The Grow Fast Podcast

Mark Shriner

Sales and Marketing Best Practices and Pro Tips to help you accelerate sales, optimize marketing, and grow your business FAST!

  1. 8 DE OUT.

    Rocket Fuel for Talent: Building High-Performance Teams in Hard Tech Startups

    In today's rapidly evolving business landscape, finding and hiring the right talent can make the difference between success and stagnation. On this episode of the Grow Fast podcast, host Mark Shriner sits down with Seyka Mejeur, co-founder of Ad Astra, a talent acquisition firm specializing in recruiting for hard tech startups in space, clean technology, and defense industries. Mejeur brings a unique perspective to talent acquisition, having worked extensively in people operations and hiring across various sectors. Her company focuses on supporting pre-seed to Series C startups, helping them build teams that can drive innovation in challenging and cutting-edge technological domains. With a background that includes working closely with engineers and founders, she understands the critical importance of finding not just skilled professionals but individuals who can thrive in fast-paced, mission-driven environments. This episode explores the nuanced art and science of recruiting top talent, particularly in industries that are pushing the boundaries of technological innovation. Listeners will gain insights into how startups can attract world-class candidates by offering more than just competitive compensation – by providing opportunities to work on novel technologies, collaborate with brilliant minds, and make a meaningful impact on humanity's future. The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and lowest-cost way to complete RFP documents. Breeze Docs https://www.breezedocs.ai/

    44min

  2. 29 DE SET.

    Feature Management: How to Accelerate Software Deployment Strategically, with Egil Østhus

    In this episode of the Grow Fast podcast, host Mark Shriner interviews Egil Østhus from Unleash, a software development tool that revolutionizes how companies release and manage software features. The discussion centers on the critical importance of rapid, controlled software deployment, highlighting how businesses can balance speed and risk when introducing new features to customers. Østhus explains the concept of feature management, which allows companies to selectively release new software versions to specific customer groups. This approach enables businesses to test features with early adopters, gather real-world feedback, and minimize potential risks by not rolling out changes to all users simultaneously. The method also reduces operational costs associated with maintaining multiple pre-production environments and synchronizing data across different stages of software development. The conversation also explores Unleash's growth journey, starting as an open-source project in 2015 and evolving into a global business with over 500 customers, including major enterprises like Visa, Samsung, and Prudential. Østhus discusses their go-to-market strategy, which combines community-driven, bottom-up adoption through the open-source community with targeted outbound marketing and content creation aimed at solving real technical challenges for software developers. The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way to complete RFP documents. Breeze Docs https://www.breezedocs.ai/

    40min

  3. 24 DE SET.

    AI Revolution: Transforming B2B Marketing Strategies

    In this episode of the Grow Fast podcast, host Mark Shriner interviews Sheila Kloefkorn, a marketing expert with 25 years of experience, about the transformative impact of AI on marketing strategies. Kloefkorn discusses how the marketing landscape has dramatically changed since the early days of internet advertising, emphasizing that companies must now adapt to AI-driven search engines like ChatGPT and Perplexity or risk being left behind. She introduces the concept of Generative AI Engine Optimization (GAEO), which involves creating helpful, content-rich websites that can be easily discovered and referenced by AI platforms. The conversation delves into practical ways businesses can leverage AI for marketing and sales automation, including using AI-powered tools for content generation, personalized outreach, and lead qualification. Kloefkorn shares insights on creating valuable content that resonates with target audiences, highlighting the importance of understanding buyer personas and providing solutions to their specific pain points. She emphasizes that modern marketing requires a multi-channel approach, combining virtual events, webinars, social media, and personalized communication to effectively engage potential customers. Throughout the episode, Kloefkorn and Shriner explore the challenges of breaking through marketing noise and the evolving relationship between sales and marketing teams. They discuss the need for continuous learning, content adaptation, and close collaboration between departments to succeed in the rapidly changing digital landscape. Kloefkorn offers practical advice for businesses looking to optimize their marketing strategies, including the importance of creating FAQ-rich content, leveraging AI tools, and providing genuine value to potential customers across multiple platforms. The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way to respond to RFPs! Breeze Docs https://www.breezedocs.ai/

    37min

  4. 17 DE SET.

    Memes, Marketing, and Making B2B Marketing Fun with Aidan Brannigan

    Welcome to today's episode of The Grow Fast Podcast, where we dive into the innovative world of B2B social media marketing with a twist of humor. Our guest is Aidan Brannigan, Founder of No Boring Brands, who is revolutionizing how tech and enterprise companies connect with their audience through memes, skits, and relatable content that breaks through the traditional corporate communication barriers. In this conversation, we explore how companies like Palo Alto Networks are leveraging humor on platforms like TikTok, Instagram, and LinkedIn to engage their target audiences, proving that even serious industries like cybersecurity can benefit from a comedic approach. Aidan shares insights into creating content that resonates by focusing on the pain points and everyday experiences of professionals, rather than just pushing product features. Throughout our conversation, we'll unpack the strategic approach to social media marketing, discussing how to grow followers organically, choose the right platforms for your target audience, and create content that stays top of mind without falling into the traps of offensive or politically charged messaging. Get ready for a refreshing take on B2B marketing that challenges conventional wisdom and shows how humor can be a powerful business tool. No Boring Brands https://www.noboringbrands.co The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way for companies to respond to RFPs, RFIs, and Security Questionnaires. Breeze Docs https://www.breezedocs.ai/

    45min

  5. 25 DE AGO.

