sustainable future for the technology sector. This insightful discussion offers practical perspectives on how better e-waste management can contribute to environmental sustainability, resource efficiency, and a greener future.

    19 min
  3. Sustainable Economies: Dominic Parker of KAGE Advisory Discusses Sustainable Economies

    10/02/2023

    Sustainable Economies: Dominic Parker of KAGE Advisory Discusses Sustainable Economies

    Sustainable Economies: Dominic Parker of KAGE Advisory Discusses Sustainable Economies Sustainable economies are the foundation of a more prosperous, responsible, and resilient future. In this discussion, Dominic Parker of KAGE Advisory explores how sustainable economic models can help balance financial growth with environmental stewardship and social responsibility. The conversation highlights the importance of managing natural resources responsibly while creating long-term economic value for businesses, communities, and future generations. Dominic discusses how sustainable economies move beyond short-term thinking by encouraging renewable energy, circular production systems, reduced waste, and more efficient use of resources. The discussion also explores the growing role of businesses in driving sustainable change through ethical practices, fair wages, responsible supply chains, and environmentally conscious decision-making. By adopting sustainable strategies, organisations can build stronger, more resilient operations while contributing positively to society and the environment. Dominic also reflects on the importance of green infrastructure, innovation, and education in supporting the transition towards more sustainable economies. Investments in sustainable technologies, workforce development, and environmentally responsible industries are helping to create new opportunities while improving quality of life within communities. This insightful conversation examines how sustainable economies can create long-term prosperity by prioritising resilience, wellbeing, and environmental responsibility over short-term gains. Through practical insight and forward-thinking perspectives, Dominic highlights the importance of building economic systems that support both people and the planet.

    37 min
  4. Greening Cities: John Goldwyn of Wildfifteen Discusses Greening Cities

    09/01/2023

    Greening Cities: John Goldwyn of Wildfifteen Discusses Greening Cities

    Sustainable Urban Planning & Biophilic Design | Rethink What Matters Podcast Welcome to Rethink What Matters, where economy and ecology align to improve business performance, strengthen communities, and support a greener planet. In this episode, Paul is joined by John Goldwyn to discuss sustainable urban planning, biophilic design, and the future of greener cities. John shares insights into transformative urban landscapes such as Singapore, widely recognised for integrating nature into city life through rain gardens, vertical greenery, and environmentally focused urban planning. He explains how these spaces improve wellbeing, biodiversity, and resilience while creating healthier environments for people living in cities. The conversation explores how urban planning has evolved to place greater importance on mental health, sustainability, and community wellbeing. John reflects on how the COVID-19 pandemic highlighted the value of green spaces and the need for cities that support both people and nature. Rather than replicating rural environments, he discusses creating balanced urban ecosystems that improve cooling, stormwater management, and biodiversity. As founder of Wildfifteen, John explains his human-centred approach to landscape architecture. He discusses the importance of creating welcoming public spaces through tree canopies, green corridors, and thoughtfully designed environments that encourage creativity, relaxation, and social interaction. The episode also explores biophilic design and how features such as parks, green roofs, and living walls can improve urban experiences while increasing environmental and economic value. Using examples including London’s green spaces and the River Thames, John explains how cities can strengthen connections between people and nature. John also discusses biomimicry, where designers take inspiration from nature’s efficiencies and structures. From natural patterns to ecological systems, these ideas can influence more resilient and sustainable design solutions. The discussion highlights the importance of history and identity within urban planning, exploring how understanding the cultural and ecological layers of a place can help create stronger communities and more meaningful environments. Green roofs are another key focus of the episode, described as the “fifth facade” of modern architecture. These spaces create miniature ecosystems that support biodiversity, reduce urban heat, manage rainwater, and reconnect people with nature in dense urban areas. Paul and John also discuss the ecological impact of urban landscaping projects, including historic lime tree avenues in London that help support wildlife corridors and local ecosystems. The episode concludes with a discussion about the transformation of the Nafsika Golf and Wellness Resort into an eco-resort designed around seasonal flooding, wetlands, and biodiversity. The project demonstrates how sustainable luxury and ecological design can work together to create inspiring and environmentally responsible spaces.

