Rick & Rick Rule the World

Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing, Media, Tech & Pop Culture

Insights on marketing, media, tech, and pop culture—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley CMO Rick Wootten as they explore the latest trends, tools, and strategies in digital, social, experiential, and content marketing. Plus SEO/AISEO, multi-flavor AI (generative, agentic, neuro-symbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C brands out to make the most of them. Whether you’re entry-level or CxO, a marketer or a creative, the spoiler alert’s the same: This isn’t your grandfather’s marketing podcast. It’s an irreverent, fast-paced dispatch on brand innovation at the corner of awesome and WTF. Guest interviews, pop quizzes, and unfortunate bouts of singing are involved, too. Consider yourself warned.

  1. 🏈 Super Bowl Pop Quiz-Test Your 2026 Ad Recall

    FEB 16

    🏈 Super Bowl Pop Quiz-Test Your 2026 Ad Recall

    📺 A mere 10 days later, do you think you can remember some, or any, of this year’s Super Bowl spots? In a special edition of Rick and Rick Loaded Questions, we test your ad recall to see just how much mindshare $10 million can buy brands in the biggest media event of the year. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpF IN THIS EPISODE 🌉 A bittersweet Super Bowl for the Ricks (at 01:20) 🐕 Do the Ricks have dogs in this hunt? (01:44) 💰 Big game, big costs: $10 million per 30 seconds (02:36) 💩 Where Will Shat on Super Bowl Sunday (04:30) ⛷️ Michelob Ultra meets Bob from every movie (07:00) 🐇 Bad Bunny made how much (…or rather, how little?) (08:14) 🦅 A horse, a bird, and milestone birthdays (09:07) 🧑‍🍳 Sabrina Carpenter builds her perfect man (10:35) 🦾 A Fembot, a Brobot, and AI as a badge of honor (12:22) 💍 Peyton Manning and a hilltop wedding gone wrong (13:22) 🦖 Xfinity fields a pair of head-scratchers (14:45) 🥤 The Cola Wars get icy in a blind taste test (17:40) 🪒 Weird & weirder: backflips and … singing hairballs (19:30) 🏆 How Taika Waititi won the Super Bowl (20:35) 🎈 Are AI brands partying like it’s 1999? (20:51) Approximately 22 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.

    22 min
  2. 🏟️ Super Bowl Advertising, Oscar Noms, IAB's 2026 Ad Spend Outlook & More

    FEB 6

    🏟️ Super Bowl Advertising, Oscar Noms, IAB's 2026 Ad Spend Outlook & More

    📣 Internet Advertising Bureau’s 2026 advertising spend outlook has digital, AI on the rise. NVIDIA Googles its first CMO. Pringles, Svedka Vodka, Hellmann’s, and Instacart hope to score big at Super Bowl LX—and let’s just say that Rick M's attempt to sing Hellmann’s “Sweet Sandwich Time” doesn’t end well. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩️-setters everywhere. Shop now and save 30% with promo code R&Rtake30 at TaskinSF.com: ow.ly/Vh6M30r9EpF IN THIS EPISODE: 🏰 From Europe & the UK, with Love 🥶 Cold-Weather Glow-Up: Glühwein Memories 🏆 Forget “Eve,” “Sinners’” Oscar Noms Have Bite ☢️ Apocalypse Wow: Amazon Prime’s “Fallout” 💀Ralph Feins has a Bone to Pick 📺 Enter: “Stranger Things” and the Conformity Gate 🤖 Blink of AI: Svedka Vodka’s Fembot & BroBot 🥔 Pringles Hopes the Pop Don’t Stop 🏈 That Super Bowl Spot Is Just for Starters 🎤 Low A-Peel? Instacart Goes “Bananas” 👩🏽‍💼 NVIDIA Gets Its First Chief Marketing Officer 🏪 Digital, AI on the Rise: IAB’s 2026 Ad Spend Outlook 🔮 How to Make Bank in the Predictions Markets 🎸 Ham Touching Ham: Andy Samberg as Neil Diamond 🫟 “Whispers of Tranquility” - Pantone’s Color of the Year 2026 Approximately 27 minutes, 30 seconds. Review your streamer’s privacy policies. Episode may feature audio, visual, and/or other forms of content developed using generative AI or other digital tools.

