33 episodes

Welcome to the RevOps Corner. In this Podcast we're in the corner of Revenue Operations and Go To Market professionals, sharing strategy, advice, and best practices for building scalable sales, marketing, and customer success operations in growth-stage B2B SaaS companies.

For more information, go to:
http://www.unionsquareconsulting.com

RevOps Corner Union Square Consulting

    • Business

Welcome to the RevOps Corner. In this Podcast we're in the corner of Revenue Operations and Go To Market professionals, sharing strategy, advice, and best practices for building scalable sales, marketing, and customer success operations in growth-stage B2B SaaS companies.

For more information, go to:
http://www.unionsquareconsulting.com

    Using RevOps to Improve Customer Experience w/ Sean Sullivan at Converge Coffee

    Using RevOps to Improve Customer Experience w/ Sean Sullivan at Converge Coffee

    In this crossover episode with Converge Coffee, host Sean Sullivan chats with Union Square Consulting founder and CEO, Eddie Reynolds, about intertwining strategy, processes, and tech to improve customer retention and expansion.


    You'll learn about:
    - The vital metrics for customer success based on Eddie's experience at Salesforce
    - Why startups can have a better playbook than billion dollar competitors
    - How optimizing sales can translate into optimizing Customer Success
    - And more!
    _____________________________________________________________________STRATEGIC REVENUE OPERATIONS AS A SERVICE

    ● Website
    ● LinkedIn
    ● TikTok

    • 32 min
    What a Unicorn Knows with Insight Partners' Pablo Dominguez

    What a Unicorn Knows with Insight Partners' Pablo Dominguez

    Why do some startups become billion dollar companies while others fail? What makes the key difference?

    Pablo Dominguez is an Operating Partner at VC Firm Insight Partners and runs the team that coaches their portfolio companies on better Go To Market Strategy and Process. He and his colleague, Matthew May, recently published the book "What A Unicorn Knows" sharing many of the secrets they've learned in helping to build billion dollar companies.

    In this episode we dive in to learn some of those secrets and share tactical tips those of us in Revenue Operations can take away to improve our companies.

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    STRATEGIC REVENUE OPERATIONS AS A SERVICE

    ● Website
    ● LinkedIn
    ● TikTok

    • 45 min
    RevOps Live #24 - Hacks to Make Retention Easier

    RevOps Live #24 - Hacks to Make Retention Easier

    Getting new customers today is 10X harder than keeping the ones we have.

    To expand business, we must focus on increasing the satisfaction of our current customers. By doing so, we can not only retain them but also create growth opportunities.

    In this exciting episode of RevOps, host Eddie Reynolds and guest Joel Arnold share powerful insights on customer retention in today's economy. Join them as they discuss essential best practices in revenue operations, focusing on the early stages of customer relationships.

    Learn how to set a strong foundation, create a seamless handoff, and maintain momentum throughout the customer journey. Don't miss this opportunity to transform your customer retention strategy and drive growth for your business!

    To signup for all future events, click here

    This episode was recorded April 5, 2023

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    STRATEGIC REVENUE OPERATIONS AS A SERVICE

    ● Website
    ● LinkedIn
    ● TikTok

    • 49 min
    How to Improve Revenue Efficiency During a Bear Market with Eddie Reynolds

    How to Improve Revenue Efficiency During a Bear Market with Eddie Reynolds

    In an special crossover episode of RevOps Corner, Lee Bierton, the Head of Marketing at Ebsta, and Eddie Reynolds, the CEO and Founder of Union Square Consulting, engage in a candid conversation on optimizing revenue efficiency, identifying and fixing leaks in the sales funnel, streamlining revenue processes, and several other related topics.


    Both Lee and Eddie share their unique insights and experiences, making this crossover episode a valuable resource for anyone looking to improve their company's revenue generation and grow their business.



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    STRATEGIC REVENUE OPERATIONS AS A SERVICE

    ● Website
    ● LinkedIn
    ● TikTok

    • 43 min
    RevOps Live #23 - Revenue Efficiency Pyramid for Marketing

    RevOps Live #23 - Revenue Efficiency Pyramid for Marketing

    In this episode of RevOps Live, Joel Arnold (VP of Revenue Operations at Union Square Consulting) and Eddie Reynolds (Founder & CEO at Union Square Consulting) dive deeper into the Revenue Efficiency Pyramid and cover marketing.


    They talk about the foundational elements every B2B SaaS company needs to align sales and marketing and have an efficient Revenue Engine. If you found value in episode #15 "The RevOps Pyramid of Peak Efficiency" than you will certainly want to listen to this one.

    To signup for all future events, click here.

    This episode was recorded March 29th, 2023



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    STRATEGIC REVENUE OPERATIONS AS A SERVICE


    ● Website
    ● LinkedIn
    ● TikTok

    • 53 min
    RevOps Live #22 - How We Tripled Sales Efficiency in an Economic Downturn

    RevOps Live #22 - How We Tripled Sales Efficiency in an Economic Downturn

    In this episode of RevOps Live, Eddie Reynolds, Founder & CEO of a Union Square Consulting, sits down with Joel Arnold, VP of Revenue Operations to discuss how they tripled sales efficiency during an economic downturn.


    Joel shares his story of how he was able to balance his company's revenue engine, increase production per rep, and boost overall bookings. The two also discuss the importance of not letting a crisis go to waste, citing a Harvard Business Review case study that showed companies who cut costs carefully were able to come out of the 2008 financial crisis stronger than their competitors.


    They also touch on the importance of engaging leadership and changing their views over time, as well as starting with metrics and capacity models to identify bottlenecks and inefficiencies in the revenue engine.


    If you're looking to weather a downturn and improve your revenue operations, this episode is a must-listen!

    To signup for all future events, click here.

    This episode was recorded live on March 22, 2023


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    STRATEGIC REVENUE OPERATIONS AS A SERVICE


    ● Website
    ● LinkedIn
    ● TikTok

    • 48 min

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