Reverse Luxury: Decoding the Emerging Code

Not owning stuff is the new 'owning stuff'! Sounds strange and ironic, right? From scarcity to abundance and now to conscious consumerism, branding in India has gone through quite a journey and continues to evolve. But, is this concept of conscious living and sustainability adopted by all? Or is it just a shallow fad that'll fade out with time? Is this a new, emerging code for the higher end, discernible consumer who wants to move away from the democratized concept of luxury that's now passe? Join Rutu Mody-Kamdar as she decodes the emerging codes and language for today's luxury-oriented consumer in conversation with Nisha Sampath, Managing Partner, Bright Angles Consulting.