    27 min
  3. Brand Meets Fandamonium at Comic-Con 2025 (Concl)

    09/01/2025

    Brand Meets Fandamonium at Comic-Con 2025 (Concl)

    In the conclusion of our annual coverage of geekdom’s biggest gathering, guests Kurt Ho and Eric V. continue to interview the Ricks about their experience at Comic-Con International 2025. Think: panels, purchases, parties—and at least some weirdness (looking at you, Megan 2.0). IN THIS EPISODE 📚 Rick W. shares the panels he attended—and some of their oddities 🦸🏽‍♂️ Rick M. on a panel with correlations with advertising industry—and missing host 🦾 Kurt Ho thanks Robotech promoters for keeping the faith 🚀 Rick M. reconsiders the “Star Trek Universe” panel in Hall H. 🔮 Kurt has an inspired idea for a panel at next year’s show 🛍️ Rick W. meets Johnny Bravo and buys a hell of a mystery box 💥 Rick M. zeroes in on vintage Justice League’s comics 🥷🏻 Eric V. targets Firefly—GI Joe’s answer to Boba Fett 🤩 How GI Joe bypassed Star Wars in Eric V’s art collection 🏪 Circle K, hold the candy bars: comics in the good ol’ days 🎬 The crew’s best—and freakiest—moments from Comic-Con 🎉 Ready Party One revisited—and the less said, the better 🛸 Kurt rounds things out about friends and fun traditions ✅ Tips to those who want to attend Nerd Mecca net year Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approx. 18 min, 30 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using AI-based tools.

    19 min
  4. Brand Activations: Lego, Hasbro & More at Comic-Con 2025 (Pt 1.)

    08/24/2025

    Brand Activations: Lego, Hasbro & More at Comic-Con 2025 (Pt 1.)

    🕶️ In their annual post-Comic-Con episode, guests Kurt Ho and Eric V. flip the script and interview the Ricks about their experience at Comic-Con International in San Diego, California. It’s time to go inside Mardi Gras for Comic Book Geeks—and inspired brand activations from Lego, Hasbro, and more. IN THIS EPISODE 🤓 135,000 strong: What happens in San Diego never stays there (at 01:38) 💥 Overall impressions from newbies & and novices (02:30) 🤘🏼 Party Central: “Ready Party One” rocks the cosplay (04:30) 🧱 Lego brand activation: Replicating Comic-Con in plastic bricks (05:10) 🤖 Galactus for the win: In a sea of cosplay, one towers over all (07:45) 💃🏼 Andor or else? The “Niamos!” flash mobs that never happened (08:08) 💩 Todd McFarlane unfiltered: The weirder side of Comic-Con 2025 (08:34) 🤬 Inside, outside, upside down: A cruel opening-day joke on attendees (09:40) 🚍 A trippy bus ride you can only catch on the way to Comic-Con (11:46) 🎸 Zartan’s Revenge: Cobra Command goes heavy metal with Cold Slither (12:35) Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approx. 15 min, 30 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using AI-based tools.

    16 min

Ratings & Reviews

4.9
out of 5
15 Ratings

About

Insights on marketing, media, tech, and pop culture—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley CMO Rick Wootten as they explore the latest trends, tools, and strategies in digital, social, experiential, and content marketing. Plus SEO/AISEO, multi-flavor AI (generative, agentic, neuro-symbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C brands out to make the most of them. Whether you’re entry-level or CxO, a marketer or a creative, the spoiler alert’s the same: This isn’t your grandfather’s marketing podcast. It’s an irreverent, fast-paced dispatch on brand innovation at the corner of awesome and WTF. Guest interviews, pop quizzes, and unfortunate bouts of singing are involved, too. Consider yourself warned.