Rethinking your event business model to include technology in the value proposition

From an entrepreneur and investor's perspective, Marco Gilberti, Founder & CEO of Vesuvio Ventures and co-author of the book "Reinventing  Live, The Always on Future of Events" talks about the importance of the digital approach in the event experience, how to  increase your digital revenue, and the need to utilize technology to better understand event ROI for the organizer, attendee, and sponsor.