Revenue Reframed

Brianna Dunbar-DeMike
  • 5.0 (5)
  • Business
  • Updated Weekly

The way we think about revenue is broken—so let’s reframe it. Revenue Reframed dives deep into the science and strategy behind revenue operations, helping go-to-market teams optimize their outbound motion, maximize efficiency, and drive predictable growth. Hosted by industry experts from RevOptics, this podcast unpacks real-world data, actionable insights, and cutting-edge tech to give sales and RevOps leaders a sharper view of what truly moves the needle.

  1. 08/23/2023

    Unlocking Growth: Optimizing Revenue Operations and Software Sales Strategy with Chris Hoover

    I had the privilege of hosting Chris Hoover, a seasoned professional with a sterling reputation in the realm of revenue operations and software sales strategy. With an illustrious career spanning Etsy, Zscaler, and other renowned companies, Chris is a trusted advisor in optimizing revenue operations for growth and success. Delving into the discussion, we explore the pivotal role of revenue operations in the software industry and its profound impact on sales performance and strategy. The conve...

  2. 02/19/2025

    From Lead to Sale with Justin Christianson: The Power of Revenue Operations in Driving Conversions

    On today's episode, we have Justin Christianson, Founder of Conversion Fanatics, which was recently acquired by Fusion92. He's here to share his expertise on optimizing the customer journey for better conversion rates. Justin explains that his work involves identifying and prioritizing areas of the customer journey that need optimization. He shares an example of a project that led to a significant increase in conversion rates. He also discusses the importance of gathering and analyzing data ...

  3. 02/12/2025

    The Importance of Building the Right Revenue Operations Team with Jeremy Donovan

    Welcome to today's episode where we discuss the importance of building a revenue operations team with the right skills and expertise. Our guest, Jeremey Donovan, EVP of Revenue Operations and Strategy at Insight Partners, brings over two decades of experience in sales, marketing, and revenue operations. Jeremey shares valuable insights on skills needed, driving growth and profitability, common mistakes, team size and structure, metrics to track, performance improvement, and onboarding practic...

  4. 02/05/2025

    How Innovation and Experimentation Can Drive Revenue With Pilar Schenk

    Welcome back to another exciting episode of "RevOps Baddie"! Today, we have a special guest with us, Pilar Schenk, the COO of Cisco Global Security & Collaboration. We are thrilled to have her here to delve into the crucial role of innovation and experimentation in driving revenue at large, established companies. Pilar begins the discussion by defining innovation within the context of Revenue Operations and highlighting its significance in driving revenue growth. Innovation, she explains, involves the development and implementation of new ideas, processes, or products that generate revenue and create value for customers. By fostering a culture of innovation, organizations can stay ahead in the competitive landscape and meet the ever-evolving needs of their customers. Drawing from her extensive experience, Pilar shares compelling examples of successful revenue-driving innovations and experiments. These examples illustrate how companies have embraced new strategies, technologies, or business models to drive revenue growth. Pilar attributes their success to factors such as thorough market research, agile decision-making, and effective collaboration across teams. Finding the right balance between experimentation and reliable revenue streams is a challenge faced by large companies. Pilar acknowledges the risks associated with experimentation, but she emphasizes the importance of taking calculated risks to drive innovation and unlock new revenue streams. She shares effective strategies for managing these risks, such as allocating a dedicated budget for experimentation and conducting thorough market testing before scaling innovative initiatives. Thank you for tuning in to this episode of the RevOps Baddie podcast. Stay tuned for more insights and tips on how to optimize your revenue operations strategy. Introduction to today’s episode. (0:05) Introduction to pilar shank, ceo of cisco global security and collaboration. Who pilar is and what she does. Revenue driving innovations. (2:11) Rev ops at its best is a strategic influencer. Examples of successful revenue-driving innovations. It’s hard to fix the market but not as hard tofix yourself. (4:23) Strategic changes at mcafee to turn around their business. Other contributing factors to success. Advice on what metrics to measure on. (6:53) How to choose the right metrics to measure success. Balancing short-term gains with long-term goals. Planning for innovation and innovation. (9:08) Innovation starts with a strong case for change. The third component is being rigorous with going back to that all the time. Reducing the risks associated with experimentation. Creating a culture of innovation within the team. The barriers to encouraging a culture of innovation. (14:27) Barriers to encouraging a culture of innovation. The third barrier, case for change. The importance of getting frontline managers on board. (16:55) Getting sellers and front-line managers on board early. Getting consensus early on. The role of technology in driving revenue and infrastructure. (19:19) The role technology plays in driving revenue. How to balance cutting-edge technology with established companies. The case for change and the need for innovation. (21:24) Competing with competitors in the market. Incorporating customer feedback into innovation and experimentation. How to implement data-driven processes. (23:38) Four things to look at, data-driven and not-data-driven. The fourth component, talking to customers. Effective communication strategies for getting buy-in from stakeholders. One piece of advice for today.

