Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)

Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it can seem that way.

In some ways, it’s not just possible, but actually likely that you will. AI is incredibly fast. It’s incredibly powerful. To think that human beings can outthink AI is not realistic. As I like to say, “You’re not going to out-AI AI.”

But, in a far more meaningful way, I’m don’t think that our inability to keep up with AI is a problem. Because, just as we can’t out-AI AI, artificial intelligence can’t out-human humans.

Instead, there are many areas where marketers can not only keep up—and keep ourselves relevant. They’re also what will set us apart… and set us up for long-term success.

Is it impossible for marketers to keep up with AI? And what should we do instead? That’s what this espisode of the podcast is all about.

Want to learn more? Here are the show notes for you.

Revisiting “Is It Impossible for Marketers to Keep Up With AI?” (Thinks Out Loud 459) — Headlines and Show Notes

Show Notes and Links

• MSDM Speaker Series: a Conversation with Tim Peter, Author of "Digital Reset" – YouTube
• Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459)
• Mark Schaefer’s Brilliant LinkedIn Post: A Sinking Feeling of Being Left Behind
• AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208)
• What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)
• (1) Almost Timely News: 🗞️ 5 Examples of AI Transformation (2025-04-27)
• Is AI “normal”? | MIT Technology Review
• Prompt Engineer, the Hottest AI Job of 2023, Is Already Obsolete – WSJ
• Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)
• AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)
• AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)
• When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446)
• AI Is Not the Future. You Are (Thinks Out Loud Episode 443)
• How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428)
• What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)
• Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?
• Will AI Kill Your Brand (Thinks Out Loud Episode 435)
• Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454)

Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.
• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
  • Customer Focus
  • Strategy
  • Technology
  • Operations
  • Culture
  • Data

Best of Thinks Out Loud

You can find our “Best of Thinks Out Loud” playlist on Spotify right here:

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Contact information for the podcast: podcast@timpeter.com

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Technical Details for Thinks Out Loud

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