Rick Fuller Podcast

Rick Fuller, Realtor®

Learn what's going on in the real estate market. Cut through the noise and find the answers you need for a successful business, investment, and community.

  1. New Build vs. Resale Part 4:  Building a Long-Term  New-Home Sales Business

    05/29/2025

    New Build vs. Resale Part 4: Building a Long-Term New-Home Sales Business

    Send us Fan Mail Welcome back to our New Home Value series. So far, Rick has covered why buyers are choosing new construction, how agents bring value to the process, and how to generate more leads through new home communities. But in Part 4, we’re digging into something that separates the occasional sale from a thriving career: how to build a long-term, sustainable new-home sales business. The truth is, success in this space comes down to two key ingredients: relationships and consistency. Strong relationships with builder reps and developers are the backbone of your credibility. They open doors, help you gain inside knowledge, and often lead to both buyer and listing opportunities. Consistency is what keeps you top of mind—because in this business, out of sight truly means out of mind. So today, I’m walking you through what it really takes to scale this part of your business. I’ll share the exact weekly, monthly, and annual action items you need to stay relevant and visible in the new-home market. I’ll even cover what to say when visiting builder reps—so you’re not just showing up, but showing up prepared. If you’re ready to get off the real estate roller coaster and start building a business that compounds over time, this episode is your roadmap. https://rickfullerinc.com/new-build/ How to Build a Long-Term Real Estate Business with New-Home Communities for Agents Blog New-Home Sales Business Checklist for Agents Support the show

    18 min
  2. New Home Value Part 3: Maximize the New Home Experience to Generate More Customers

    05/27/2025

    New Home Value Part 3: Maximize the New Home Experience to Generate More Customers

    Send us Fan Mail Welcome back to our New Home Value series! In Part 1, we talked about the rising popularity of new construction homes. In Part 2, we unpacked the critical role of a real estate agent in representing buyers during that process. Today, in Part 3, we’re shifting the spotlight to you—the agent—and how you can turn the new home experience into a powerful lead generation tool. Let’s face it: new builds are hot right now—and smart agents are using that momentum to create buzz, build brand awareness, and attract serious buyers. Whether it's posting model home video tours on Instagram and TikTok, hosting live virtual walkthroughs, or organizing new home caravan tours, there are countless ways to use new construction to grow your pipeline. In this episode, we’re walking through the Top 10 strategies every agent should be using to leverage new home communities—from co-hosting events with builders, to launching “VIP New Home Deals” lists, to creating lifestyle-driven content that sells the neighborhood, not just the house. Plus, we’ll give you practical weekly action items to help you stay consistent and visible, week after week. If you’re ready to stop waiting for leads to find you—and start positioning yourself as the go-to new home expert in your market—this episode is for you. Let’s get into it. https://rickfullerinc.com/new-build/ Support the show

    15 min
5
out of 5
6 Ratings

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Learn what's going on in the real estate market. Cut through the noise and find the answers you need for a successful business, investment, and community.