Revenue Roadmap

Anthony Karls
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Revenue Strategies for Family Law Firms Learn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firmsGet technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attorneys.

  1. 12/11/2025

    The 4-Step Law Firm Resume Screening Process That Filters 50% of Applicants Fast

    Stop drowning in 200+ applications. This framework defines your criteria, leverages AI, and gets your team screening without you. Here's the 4-step system we built to filter 50% of applicants quickly. We break down the exact law firm hiring process we use: criteria definition, tech filtering, red flag hunting, and strategic reference checks.  We even talk through using ChatGPT as your applicant tracking system if you don't have one yet. Plus, I dropped my reference check strategy that completely changed how we vet candidates. Real recruitment tips that scale. 📚 Register to our Webinar Now:: https://rocketclicks.com/webinar-signup 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  --- 📄 CHAPTERS   0:00 - Law Firm Resume Screening: Stop Wandering Into the Process  1:49 - Define Your Screening Criteria Before a Single Application Hits  2:26 - The 50% Rule: Eliminating Applicants Who Don't Pass the Sniff Test  3:38 - The Apprenticeship Square: Training Your Team to Screen for You  5:10 - Using AI and Applicant Tracking Systems to Batch Process  6:20 - How to Train a ChatGPT Agent When You Don't Have Full ATS  17:25 - Resume Red Flags: Job Hopping, Bad Formatting, and Applying Up  19:25 - The Reference Hack: Asking for Specific Supervisors by Name  21:58 - Disqualify Don't Qualify: The Mindset Shift That Saves Hours Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    24 min

  2. 12/04/2025

    Predictive Index: The Law Firm Hiring Assessment That Changed Everything

    Law firm hiring assessment systems filter 50% of bad candidates before you waste interview time. Here's the 33% rule. Assessment tools like Predictive Index Culture Assessment predict behavioral fit so you hire right the first time. In this episode, we breakdown how we use this tool as a filter as it holds 33% of our decision making process for hiring a talent. Match profiles to role stage. Baseline your team before adding anyone new. This assessment framework predicts culture fit and cuts turnover before it bleeds your firm dry. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  📚 Register to our Webinar Now:: https://rocketclicks.com/webinar --- 📄 CHAPTERS   0:00 - Law Firm Hiring Assessment: Why Culture Fit Decides Growth  1:54 - The Real Cost When Hiring Goes Wrong  2:55 - What Predictive Index Actually Measures  4:05 - The 33% Rule: Assessment as Decision Framework  5:13 - Attorney Profile Matching: Builders vs. Stabilizers  8:07 - The 48-Hour Filter That Screens 25% of Applicants  10:03 - Match Threshold Scoring: Why 6-7 Is the Cutoff  11:13 - Tailoring Interview Questions From Assessment Data  14:33 - Stage-Role Fit: First Branch Hire vs. Team Hire  16:31 - Cognitive Test: Predicting Attorney Ramp Time  18:25 - Building Complementary Attorney-Paralegal Pairs  20:43 - Baseline Your Existing Team Before Any New Hire  22:06 - Retention ROI: The 12-Month Turnover Problem Solved Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    27 min

  3. 11/27/2025

    6 Components of Law Firm Job Descriptions That Work

    Your law firm job descriptions attract everyone and fit no one. Here's the 6-component system that filters before interviews. This legal job description template shows exactly what good looks like. Most law firm job descriptions try to please everyone, which means they attract no one worth hiring. The reality: you want to attract the right candidates AND repel the wrong ones before they waste your interview time.  This legal recruitment strategy uses a 6-component framework covering mission statement, success metrics, key responsibilities, competencies, ideal candidate profile, and attorney career path. Sterling uses this exact law firm hiring strategy to filter culture mismatch before operational interviews even start.  You'll learn why "candor is kindness" in job postings, how to define what success looks like so A-players get excited, and why including a 90-day roadmap signals you know what you're doing.  The goal isn't maximum applicants. It's law firm culture fit from day one.  📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  📚 Order the Waterfall Method Book Now: http://www.RocketClicks.com/pre-order --- 📄 CHAPTERS   0:00 - Law Firm Job Descriptions: Why Generic Posts Fail  1:59 - The 6 Components That Filter Before Interviews  5:01 - Why "Work-Life Balance" Is a Red Flag in Candidates  6:47 - Law Firm Mission Statement: Activate Internal Motivation  11:11 - Success Metrics: A-Players Want a Scoreboard to Crush  14:12 - Key Responsibilities: Drawing Clear Lines Between Roles  15:26 - Competencies: Skills They Must Bring Day One  20:12 - Ideal Candidate Profile: Define the Positive AND Negative  23:31 - Attorney Career Path: The 90-Day Roadmap That Signals Competence  28:41 - Final Framework: Candor Is Kindness in Hiring Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    31 min

  4. 11/20/2025

    The 8-Step Law Firm Hiring Process Overview for Growth

    Your law firm hiring process is bleeding money on bad fits. Here's the 8-step system that cuts our turnover. Law firms hire whoever shows up and wonder why turnover kills growth. The constraint isn't finding candidates—it's filtering them systematically before bad fits waste months and frustrate your team.  This hiring funnel legal industry approach tackles employee turnover reduction through candidate screening systems that catch culture mismatch early. Each stage—from job description optimization through multi-stage interviews—builds toward bad hire prevention.  You'll learn the operational interview process Sterling uses for pressure testing, plus the culture fit interviews that protect your team. The system works because skills gaps close faster than culture gaps. Law firm team building requires staff retention strategies rooted in quality candidate selection, not spray-and-pray hiring mistakes law firms repeat constantly. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  📚 Order the Waterfall Method Book Now: http://www.RocketClicks.com/pre-order --- 📄 CHAPTERS   0:00 - Law Firm Hiring Process: The 8-Step System Overview  1:54 - Job Description Writing: Treat It Like Your Best Advertisement  3:43 - Recruitment Strategy: Jeff's Video That Attracts and Repels  5:11 - Talent Acquisition Funnel: Where to Post Your Job Openings  6:57 - Applicant Screening Process: Managing Application Friction  10:17 - Phone Screen Interview: Your First Filter for Culture Fit  14:42 - Cultural Interview Stage: Testing Values and Mission Alignment  18:35 - Operational Interview: Can They Actually Execute Under Pressure?  24:24 - Final Presentation Review: Prepared Work Shows True Capability  29:07 - Skills Gap Analysis: Culture Fit vs Technical Ability Framework Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    31 min