  5. 01/29/2025

    Navigating Growth: Strategies for Scaling Sales Organizations with Stuart Watson

    In this episode of the podcast, we delve into the dynamic realm of Scaling Sales Organizations with our esteemed guest, Stuart Watson, Owner of East Peak Advisors. Stuart takes us through his intriguing journey into the world of revenue operations and sales, shedding light on his passion for building, scaling, and effectively operating inside sales organizations. Our conversation unfolds across several insightful segments, including the strategies that have proven most effective in scaling sales teams and ensuring a seamless transition during growth phases. Stuart highlights the pivotal role of technology in modern sales operations, sharing game-changing tech solutions and discussing factors that guide the adoption of new tools to align with scaling objectives. Through a compelling success story, we gain valuable insights into how Stuart spearheaded a sales organization through a triumphant growth phase, overcoming unexpected hurdles and extracting essential lessons along the way. We also explore the intricacies of building a high-performance culture, fostering collaboration, and sustaining team morale amidst rapid organizational expansion. Stuart emphasizes the centrality of customer needs in the scaling process and narrates instances where prioritizing customer value has translated to remarkable sales growth.  Addressing the challenges inherent in scaling, Stuart offers a firsthand account of a significant obstacle encountered during the process, underlining the key lesson derived from it. As we peer into the future, Stuart shares his predictions on trends that will shape the landscape of revenue operations and imparts strategies for professionals to stay ahead of these trends and continue driving success. This episode offers a comprehensive exploration of scaling sales organizations, brimming with practical insights and actionable advice for individuals and teams embarking on their scaling journeys.

  6. 01/22/2025

    GTM Strategies with Rachel Bergman, a GTM Leader for SaaS Companies

    In today's episode, the host interviews Rachel Bergman, a GTM Leader, CRO, Growth & Revenue Leader, and Advisor. Rachel shares her insights and experiences on go-to-market (GTM) strategies for SaaS companies and how RevOps plays a critical role in overcoming challenges and achieving success. Rachel begins by giving a short summary of her work as a GTM leader and advisor. She then discusses the main challenges SaaS companies face when developing GTM strategies, such as market saturation, buyer behavior changes, and limited resources. She emphasizes the importance of RevOps in overcoming these challenges by aligning sales, marketing, and customer success teams and streamlining processes. Rachel provides valuable insights into how RevOps can facilitate alignment between sales, marketing, and customer success teams in go-to-market planning. She suggests that RevOps can help to define and track metrics and KPIs, such as customer acquisition costs, customer lifetime value, and churn rates, to ensure that GTM strategies are effective and efficient. Rachel explains how RevOps can help SaaS companies improve customer acquisition and retention in their GTM strategies by optimizing the customer journey and identifying areas for improvement. She highlights the role of technology in developing and executing GTM strategies and how RevOps can ensure the right tools are in place. Rachel shares common mistakes SaaS companies make in their GTM strategies and how RevOps can help avoid them. She emphasizes the importance of collaboration between departments, such as product development and finance, to ensure a successful GTM strategy. Rachel provides insights into how RevOps can help SaaS companies adapt their GTM strategies as their business scales and evolves. She suggests that RevOps can help identify and capitalize on new market opportunities by tracking trends and analyzing data. Rachel provides valuable insights into how RevOps can play a critical role in developing and executing successful GTM strategies for SaaS companies. She emphasizes the importance of alignment between sales, marketing, and customer success teams, tracking metrics and KPIs, leveraging technology, avoiding common mistakes, and adapting to changes in the market.