    36 min
  5. Gary Grant discusses Green Roofs, Living Walls and Rain Gardens

    05/30/2023

    Gary Grant discusses Green Roofs, Living Walls and Rain Gardens

    Rethink What Matters Podcast with Gary from Green Infrastructure Consultancy explores the transformative power of urban greening and the growing role of nature within our cities. In this episode, host Paul is joined by Gary to discuss the benefits of green roofs, living walls, and rain gardens, while highlighting inspiring projects such as the Meadow Bank Development and the David Attenborough Building. Together, they explore how integrating nature into urban spaces can align economic and ecological goals by improving stormwater management, enhancing air quality, supporting biodiversity, and creating more visually appealing environments. Gary shares his journey into the world of green infrastructure, reflecting on the evolution of urban ecology and the increasing recognition of sustainable design within modern cities. The conversation also examines the practical challenges and opportunities involved in implementing green infrastructure, including the importance of biodiversity net gain and sustainable drainage systems. Paul and Gary discuss how businesses and developers are increasingly adopting greener practices that not only support environmental sustainability but also improve wellbeing and strengthen connections between people and nature. The episode dives deeper into the world of vertical gardens and living walls, exploring how these innovative systems can enhance workplace productivity, provide natural cooling, and create healthier urban environments. From lightweight climbing plants to modular green wall systems, the discussion highlights the flexibility and adaptability of vertical greening across different settings. Rain gardens are another key focus of the conversation, with Paul and Gary explaining how they can help manage stormwater runoff, reduce flood risks, and create valuable habitats for wildlife within urban areas. They also explore the wider concept of multi-functional green spaces and the role they can play in creating healthier, more sustainable communities. Whether you are a business owner, developer, or simply interested in greener urban spaces, this episode offers practical insight and inspiration for creating more sustainable and harmonious cities. Join Paul and Gary as they rethink the role of nature in urban life and explore the future of greener, healthier communities.

    41 min
  6. Technical Obsolescence: John Dyson of Winslow Adaptics Discusses Technical Obsolescence

    07/01/2023

    Technical Obsolescence: John Dyson of Winslow Adaptics Discusses Technical Obsolescence

    Technical Obsolescence & Sustainable Engineering | Rethink What Matters Podcast In this episode of Rethink What Matters, Paul is joined by John from Winslow Adaptics to explore the growing challenge of technical obsolescence and its impact across industries including defence, medical, aviation, rail, and automotive. John explains how many industrial products are designed to operate for decades, often far longer than the electronic components they rely on. While consumer technology evolves rapidly, sectors with long-life equipment face increasing challenges when essential components such as semiconductors and chips become obsolete or unavailable. The conversation explores the risks associated with redesigning products when components disappear from the market. John explains that replacing outdated chips with newer alternatives can create compatibility issues that affect repair, maintenance, and remanufacturing processes. In many cases, redesigning equipment can unintentionally render existing stock obsolete, increasing waste and operational costs. Paul and John discuss how Winslow Adaptics helps organisations extend the life of existing equipment through its Adaptics programme. When critical components become unavailable, the company identifies suitable alternatives and develops adapter solutions that allow newer components to work within older systems. This approach helps businesses avoid unnecessary replacement costs while supporting circular economy principles through repair, reuse, and life extension. The discussion also highlights the increasing importance of Environmental, Social, and Governance (ESG) priorities within engineering and manufacturing industries. John explains that extending the lifespan of technology not only reduces waste but also lowers environmental impact by reducing the need for new manufacturing and resource extraction. Another key theme of the episode is preparedness. John stresses that many businesses underestimate the risks of technical obsolescence and often delay action until supply chain issues become critical. He explains the importance of proactive planning, monitoring component lifecycles, and engaging with specialists before shortages disrupt operations. The episode also explores how companies can predict obsolescence trends within the semiconductor industry. John discusses how mergers between chip manufacturers and rationalisation of product lines often lead to discontinued components, creating significant challenges for industries that rely on long-term equipment support. He also highlights the role of specialist software and forecasting tools that help businesses track end-of-life notices and manage supply chain risks more effectively. This insightful conversation offers valuable perspectives on sustainability, engineering resilience, and the growing need for smarter lifecycle management in modern industry.