  5. 11/13/2025

    Broken Law Firm Lead Tracking for Paid Search & Fixing Tips

    Law firm lead tracking mistakes waste your paid search budget. Here’s the 3-point CRM system to fix that leak. Most firms can't connect ad spend to signed clients because their tracking system is broken. Capturing all data, even bad leads is important because it teaches your system’s AI what to avoid. This systematic tracking framework cuts wasted spend and optimizes for revenue, not just clicks. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  📚 Order the Waterfall Method Book Now: http://www.RocketClicks.com/pre-order --- 📄 CHAPTERS   0:00 - Law Firm Lead Tracking: Stop Burning Money on Ads 2:07 - From Napkins to CRM: How Most Firms Track Leads Wrong 4:42 - Building Structured Data Reporting for Law Firm Marketing 11:32 - CRM Integration with Google Ads Offline Conversions 17:15 - Why Unstructured Data Kills Marketing Attribution Tracking 26:15 - Call Tracking Systems Every Law Firm Needs 29:17 - Capture ALL Lead Data for Paid Media Optimization Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    32 min

  6. 11/06/2025

    What Data Taught Me About Law Firm Budget Allocation

    Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation. These five budget rules maximize ROI through intent-based targeting and service-line segmentation. Weekly data reviews prevent waste. This paid search framework drives revenue, not just activity. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  📚 Order the Waterfall Method Book Now: http://www.RocketClicks.com/pre-order --- 📄 CHAPTERS   0:00 - Paid Search Budget Allocation Strategy for Family Law Firms 1:21 - Start With Highest Intent Keywords First 5:00 - Align Your Ad Spend With Service Profitability 9:15 - Set Minimum Campaign Budgets to Maintain Visibility 11:41 - Separate Brand vs Non-Brand Campaigns for Better ROI 15:01 - Make Data-Driven Budget Decisions Weekly 18:28 - How Often to Review Your PPC Campaign Budget  Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    20 min

  7. 10/30/2025

    ChatGPT Atlas: Law Firm AI Search Explained

    Law firm AI search changed overnight. ChatGPT Atlas just killed traditional SEO. Here's the framework. Atlas delivers 3-10 results instead of 40. AI ranking factors prioritize specialization over generalist practices and aggregate review quality across platforms. Keyword-stuffed lawyer pages vanish from AI search optimization—conversational, intent-based content wins. Most family law SEO strategies are 3-4 years behind, still writing salesy pages instead of comprehensive educational resources. We break down the exact ChatGPT Atlas browser ranking system, schema markup optimization requirements, and offsite SEO citations that will help you get on every shortlist.  📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  --- 📄 CHAPTERS   0:00 - Law Firm AI Search: ChatGPT Atlas Changes Everything 0:49 - What is ChatGPT Atlas Browser and Why It Matters 1:52 - Zero-Click Search Results Explained 2:38 - We Tested Divorce Attorney Searches in Atlas 3:23 - The Three AI Ranking Factors for Law Firms 5:16 - Off-Site SEO: The Strategy Most Firms Ignore 24:16 - Why Service Quality Determines AI Visibility 24:32 - Five-Year Outlook: Your Complete Digital Assistant 28:02 - Google vs ChatGPT Atlas: Market Share Predictions Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    31 min

  8. 10/23/2025

    Law Firm Keyword Research Mistakes Are Killing Your ROI

    Stop wasting money on research keywords. Learn the intent-based system that converts clicks to funded cases using proven conversion data. Family law firms waste budget on research intent when purchasing keywords convert 3X better. The constraint isn't spend—it's intent precision. This framework reveals which keywords fund cases versus which bleed your Google Ads budget on tire-kickers who aren't ready to hire. We break down the exact keyword intent categories, match type strategy, and conversion optimization that transformed Sterling's paid search for lawyers into a predictable client acquisition system.  Learn why phrase match vs broad match matters, how attorney keyword targeting differs from lawyer keywords, and the geographic targeting framework that stops wasted clicks in this episode. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  --- 📄 CHAPTERS   0:00 - Law Firm PPC Keywords: Why Clicks Don't Equal Cases  1:20 - The 5 Critical Keyword Research Principles for Family Law Firms 3:08 - Purchasing vs Research vs Core Intent: The Conversion Hierarchy  6:11 - Why Most Agencies Over-Index on Research Keywords  10:48 - Geographic Keyword Targeting Strategy That Actually Converts  15:03 - Understanding Google Ads Keyword Data Limitations  19:35 - Lawyer vs Attorney: The Conversion Rate Difference  23:23 - Phrase Match vs Broad Match: Control Your Paid Search Spend Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    27 min
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About

Revenue Strategies for Family Law Firms Learn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firmsGet technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attorneys.

Information

  • Creator
    Anthony Karls
  • Years Active
    2024 - 2025
  • Episodes
    96
  • Rating
    Clean
  • Copyright
    © 2025 Revenue Roadmap
  • Show Website
    Revenue Roadmap