  7. 01/15/2025

    The Metrics that Matter with Eric Martin: Aligning SDR and Marketing for Revenue Growth

    Today, we are joined by Eric Martin, the VP of Demand Generation at Stack Overflow. Eric is here to share his insights on aligning Sales Development Representatives (SDRs) and Marketing teams for revenue growth by focusing on the metrics that matter. Eric starts by highlighting the key metrics that SDRs and Marketing teams should track to align their efforts and achieve revenue growth. He emphasizes that tracking the right metrics can help measure the effectiveness of marketing campaigns in terms of lead generation and conversion and the performance of SDRs in terms of lead generation and qualification. Eric explains that tracking and reporting of these metrics should be the responsibility of both teams and should be done using appropriate technologies. He shares how data can be used to identify and prioritize the key metrics that are most important to aligning the SDR and Marketing functions. Eric discusses a specific example of how he has used data and metrics to align the SDR and Marketing teams at Stack Overflow. He emphasizes the importance of ensuring that the metrics tracked by the teams are aligned with the overall business goals and revenue targets. Eric shares insights on how to identify and address gaps or inefficiencies in the lead generation and qualification process by using the right metrics. He also explains how to measure the impact of SDR and Marketing alignment on overall revenue growth and optimize the SDR and Marketing functions over time. In conclusion, Eric emphasizes the importance of tracking and aligning the right metrics to achieve revenue growth by optimizing the SDR and Marketing functions. He shares his insights on how to use data and metrics to identify and address gaps, conflicts, and misalignment between the SDR and Marketing teams, and to continuously improve the overall revenue performance of the organization. Summary Introduction to today’s episode. 0:05 Outbound and inbound SDRs. 2:20 Measure it all the way through and allocate resources. 5:12 Who should own the metrics to report? 7:31 Practical perspective on technology selection. 12:17 Measuring the effectiveness of marketing campaigns. 15:06 How do you know when to stop marketing efforts? 18:00 How big is the SDR team? 22:29 Aligning SDR and Marketing with business goals and targets. 25:04 Optimizing and improving performance. 26:59

  8. 01/08/2025

    The Difference Between Marketing, Growth, and RevOps with Francisco Lacayo

    In this episode of RevOps Baddie, host and RevOps expert discusses The Difference Between Marketing, Growth, and RevOps with Francisco Lacayo, the Chief Revenue Officer of WhiteSharkMedia, a digital marketing agency specializing in pay-per-click advertising and technology. The episode begins with Francisco providing an overview of his role as CRO at WhiteSharkMedia and defining the differences between Marketing, Growth, and RevOps. He explains that Marketing is the process of promoting and selling products or services, Growth is the practice of experimenting and executing new tactics to accelerate growth, and RevOps is the strategy of optimizing and aligning revenue-generating departments to drive growth. Francisco then goes on to discuss how Marketing supports overall revenue growth by creating and implementing campaigns that generate leads and drive sales. He provides examples of specific campaigns and tactics such as targeted email marketing, social media advertising, and content marketing. Next, Francisco explains how Growth differs from Marketing in terms of focus, goals, and metrics. Growth teams are more focused on experimentation and finding new tactics to accelerate growth, and they tend to use different metrics such as customer acquisition cost (CAC) and lifetime value (LTV). Francisco then delves into the role of RevOps in a company, emphasizing its importance in supporting overall revenue growth strategy. He provides an example of a specific task or project that would fall under the RevOps role, such as analyzing customer data to identify bottlenecks and areas of improvement in the customer journey. The conversation then shifts to how Marketing, Growth, and RevOps teams work together to drive revenue growth. Francisco provides examples of how these teams collaborate and share data and insights to optimize their efforts, and how data and analytics play a role in the RevOps function. The episode concludes with Francisco sharing his insights on the future of Marketing, Growth, and RevOps, and how these roles will continue to evolve in the next five years. He also provides an example of how his company has effectively integrated RevOps into their overall business strategy, and how it has impacted their revenue growth and overall performance. Summary Who is Francisco Lacayo. 0:05 How do marketing and growth work together? 2:49 The challenges of aligning marketing, sales and revenue. 5:39 The importance of having the right data. 8:11 The importance of lifetime value. 10:31 Advice for startups on tech. 13:45 Artificial intelligence and machine learning. 16:52 How do they do it internally? 19:58 Advice to other agencies. 23:23

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About

The way we think about revenue is broken—so let’s reframe it. Revenue Reframed dives deep into the science and strategy behind revenue operations, helping go-to-market teams optimize their outbound motion, maximize efficiency, and drive predictable growth. Hosted by industry experts from RevOptics, this podcast unpacks real-world data, actionable insights, and cutting-edge tech to give sales and RevOps leaders a sharper view of what truly moves the needle.

Information

  • Creator
    Brianna Dunbar-DeMike
  • Years Active
    2023
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2026 Revenue Reframed
  • Show Website
    Revenue Reframed