    Marketing Magic: Unveiling the Secrets of Digital Success with Jimi Gibson

    In this episode of the Grow Fast podcast, Mark Shriner interviews Jimi Gibson, VP of Brand Communication at Thrive Agency and a professional magician, exploring the fascinating intersection of digital marketing and magical performance. Jimi shares insights into Thrive Agency's 20-year journey, discussing their approach to digital marketing, SEO strategies, and how they help businesses grow in an increasingly complex online landscape. The conversation delves deep into the parallels between magic and marketing, with Jimi explaining how the psychological principles of magic can be applied to creating compelling marketing campaigns. He breaks down the importance of creating connection, curiosity, and conversion in marketing, drawing parallels to the structure of a magic trick and the brain chemistry involved in engaging an audience. Throughout the episode, Jimi offers practical advice for businesses looking to improve their digital marketing efforts, discussing everything from the importance of reviews and local media presence to the evolving landscape of SEO and AI-driven marketing tools. His unique perspective, blending his background as a magician with his expertise in digital marketing, provides listeners with innovative insights into creating more effective marketing strategies. Key Questions Explored: How has SEO changed in recent years? What makes a successful digital marketing campaign? How can magic principles be applied to marketing? What tools are essential for modern digital marketing? How do brain chemistry and psychology impact marketing effectiveness? The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way to respond to RFPs.   Breeze Docs https://www.breezedocs.ai/

    43min

  6. 22 DE AGO.

    Pro vs. Amateur: Unlocking Sales Motivation and Personal Excellence

    In this episode of the Grow Fast podcast, host Mark Shriner sits down with sales expert Bill Caskey to explore critical dynamics of motivation and professional excellence. Key questions discussed include: How do internally motivated people differ from those needing external motivation? What truly works to motivate salespeople? How can professionals increase confidence for difficult conversations? The conversation navigates through essential topics like the importance of clarity over raw motivation, with specific insights such as: The difference between professional and amateur performance Understanding evolving buyer behavior Establishing high personal standards in professional development Crafting messages from the customer's perspective Beyond tactical advice, the episode offers a philosophical exploration of personal growth, with Caskey sharing his own motivational journey as a 69-year-old business coach. Listeners will gain valuable perspectives on: Setting meaningful professional standards Communicating with genuine intent Creating real value for customers Adapting to changing market dynamics Practical takeaways include strategies for improving sales approaches, understanding customer economics, and developing a more empathetic, intentional professional mindset, making this episode a must-listen for anyone seeking to elevate their performance and professional approach. To Download a Free Copy of Bill Caskey's 12 Bold Moves audio book, please visit: 12boldmoves.com/audiobook The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way to respond to RFPs! Breeze Docs https://www.breezedocs.ai/

    36min

  7. 19 DE AGO.

    From Wild Card to Success: Mario Martinez Jr.'s Unstoppable Journey

    In this episode of the Grow Fast Podcast, Mark Shriner sits down with Mario Martinez Jr., a dynamic entrepreneur and sales expert who shares his remarkable journey of motivation and personal growth. Mario reveals pivotal moments from his life, including his challenging path to UC Berkeley and his first breakthrough job at Sprint, where he was hired as a "wild card" candidate despite not meeting traditional metrics. His story is a testament to the power of perseverance, determination, and seizing opportunities. Drawing from his personal experiences growing up in a working-class Hispanic family, Mario discusses the importance of motivation, surrounding yourself with the right people, and continuously learning. He shares candid insights about how watching his parents' struggles inspired him to excel academically and professionally, and how he now applies those lessons to his own life as a business leader and father. Mario's philosophy centers on the idea that it's not about why an opportunity comes to you, but what you choose to do with it. Throughout the conversation, Mario offers practical advice for professionals looking to accelerate their careers and personal development. He emphasizes the importance of being a lifelong learner, investing in yourself, and maintaining an "always be learning" mindset. Whether discussing his work with Vingresso, hosting the Modern Selling podcast, or sharing parenting insights, Mario's infectious enthusiasm and strategic approach to personal and professional growth shine through, providing listeners with inspiration and actionable strategies for success. The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way to respond to RFPs!   Breeze Docs https://www.breezedocs.ai/

    42min

  8. 12 DE AGO.

    From Volume to Value: Transforming Dental Practices Through Strategic Marketing with Bart Knellinger

    In this episode of the Grow Fast podcast, host Mark Shriner sits down with Bart Knellinger, a visionary entrepreneur who has revolutionized marketing and sales strategies in the dental industry. Bart is the founder of Progressive Dental Marketing and the Closing Institute, two groundbreaking companies that have transformed how dental practices approach patient acquisition and case management. Bart shares his unique approach to helping dental practices move beyond simply counting new patients to strategically targeting high-value cases that can dramatically increase practice revenue. Through innovative marketing techniques and a sophisticated sales training process, he has helped dental practices across the United States and internationally scale from modest operations to multi-million dollar enterprises. Listeners will gain invaluable insights into effective marketing strategies, the importance of outcome-oriented sales approaches, and the critical role of team alignment in business growth. Whether you're a dental professional, a business owner, or someone interested in sales and marketing, this episode offers transformative perspectives on building a successful, patient-focused practice that prioritizes quality over quantity. The Grow Fast Podcast is brought to you by Breeze Docs, the fastest, easiest, and most cost-effective way to respond to RFPs! Breeze Docs https://www.breezedocs.ai/

    51min
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Sobre

Sales and Marketing Best Practices and Pro Tips to help you accelerate sales, optimize marketing, and grow your business FAST!

Informações

  • Criado por
    Mark Shriner
  • Anos de atividade
    2023 - 2025
  • Episódios
    52
  • Classificação
    Livre
  • Copyright
    © Copyright 2023 All rights reserved.
  • Site do podcast
    The Grow Fast Podcast