    16 min
  7. Planet-Friendly Packaging Solutions with Josh Pittman

    06/09/2023

    Planet-Friendly Packaging Solutions with Josh Pittman

    Sustainable Packaging & Business Responsibility | Rethink What Matters Podcast Welcome to another episode of Rethink What Matters. In this insightful discussion, Paul is joined by Josh Pittman from Priory Direct to explore the growing importance of sustainable packaging and its role in reducing environmental impact while supporting responsible business growth. As e-commerce continues to expand, the demand for planet-friendly packaging solutions has never been greater. Josh discusses how businesses are increasingly recognising the importance of sustainable packaging, not only as an environmental responsibility but also as a strategic opportunity to strengthen brand reputation and customer loyalty. The conversation explores a range of eco-friendly packaging materials and innovative practices that companies can adopt to reduce their carbon footprint. From biodegradable materials to recyclable packaging solutions, Josh shares insights into the latest trends shaping the future of sustainable packaging design and how these approaches resonate with environmentally conscious consumers. Paul and Josh also discuss the practical side of implementing sustainable packaging within business operations. The episode covers key considerations such as sourcing responsible materials, improving supply chain efficiency, reducing unnecessary waste, and balancing sustainability goals with commercial performance. Throughout the discussion, Josh highlights how businesses that embrace sustainable packaging often experience measurable benefits beyond environmental impact. These can include improved customer perception, stronger brand trust, enhanced operational efficiency, and greater alignment with evolving consumer values. The episode also examines how rising awareness around environmental issues is changing customer expectations and encouraging organisations to rethink traditional packaging practices. Josh explains that businesses adopting sustainable solutions today are positioning themselves as forward-thinking leaders within their industries while contributing to a more responsible and circular economy. Listeners will gain valuable insight into how sustainable packaging can support value-driven growth, improve environmental performance, and create long-term business resilience. Whether you are an entrepreneur, business owner, or simply passionate about sustainability, this episode offers practical ideas and inspiration for taking meaningful steps towards a greener future.

    22 min
  8. Conservation for Kids: Jenny Bailey and Phoebe the Bee Discuss Conservation for Kids.

    06/15/2023

    Conservation for Kids: Jenny Bailey and Phoebe the Bee Discuss Conservation for Kids.

    Nature Stories, Conservation & Climate Education | Rethink What Matters Podcast In this episode of Rethink What Matters, Paul is joined by Jenny to discuss the power of storytelling in conservation education and the importance of connecting children and families with nature. Jenny shares the journey that inspired her to create Tales from Mother Earth, a collection of nature-focused stories designed to raise awareness about biodiversity, conservation, and environmental responsibility in an engaging and accessible way for children. She explains how the series aims to inspire curiosity about the natural world while encouraging positive environmental action from an early age. The conversation explores the growing connection between environmental challenges and family life, highlighting the importance of helping children understand climate change and biodiversity loss in ways that feel hopeful and empowering rather than overwhelming. Jenny discusses how storytelling can play an important role in reducing climate anxiety by encouraging children to engage with nature and become part of positive change. Jenny explains that the idea for the books emerged in 2019 during a period of increasing global concern about environmental issues. Inspired by messages from David Attenborough and the wider climate movement, she felt compelled to create something that could help educate and inspire younger generations. After writing to Attenborough about the project, she received encouraging feedback that reinforced her mission. The episode also explores the Tales from the Countryside series, which includes seven stories aimed at children aged between three and ten years old. Each book combines conservation themes with fun facts, colouring pages, puzzles, and educational activities designed to support both learning and engagement. Jenny explains that the stories are fact-checked by experts to ensure scientific accuracy while remaining entertaining and accessible for young readers. Several memorable characters are discussed throughout the episode, including Phoebe the Bee, who highlights the importance of pollinators and the threats they face, Spike the Hedgehog, which raises awareness about hedgehog conservation, and Stanley the Water Vole, which explores the impact of plastic pollution in waterways. Paul and Jenny also discuss the educational value of the books for parents, teachers, and schools. Jenny shares her experiences working with primary schools and explains how many children are increasingly aware of environmental challenges and eager to contribute positively to sustainability and conservation efforts. The conversation highlights the importance of collaboration and partnerships in expanding environmental education. Jenny discusses her recent work with the Green Roof Organisation on a story focused on green roofs and urban biodiversity, featuring characters such as Freya the Hairy Footed Flower Bee. The episode concludes with Jenny reflecting on the joy of seeing children engage more deeply with nature through storytelling and the collective impact that education, creativity, and collaboration can have in shaping a more environmentally aware future. For schools or organisations interested in connecting with Jenny, more information can be found through Tales from Mother Earth and across her social media platforms.

    26 min

About

Rethink What Matters brings you conversations with changemakers aligning economy, ecology, business, and people. Hosted by Paul Freudenberg of Rostone Operations, each episode features interviews with entrepreneurs, innovators, and leaders doing remarkable work to prove that economic success, thriving families, and environmental responsibility aren't competing priorities—they're interconnected foundations for a better future. Discover inspiring insights from guests who are building businesses, movements, and solutions that matter.